5 categories · RankedCrayon
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Competitive intelligence tools | Marketing | 12% | 3 of 86 | 24% | 55 | accepted challenger | |
| Market intelligence platforms | GTM data and infrastructure | 7% | 4 of 172 | 14% | 42 | accepted challenger | |
| Audience and consumer insights platforms | Marketing | 0% | 101 of 155 | 0% | 1 | under 10 labels · led by SparkToro at 19% | |
| Interactive demo platforms | Sales | 0% | 30 of 50 | 0% | 1 | under 10 labels · led by Storylane at 31% | |
| Revenue intelligence and forecasting | Sales | 0% | 54 of 76 | 0% | 1 | under 10 labels · led by Clari Copilot at 28% | newNew since September 2026: not ranked then, 0% now. |
Movement
By model
How each model treated Crayon across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 3 | 2 | 0 | 6 |
| GPT-5.4 mini | 2 | 3 | 0 | 0 | 5 |
| Gemini 3.5 Flash | 2 | 3 | 3 | 2 | 10 |
| Perplexity Sonar | 1 | 3 | 2 | 2 | 8 |
| Grok 4.1 Fast | 1 | 3 | 3 | 3 | 10 |
| Mistral Small | 2 | 1 | 5 | 0 | 8 |
| DeepSeek V4 Flash | 3 | 1 | 3 | 3 | 10 |
| Llama 4 Maverick | 1 | 1 | 3 | 0 | 5 |
| Qwen 3.7 Flash | 1 | 1 | 1 | 2 | 5 |
| Kimi K2 | 1 | 4 | 0 | 4 | 9 |
| GLM 4.7 FlashX | 1 | 5 | 1 | 0 | 7 |
| MiniMax M2.5 | 0 | 0 | 2 | 1 | 3 |
| GPT-6 Luna | 3 | 2 | 1 | 0 | 6 |
| Muse Glimmer 30B | 1 | 3 | 2 | 2 | 8 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“If the company is looking for an all-in-one platform that can track competitor websites, messaging, pricing, and product changes, Crayon or Klue may be a good fit.” Llama 4 Maverick · Competitive intel · paraphrase prompt · first choice
“Compliant, managed data-extraction pipelines or enterprise CI tools (like Crayon or Klue) that strictly monitor public web signals” Gemini 3.5 Flash · Competitive intel · negative prompt · first choice
“Pick Crayon if you want the most balanced "mid-market CI platform" for day-to-day competitive tracking and sales enablement.” GPT-5.4 mini · Market intelligence · direct prompt · first choice
“Crayon | All-around B2B CI for marketing + sales | $15K–$40K/yr | AI battlecards, deep CRM/Slack integration” DeepSeek V4 Flash · Competitive intel · scale prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Avoid enterprise-oriented platforms like Crayon, Klue, or AlphaSense if budget is the main constraint” Perplexity Sonar · Market intelligence · budget prompt · hard negative
“Enterprise tools (Crayon, Klue) typically start at $25K+/year — avoid these on a limited budget” Kimi K2 · Competitive intel · budget prompt · hard negative
“Avoid enterprise platforms — Klue, Crayon, AlphaSense, and ZoomInfo” Kimi K2 · Market intelligence · budget prompt · hard negative
“Avoid if you don't have a dedicated person to manage curation.” DeepSeek V4 Flash · Competitive intel · negative prompt · hard negative
Named alongside
The products named in the same answers as Crayon, over the 308 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Crayon was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 291 of the 308 answers that named Crayon and are not a share of its labels.
Domains cited
997 of the 997 domain citations in answers naming Crayon came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
crayon.co is not in Google's top ten for any of the category's searches. In the answers, Crayon takes 12% of first choices and Kompyte takes 38%.ShowHide
Search and answers
In search
Google, US estimates- Searches for its name, Google
- 90,500 a month (“crayon”)
- AI search demand for its name, est.
- 38,108 a month
- Organic visits to its site
- about 8,355 a month
- Searches its site ranks for
- 1,822 · 145 in the top three
- Sites linking to it
- 4,056
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This edition- First choices
- 42 across its categories
- Named in
- 308 answers
- Its own site cited
- in 291 of the answers that named it
Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHide| Kind | Pages | Last 90 days | 2025-11 to 2026-10 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 428 | 4 | 2026-10-01 | Competitive intel, CRM | |
| Case study | 45 | undated | |||
| News or press | 32 | undated | |||
| Webinar or virtual event | 9 | 0 | 2025-11-17 | ||
| Comparison | 8 | 0 | 2021-12-09 | ||
| Glossary or explainer | 7 | 0 | 2022-11-03 | ||
| Podcast or video | 5 | undated | |||
| Report or ebook | 2 | undated | |||
| Template or tool | 2 | undated |
Most recent
- 2026-10-01Insights api blog
- 2026-09-217 ways competitive enablement boosts intel adoption blog
- 2026-07-14Crayon integrates competitive intelligence into glean for ai powered revenue teams blog
- 2026-07-08State of competitive intelligence 2026 blog
- 2026-06-03Slack field agent blog
- 2026-04-29Crayon named a leader in the inaugural gartner magic quadrant for competitive and market intelligence platforms blog
How it is countedHide how it is counted
Every page crayon.co exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.
Follow Crayon
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Crayon is its own company.ShowHide
The company
In its own words
Stated by the vendor, not checked- Positioning
- Crayon is a competitive intelligence platform that monitors your competitors and enables your sales team with real-time intelligence.
- For
- sales team
- Customers named
- AlteryxCognismSalsifyAllegoReputationAffinityArcherBloomerang
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, certifications, hosting
What Crayon's own pages state, read October 5, 2026: crayon.co, crayon.co/product/enable, crayon.co/case-studies, crayon.co/partners. A claimed page can correct any of them.
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Crayon's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Crayon, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Crayon by email, built from the raw record of the edition. It shows:
- where Crayon is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Crayon, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Crayon is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Crayon is among the products AI models recommend first in Competitive intelligence tools this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.