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Competitive intelligence tools · October 2026 Edition

Kompyte vs Owler

Nine of fourteen models named Kompyte first on the direct prompt; zero named Owler. Kompyte was named by fourteen of the fourteen models and Owler by eleven and Kompyte carries 56 labels and Owler 18, so the shares are not directly comparable.

Kompyte

endorsed leader

Named in two categories this edition.

Owler

accepted challenger

Named in two categories this edition.

First-choice share38%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate11%6%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#7A position in a field of 12; printed, not drawn.
Labels5618A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Kompyte reading right to left. Rank and label count are printed, not drawn.Klue was named alongside these two in ten of the fourteen direct answers. Kompyte vs Klue · Kompyte vs Crayon · Kompyte vs SpyFu

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the competitive intelligence tools page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
KompyteFirst choices, of fourteen modelsOwler
Direct90
Paraphrase60
Comparative10
Budget-constrained41
Scale-constrained001 against Kompyte
Negative005 against Kompyte · 1 against Owler
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, Kompyte and Owler were named in the same answer forty-one times, of the 176 answers naming Kompyte and the 54 naming Owler. In those answers Owler took the first choice four times and Kompyte fifteen.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Kompyte and Owler stood in it.
ModelDirectOWParaphraseOWComparativeOWBudget-constrainedOWScale-constrainedOWNegativeOW
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 FlashOW
Perplexity Sonar
Grok 4.1 FastOW
Mistral SmallOWOW
DeepSeek V4 FlashOW
Llama 4 Maverick
Qwen 3.7 FlashOWOW
Kimi K2OW
GLM 4.7 FlashXOW
MiniMax M2.5OW
GPT-6 Luna
Muse Glimmer 30BOW
KompyteOW Owler first choice named as an alternative argued againstblank: not namedEach cell is one answer, Kompyte on the left and Owler on the right.

The direct prompt

The plain question, one answer per model, grouped by where Kompyte and Owler stood in it.

Kompyte first, Owler not the choice

9 of 14 modelsOwler was named in the answer but not as the choice, or not at all.
GPT-5.4 miniKompyte alternatives: Crayon, Klue, Similarweb
Perplexity SonarKompyte alternatives: Crayon, Similarweb, ZoomInfo
Grok 4.1 FastKompyte alternatives: Semrush
Mistral SmallKlue, Kompyte
DeepSeek V4 FlashKompyte alternatives: Klue
Llama 4 MaverickKompyte
Kimi K2Kompyte alternatives: Klue, Semrush
GLM 4.7 FlashXKompyte alternatives: Crayon, Klue
Muse Glimmer 30BKompyte alternatives: Crayon, Klue

Neither was the first choice, one was named

3 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5Klue alternatives: Crayon, Kompyte
Gemini 3.5 FlashKlue alternatives: BattleReady, Crayon, Kompyte
Qwen 3.7 FlashKlue alternatives: Ahrefs, Clutch, Crayon, G2 Buyer Intent, Kompyte, Semrush

Neither was named

2 of 14 modelsThe answer made no first choice from these two in this category.
MiniMax M2.5ZoomInfo alternatives: Google Alerts, Mention, Semrush
GPT-6 LunaKlue alternatives: Crayon

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Kompyte leads by seventeen points.
Kompyte26%#1 of 15
Owler9%#4 of 15
The full small business standing →
Mid-marketThe figures above
Kompyte leads by thirty-six points.
Kompyte38%#1 of 12
Owler2%#7 of 12
The full mid-market standing →
Enterprise
Kompyte leads by two points.
Kompyte2%#5 of 7
Owler0%#– of 7
The full enterprise standing →

What the models said about Kompyte

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“Avoid if you work in a fast-moving industry.” DeepSeek V4 Flash · negative prompt · hard negative
“Products such as Crayon, Klue, and Kompyte ... do not explain buyer decision-making or deal-level context” Perplexity Sonar · negative prompt · soft negative
“some users report it can become pricey relative to its utility if you only need basic tracking” Qwen 3.7 Flash · negative prompt · soft negative
“The best competitive intelligence tool for a mid-market B2B company is Kompyte, as it is considered the strongest mid-market option” Llama 4 Maverick · direct prompt · first choice
“Kompyte is consistently ranked as the best dedicated competitive intelligence platform for companies on a tight budget” Qwen 3.7 Flash · budget prompt · first choice
“Pick Crayon or Kompyte. These tools are built to surface competitor updates in a format sellers can use quickly.” GPT-5.4 mini · comparative prompt · first choice

What the models said about Owler

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.

“Tools that provide raw firmographic data, news feeds, or web changes (e.g., some tiers of Owler, Visualping, or Google Alerts) are not full CI tools.” Qwen 3.7 Flash · negative prompt · soft negative
“Owler is often recommended as the best option for businesses with slim sales budgets” Mistral Small · budget prompt · first choice
“if you need broader competitive intelligence beyond just SEO, Owler might be better suited for small businesses” MiniMax M2.5 · budget prompt · alternative
“Owler's core product – daily competitive news digests delivered to your inbox – is free and remarkably useful” Muse Glimmer 30B · budget prompt · alternative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.