GTM AI Index
Index › Vendors › Semrush › Alternatives · September 2026 Edition
Two categories · what the models named instead

Alternatives to Semrush, as AI models named them

In the September 2026 Edition, 334 of the 432 answers collected in the two categories where Semrush holds a standing named it neither as a first choice nor as an alternative. These are the products those answers put first, category by category and buyer by buyer. The output is the models' output.

Named instead, most often
HubSpot Content Hub33
Surfer SEO21
CoSchedule15
Frase12
Conductor11
SE Ranking11
First choices in the 334 answers that did not name Semrush, every category and segment above added together; a product can be counted in several. Each category below keeps its own denominator.

SEO and content optimization platforms

Marketing. Six framings, twelve models, one answer each per buyer segment; an answer counts here when Semrush is not its first choice or an alternative in it.
Small businessSemrush is #2 of 13 here at 21% of first choices, 45 labels.

Forty-seven of the seventy-two answers did not name Semrush; it was the first choice in twelve. The first choices in those forty-seven answers, thirteen products in all, the eight most named:

Surfer SEO10 of 47Head to head →
Frase9 of 47Head to head →
SE Ranking9 of 47Head to head →
NeuronWriter5 of 47Head to head →
Mangools3 of 47
Ubersuggest3 of 47Head to head →
Google Search Console2 of 47
Ahrefs1 of 47Head to head →
5 more in the record.The full small business standing →
Mid-marketSemrush is #2 of 16 here at 20% of first choices, 43 labels.

Forty-four of the seventy-two answers did not name Semrush; it was the first choice in eighteen. The first choices in those forty-four answers, thirteen products in all, the eight most named:

Surfer SEO11 of 44Head to head →
Ubersuggest6 of 44Head to head →
Clearscope3 of 44Head to head →
Frase3 of 44Head to head →
Mangools3 of 44
SE Ranking2 of 44Head to head →
Ahrefs1 of 44Head to head →
Botify1 of 44
5 more in the record.The full mid-market standing →
EnterpriseSemrush is #3 of 13 here at 12% of first choices, 45 labels.

Forty-nine of the seventy-two answers did not name Semrush; it was the first choice in five. The first choices in those forty-nine answers, ten products in all, the eight most named:

Conductor11 of 49
BrightEdge4 of 49
seoClarity4 of 49
Botify2 of 49
HubSpot Marketing Hub2 of 49
MarketMuse2 of 49
HubSpot Content Hub1 of 49
Lumar1 of 49
2 more in the record.The full enterprise standing →

Content marketing platforms

Marketing. Six framings, twelve models, one answer each per buyer segment; an answer counts here when Semrush is not its first choice or an alternative in it.
Small businessSemrush is #11 of 12 here at 0% of first choices, 27 labels.

Fifty-nine of the seventy-two answers did not name Semrush; it was the first choice in zero. The first choices in those fifty-nine answers, twenty products in all, the eight most named:

HubSpot Content Hub12 of 59
CoSchedule9 of 59
Buffer4 of 59
Canva4 of 59
StoryChief3 of 59
Averi2 of 59
Enji2 of 59
HubSpot Marketing Hub2 of 59
12 more in the record.The full small business standing →
Mid-marketSemrush is #7 of 11 here at 0% of first choices, 17 labels.

Sixty-three of the seventy-two answers did not name Semrush; it was the first choice in one. The first choices in those sixty-three answers, seventeen products in all, the eight most named:

HubSpot Content Hub11 of 63
Asana5 of 63
HubSpot Marketing Hub5 of 63
CoSchedule4 of 63
StoryChief3 of 63
Buffer2 of 63
Foleon2 of 63
Monday.com2 of 63
9 more in the record.The full mid-market standing →
EnterpriseSemrush holds 0 labels here, under the 10-label cutoff, so it is unranked.

Seventy-two of the seventy-two answers did not name Semrush; it was the first choice in zero. The first choices in those seventy-two answers, twenty-nine products in all, the eight most named:

HubSpot Content Hub9 of 72
Aprimo4 of 72
Optimizely CMS3 of 72
Optimizely Content Marketing Platform3 of 72
Sitecore Content Hub3 of 72
Adobe Experience Manager2 of 72
CoSchedule2 of 72
Contentful2 of 72
21 more in the record.The full enterprise standing →

How to read this

A category is asked six ways of each of twelve models on behalf of each buyer segment, so a segment is seventy-two answers. An answer belongs on this page when the judge labeled Semrush neither its first choice nor an alternative in it; the products listed are the first choices those answers made, counted once per answer. An answer that named nothing first, or named Semrush only in passing, is in the denominator and adds to no product. The counts are not the category standing, which is on the category page with its share and rank; they are the same record read from Semrush's side.

Every answer and every label is in the free record. The output is the models' output; nothing here is a recommendation by the index, and a product named instead of Semrush was named by a model, not endorsed by anyone.

Semrush's pageAll products