Every category where a model named Similarweb for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Market intelligence platforms	GTM data and infrastructure	3%	10 of 172	29%	35	criticized challenger
Competitive intelligence tools	Marketing	0%	12 of 86	11%	36	accepted challenger
Audience and consumer insights platforms	Marketing	0%	39 of 155	14%	7	under 10 labels · led by SparkToro at 19%
Web analytics	GTM data and infrastructure	0%	24 of 91	0%	5	under 10 labels · led by Google Analytics 4 at 57%
SEO and content optimization platforms	Marketing	0%	60 of 78	100%	1	under 10 labels · led by Semrush at 21%	newNew since September 2026: not ranked then, 0% now.

Movement

This is the first edition on this tier, so no move can be computed for Similarweb yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Similarweb across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

ShowHide

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	2	1	1	4
GPT-5.4 mini	0	4	1	0	5
Gemini 3.5 Flash	0	3	2	1	6
Perplexity Sonar	0	4	1	1	6
Grok 4.20	0	1	7	1	9
Mistral Small	0	1	2	1	4
DeepSeek V4 Flash	1	2	2	2	7
Llama 4 Maverick	0	1	2	0	3
Qwen 3.7 Flash	0	3	0	1	4
Kimi K2	0	3	5	1	9
GLM 4.7 FlashX	0	3	3	2	8
MiniMax M2.5	0	0	4	1	5
GPT-6 Luna	1	2	0	3	6
Muse Glimmer 30B	0	4	3	1	8

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct31 labels1

Paraphrase18 labelsNone

Comparative71 labels3not counted in share

Budget-constrained30 labels4

Scale-constrained21 labelsNone

Negative48 labelsNone

First choiceAlternativeMentionNegative219 labels in all, every segment counted; 5 of the 8 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Best Overall Budget Pick: Similarweb ... Widely regarded as the best market intelligence platform for its price.” DeepSeek V4 Flash · Market intelligence · budget prompt · first choice

“Start with Similarweb's free data” GPT-6 Luna · Market intelligence · budget prompt · first choice

“If the company is looking for a platform that can provide comprehensive digital intelligence... Similarweb may be a good choice.” Llama 4 Maverick · Competitive intel · paraphrase prompt · alternative

“their free browser extension and basic web platform provide valuable high-level data on competitor traffic sources for free” Gemini 3.5 Flash · Market intelligence · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Do not use this as your sole source of truth for competitor traffic... otherwise, avoid or cross-validate everything.” DeepSeek V4 Flash · Competitive intel · negative prompt · hard negative

“Verdict: Avoid for critical business decisions. Use only for rough market sizing or trend spotting.” GLM 4.7 FlashX · Competitive intel · negative prompt · hard negative

“Similarweb is described as not useful for day-to-day optimization because it cannot help you optimize pages, track rankings, or audit technical issues” Perplexity Sonar · SEO · negative prompt · soft negative

“I would be cautious about using these as authoritative sources: - Similarweb and Semrush for exact competitor traffic, revenue, or market share.” GPT-6 Luna · Market intelligence · negative prompt · soft negative

Named alongside

The products named in the same answers as Similarweb, over the 219 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Similarweb was named but was not.

ShowHide

ProductSame answerTook the first choice insteadHead to head

Crayon150 of 21922Compare →

Klue141 of 21924Compare →

Semrush141 of 21918Compare →

AlphaSense98 of 21913Compare →

Kompyte78 of 21922Not among the top eight

Contify74 of 2192Not among the top eight

ZoomInfo68 of 2196Compare →

Visualping51 of 21910Not among the top eight

SpyFu38 of 2192Not among the top eight

Google Alerts33 of 2195Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Similarweb. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 208 of the 219 answers that named Similarweb and are not a share of its labels.

Domains cited

pipeline.zoominfo.com118

contify.com85

g2.com78

alpha-sense.com63

marketintelligencetools.com61

improvado.io60

copy.ai56

thecmo.com51

prospeo.io43

demandbase.com42

657 of the 657 domain citations in answers naming Similarweb came from somebody else's page.

Pages cited

pipeline.zoominfo.com/sales/market-intelligence-tools59

pipeline.zoominfo.com/sales/competitive-intelligence-software55

contify.com/resources/blog/best-competitive-intelligence-tools48

marketintelligencetools.com/rankings/competitive-intelligence-tools44

improvado.io/blog/32-best-competitive-intelligence-companies41

demandbase.com/blog/market-intelligence-tools40

copy.ai/blog/competitive-intelligence-tools39

blog.hootsuite.com/competitive-intelligence-software35

Pages are listed as the models cited them.

Search and answers

similarweb.com is not in Google's top ten for any of the category's searches. In the answers, Similarweb takes 3% of first choices and Apollo.io takes 17%.

ShowHide

In search

Google, US estimates

Position for “market intelligence platform”

–

not in the top ten

Position for “best market intelligence platform”

–

not in the top ten

Searches for its name, Google: 49,500 a month (“similarweb”)
AI search demand for its name, est.: 616 a month
Organic visits to its site: about 1,862,043 a month
Searches its site ranks for: 62,966 · 5,409 in the top three
Sites linking to it: 49,447
Paid Google search: 1 searches its ads show for, about 1 clicks and $0 a month (estimate)

Ads on GoogleDetailLess

117+ ads · 102 video, 15 text · 117 shown in the last 30 days

First shown October 2025, as SIMILARWEB LTD, verified. Ads started 2025-11 to 2026-10: 115 in the year, 2 before. 3 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 10 of 172 in market intelligence

Segment leader

17%

Apollo.io

First choices: 5 across its categories
Named in: 219 answers
Its own site cited: in 208 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide

Addresses on similarweb.com

10,879

subdomains included

Content

3,265

counted in the table below

Documentation

244

Product · Integration

76 · 131

Kind	Pages	Last 90 days	Latest	Categories named
Blog	1,551	1	2026-09-24	SEO, ABM
Report or ebook	992	3	2026-09-24	SEO
News or press	382	1	2026-09-24	SEO
Conference or event	106	1	2026-08-12
Comparison	90	0	2026-02-08
Template or tool	87	undated		SEO
Case study	31	undated
Glossary or explainer	19	0	2024-08-14
Webinar or virtual event	4	0	2022-06-07
Podcast or video	3	undated

Most recent

2026-09-24Anthropic ipo report or ebook
2026-09-24Geo blog
2026-09-24Press releases news or press
2026-09-22Summer of search report report or ebook
2026-09-06State of ecommerce 2026 report or ebook
2026-08-1220260812 second quarter 2026 financial results conference call conference or event

How it is countedHide how it is counted

Every page similarweb.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Similarweb

What the judge wrote, as written, with how often. The vendor table decides that these count as Similarweb; a claim can dispute any of them.

SimilarWeb 7Similarweb Starter 1

Follow Similarweb

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Similarweb is its own company.

ShowHide

In its own words

Stated by the vendor, not checked

Positioning: AI-Powered Digital Data Intelligence Solutions
similarweb.com
For: marketing leader
similarweb.com
Price stated: all Similarweb integrations are free for customers with API access similarweb.com/corp/daas/integrations
Free plan or trial: Start free trial similarweb.com
Integrations claimed: 10 similarweb.com/corp/daas/integrations
Certifications: G2 Leader & Best Sales Intelligence Software - Summer 2020G2 Leader & Best Sales Intelligence Software - Fall 2020
Customers named: Group M (Poland)Cappuccino digitalMandM DirectDHLAdyenHootsuiteUPSRakuten Advertising
Not stated on the pages read: Starting price, hosting

What Similarweb's own pages state, read October 5, 2026: similarweb.com, similarweb.com/corp/search/features/search-ads, similarweb.com/corp/ja/customers, similarweb.com/corp/daas/integrations. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Similarweb's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Similarweb, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Similarweb by email, built from the raw record of the edition. It shows:

where Similarweb is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Similarweb, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.