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GTM AI Index
Index › Products › Semrush › Alternatives · October 2026 Edition
Three categories · what the models named instead

Alternatives to Semrush, as AI models named them

In the October 2026 Edition, 556 of the 756 answers collected in the three categories where Semrush holds a standing named it neither as a first choice nor as an alternative. These are the products those answers put first, category by category and buyer by buyer. The output is the models' output.

Named instead, most often
Crayon46
Klue44
Kompyte29
ZoomInfo25
AlphaSense24
Apollo.io22
First choices in the 556 answers that did not name Semrush, every category and segment above added together; a product can be counted in several. Each category below keeps its own denominator.

SEO and content optimization platforms

Marketing. Six framings, fourteen models, one answer each per buyer segment; an answer counts here when Semrush is not its first choice or an alternative in it.
Small businessSemrush is #3 of 11 here at 12% of first choices, 55 labels.

Fifty-four of the eighty-four answers did not name Semrush; it was the first choice in eleven. The first choices in those fifty-four answers, fourteen products in all, the eight most named:

SE Ranking15 of 54Head to head →
Surfer SEO11 of 54Head to head →
Ubersuggest7 of 54Head to head →
Frase4 of 54Head to head →
Google Search Console4 of 54
NeuronWriter3 of 54Head to head →
Ahrefs1 of 54Head to head →
Arvow1 of 54
6 more in the record.The full small business standing →
Mid-marketSemrush is #1 of 12 here at 21% of first choices, 58 labels.

Fifty-two of the eighty-four answers did not name Semrush; it was the first choice in twenty-one. The first choices in those fifty-two answers, fourteen products in all, the eight most named:

Surfer SEO8 of 52Head to head →
Clearscope5 of 52Head to head →
NeuronWriter5 of 52Head to head →
SE Ranking5 of 52Head to head →
Ubersuggest4 of 52Head to head →
Frase2 of 52Head to head →
Mangools2 of 52
MarketMuse2 of 52
6 more in the record.The full mid-market standing →
EnterpriseSemrush is #5 of 11 here at 9% of first choices, 47 labels.

Fifty-one of the eighty-four answers did not name Semrush; it was the first choice in eight. The first choices in those fifty-one answers, eight products in all:

Conductor14 of 51
seoClarity7 of 51
Clearscope5 of 51Head to head →
BrightEdge2 of 51
MarketMuse2 of 51
Surfer SEO2 of 51Head to head →
Dragon Metrics1 of 51
Semrush for Enterprise1 of 51
The full enterprise standing →

Market intelligence platforms

GTM data and infrastructure. Six framings, fourteen models, one answer each per buyer segment; an answer counts here when Semrush is not its first choice or an alternative in it.
Small businessSemrush is #2 of 16 here at 9% of first choices, 46 labels.

Fifty-six of the eighty-four answers did not name Semrush; it was the first choice in thirteen. The first choices in those fifty-six answers, twenty-one products in all, the eight most named:

Apollo.io14 of 56Head to head →
HubSpot Marketing Hub4 of 56
6sense2 of 56
Google Trends2 of 56
Kompyte2 of 56
Visualping2 of 56
Ahrefs1 of 56
Cognism1 of 56
13 more in the record.The full small business standing →
Mid-marketSemrush is #6 of 12 here at 3% of first choices, 27 labels.

Seventy-one of the eighty-four answers did not name Semrush; it was the first choice in two. The first choices in those seventy-one answers, nineteen products in all, the eight most named:

Apollo.io8 of 71Head to head →
ZoomInfo8 of 71Head to head →
AlphaSense4 of 71Head to head →
Crayon4 of 71Head to head →
CB Insights3 of 71
Klue3 of 71Head to head →
Google Trends2 of 71
HG Insights2 of 71
11 more in the record.The full mid-market standing →
EnterpriseSemrush is #14 of 14 here at 0% of first choices, 14 labels.

Eighty-one of the eighty-four answers did not name Semrush; it was the first choice in zero. The first choices in those eighty-one answers, twenty products in all, the eight most named:

AlphaSense17 of 81Head to head →
ZoomInfo17 of 81Head to head →
Klue6 of 81Head to head →
Crayon5 of 81Head to head →
HG Insights4 of 81
CB Insights3 of 81
Contify3 of 81
Gartner3 of 81
12 more in the record.The full enterprise standing →

Competitive intelligence tools

Marketing. Six framings, fourteen models, one answer each per buyer segment; an answer counts here when Semrush is not its first choice or an alternative in it.
Small businessSemrush is #5 of 15 here at 5% of first choices, 60 labels.

Forty-eight of the eighty-four answers did not name Semrush; it was the first choice in eight. The first choices in those forty-eight answers, fifteen products in all, the eight most named:

Visualping11 of 48
Kompyte7 of 48
SpyFu5 of 48
Google Alerts4 of 48
Meta Ad Library2 of 48
Brand241 of 48
Competely1 of 48
Competitors App1 of 48
7 more in the record.The full small business standing →
Mid-marketSemrush is #9 of 12 here at 0% of first choices, 41 labels.

Sixty-seven of the eighty-four answers did not name Semrush; it was the first choice in one. The first choices in those sixty-seven answers, eleven products in all, the eight most named:

Kompyte18 of 67
Klue12 of 67
Crayon8 of 67
SpyFu3 of 67
Google Alerts2 of 67
Competitors App1 of 67
Contify1 of 67
Cotera1 of 67
3 more in the record.The full mid-market standing →
EnterpriseSemrush is #6 of 7 here at 2% of first choices, 23 labels.

Seventy-six of the eighty-four answers did not name Semrush; it was the first choice in one. The first choices in those seventy-six answers, eight products in all:

Crayon29 of 76
Klue23 of 76
Contify7 of 76
AlphaSense3 of 76
CompeteIQ3 of 76
Kompyte2 of 76
Cloudera1 of 76
Nodify1 of 76
The full enterprise standing →

How to read this

A category is asked six ways of each of fourteen models on behalf of each buyer segment, so a segment is eighty-four answers. An answer belongs on this page when the judge labeled Semrush neither its first choice nor an alternative in it; the products listed are the first choices those answers made, counted once per answer. An answer that named nothing first, or named Semrush only in passing, is in the denominator and adds to no product. The counts are not the category standing, which is on the category page with its share and rank; they are the same record read from Semrush's side.

Every answer and every label behind these figures is in the record, sent on request. The output is the models' output; nothing here is a recommendation by the index, and a product named instead of Semrush was named by a model, not endorsed by anyone.

Semrush's pageAll products