Crayon vs Owler
Zero of fourteen models named Crayon first on the direct prompt; zero named Owler. Crayon was named by thirteen of the fourteen models and Owler by eleven and Crayon carries 55 labels and Owler 18, so the shares are not directly comparable.
Named in five categories this edition.
Owler
accepted challengerNamed in two categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the competitive intelligence tools page.
By framing
CrayonFirst choices, of fourteen modelsOwlerAcross every category in the October 2026 Edition, Crayon and Owler were named in the same answer forty times, of the 308 answers naming Crayon and the 54 naming Owler. In those answers Owler took the first choice seven times and Crayon four.
Every model, every framing
| Model | DirectOW | ParaphraseOW | ComparativeOW | Budget-constrainedOW | Scale-constrainedOW | NegativeOW |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | |||
| GPT-5.4 mini | | | | |||
| Gemini 3.5 Flash | | | | OW | | |
| Perplexity Sonar | | | | | ||
| Grok 4.1 Fast | | | OW | | | |
| Mistral Small | | OW | OW | |||
| DeepSeek V4 Flash | | | | OW | | |
| Llama 4 Maverick | | |||||
| Qwen 3.7 Flash | | | OW | OW | ||
| Kimi K2 | | | OW | | | |
| GLM 4.7 FlashX | | | | OW | | |
| MiniMax M2.5 | OW | |||||
| GPT-6 Luna | | | | |||
| Muse Glimmer 30B | | | | OW | |
CrayonOW Owler first choice named as an alternative argued againstblank: not namedEach cell is one answer, Crayon on the left and Owler on the right.The direct prompt
Neither was the first choice, one was named
8 of 14 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
6 of 14 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
Crayon12%#3 of 12What the models said about Crayon
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of five in this category shown.
“Enterprise tools (Crayon, Klue) typically start at $25K+/year — avoid these on a limited budget” Kimi K2 · budget prompt · hard negative
“Avoid if you don't have a dedicated person to manage curation.” DeepSeek V4 Flash · negative prompt · hard negative
“If the company is looking for an all-in-one platform that can track competitor websites, messaging, pricing, and product changes, Crayon or Klue may be a good fit.” Llama 4 Maverick · paraphrase prompt · first choice
“Compliant, managed data-extraction pipelines or enterprise CI tools (like Crayon or Klue) that strictly monitor public web signals” Gemini 3.5 Flash · negative prompt · first choice
“Crayon | All-around B2B CI for marketing + sales | $15K–$40K/yr | AI battlecards, deep CRM/Slack integration” DeepSeek V4 Flash · scale prompt · first choice
What the models said about Owler
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.
“Tools that provide raw firmographic data, news feeds, or web changes (e.g., some tiers of Owler, Visualping, or Google Alerts) are not full CI tools.” Qwen 3.7 Flash · negative prompt · soft negative
“Owler is often recommended as the best option for businesses with slim sales budgets” Mistral Small · budget prompt · first choice
“if you need broader competitive intelligence beyond just SEO, Owler might be better suited for small businesses” MiniMax M2.5 · budget prompt · alternative
“Owler's core product – daily competitive news digests delivered to your inbox – is free and remarkably useful” Muse Glimmer 30B · budget prompt · alternative
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.