Owler
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Competitive intelligence tools | Marketing | 2% | 7 of 86 | 6% | 18 | accepted challenger | |
| Market intelligence platforms | GTM data and infrastructure | 2% | 17 of 172 | 0% | 4 | under 10 labels · led by Apollo.io at 17% |
Movement
By model
How each model treated Owler across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 2 | 0 | 0 | 2 |
| Perplexity Sonar | 0 | 0 | 1 | 0 | 1 |
| Grok 4.1 Fast | 0 | 1 | 3 | 0 | 4 |
| Mistral Small | 1 | 1 | 0 | 0 | 2 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 1 | 2 |
| Kimi K2 | 1 | 1 | 1 | 0 | 3 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 2 | 1 | 0 | 3 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Owler — Best Free/Low-Cost Option ... Owler's free tier + Visualping's free tier can handle 80% of market intelligence needs at zero cost” Kimi K2 · Market intelligence · budget prompt · first choice
“Owler is often recommended as the best option for businesses with slim sales budgets” Mistral Small · Competitive intel · budget prompt · first choice
“if you need broader competitive intelligence beyond just SEO, Owler might be better suited for small businesses” MiniMax M2.5 · Competitive intel · budget prompt · alternative
“Owler's core product – daily competitive news digests delivered to your inbox – is free and remarkably useful” Muse Glimmer 30B · Competitive intel · budget prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Tools that provide raw firmographic data, news feeds, or web changes (e.g., some tiers of Owler, Visualping, or Google Alerts) are not full CI tools.” Qwen 3.7 Flash · Competitive intel · negative prompt · soft negative
Named alongside
The products named in the same answers as Owler, over the 54 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Owler was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 52 of the 54 answers that named Owler and are not a share of its labels.
Domains cited
No domain is on file for Owler, so its own site is not marked.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Owler stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
In search
Google, US estimates- Searches for its name, Google
- 1,300 a month (“owler”)
- AI search demand for its name, est.
- 9 a month
- Its own site
- No site of its own on file, so no site figures
In answers
This edition- First choices
- 7 across its categories
- Named in
- 54 answers
- Its own site cited
- No site on file to match
Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Owler
Follow Owler
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Owler's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Owler, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Owler by email, built from the raw record of the edition. It shows:
- where Owler is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Owler, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.