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Market intelligence platforms · October 2026 Edition

Semrush vs Similarweb

Zero of fourteen models named Semrush first on the direct prompt; zero named Similarweb. Semrush was named by thirteen of the fourteen models and Similarweb by thirteen and Semrush carries 27 labels and Similarweb 35, so the shares are not directly comparable.

Semrush

accepted challenger

Boston, United States, founded 2008. Named in ten categories this edition.

Similarweb

criticized challenger

Named in five categories this edition.

First-choice share3%3%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate22%29%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#6#7A position in a field of 12; printed, not drawn.
Labels2735A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Semrush reading right to left. Rank and label count are printed, not drawn.Klue was named alongside these two in fourteen of the fourteen direct answers. Apollo.io vs Semrush · Apollo.io vs Similarweb · ZoomInfo vs Semrush

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the market intelligence platforms page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
SemrushFirst choices, of fourteen modelsSimilarweb
Direct001 against Similarweb
Paraphrase00
Comparative00
Budget-constrained221 against Semrush · 1 against Similarweb
Scale-constrained00
Negative005 against Semrush · 8 against Similarweb
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, Semrush and Similarweb were named in the same answer 141 times, of the 407 answers naming Semrush and the 219 naming Similarweb. In those answers Similarweb took the first choice four times and Semrush eighteen.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Semrush and Similarweb stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Semrush Similarweb first choice named as an alternative argued againstblank: not namedEach cell is one answer, Semrush on the left and Similarweb on the right.

The direct prompt

The plain question, one answer per model, grouped by where Semrush and Similarweb stood in it.

Neither was the first choice, one was named

3 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Gemini 3.5 FlashApollo.io, Klue alternatives: Cognism, Crayon, Demandbase, Kompyte, Semrush
GLM 4.7 FlashXZoomInfo alternatives: AlphaSense, Crayon, Klue, Similarweb
Muse Glimmer 30BKlue alternatives: 6sense, Bombora, Crayon, HubSpot Marketing Hub, Semrush, ZoomInfo

Neither was named

11 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5Klue alternatives: Crayon, Improvado, ZoomInfo
GPT-5.4 miniCrayon alternatives: Contify, Klue
Perplexity SonarZoomInfo alternatives: Apollo.io, Crayon, Klue
Grok 4.1 FastApollo.io alternatives: Crayon, HubSpot Intelligence/Marketing Hub, Klue
Mistral SmallApollo.io, Klue alternatives: AlphaSense, Crayon, HockeyStack
DeepSeek V4 FlashCrayon alternatives: 6sense, AlphaSense, Klue, Kompyte, ZoomInfo
Llama 4 MaverickHG Insights alternatives: 6sense, AlphaSense, Bombora, Crayon, HubSpot Breeze Intelligence, Klue
Qwen 3.7 FlashCrayon, Klue alternatives: Crunchbase, Gong, ZoomInfo
Kimi K2Kompyte alternatives: Crayon, Klue, ZoomInfo
MiniMax M2.5HG Insights, HockeyStack alternatives: AlphaSense, Klue, ZoomInfo
GPT-6 LunaCrayon alternatives: Klue, Kompyte

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Semrush leads by nine points.
Semrush9%#2 of 16
Similarweb0%#13 of 16
The full small business standing →
Mid-marketThe figures above
Level: the same share of first choices.
Semrush3%#6 of 12
Similarweb3%#7 of 12
The full mid-market standing →
Enterprise
The order flips: Similarweb leads at enterprise.
Similarweb2%#11 of 14
Semrush0%#14 of 14
The full enterprise standing →

What the models said about Semrush

No label in this category carried a quote.

What the models said about Similarweb

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.

“I would be cautious about using these as authoritative sources: - Similarweb and Semrush for exact competitor traffic, revenue, or market share.” GPT-6 Luna · negative prompt · soft negative
“Best Overall Budget Pick: Similarweb ... Widely regarded as the best market intelligence platform for its price.” DeepSeek V4 Flash · budget prompt · first choice
“Start with Similarweb's free data” GPT-6 Luna · budget prompt · first choice
“their free browser extension and basic web platform provide valuable high-level data on competitor traffic sources for free” Gemini 3.5 Flash · budget prompt · alternative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.