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Index › Products › CB Insights · October 2026 Edition
2 categories · Ranked

CB Insights

62Judge labels
3First choices
17Negative labels
14 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
3% in Market intelligence for enterprise buyers
Rank 14 of 172 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 21% of its 19 labels there were negative.
What the models named instead of CB Insights →
By buyer segmentRead the same way at every buyer size.
In market intelligence · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named CB Insights for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Market intelligence platformsGTM data and infrastructure2%14 of 17221%19accepted challenger
Competitive intelligence toolsMarketing0%25 of 8620%5under 10 labels · led by Kompyte at 38%

Movement

This is the first edition on this tier, so no move can be computed for CB Insights yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated CB Insights across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.510001
GPT-5.4 mini11002
Gemini 3.5 Flash01214
Perplexity Sonar00022
Grok 4.1 Fast00000
Mistral Small00000
DeepSeek V4 Flash01102
Llama 4 Maverick00213
Qwen 3.7 Flash01102
Kimi K211103
GLM 4.7 FlashX00101
MiniMax M2.500101
GPT-6 Luna01001
Muse Glimmer 30B01012

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct3 labels1
Paraphrase9 labels1
Comparative17 labels1not counted in share
Budget-constrained3 labels1
Scale-constrained11 labelsNone
Negative19 labels2not counted in share
First choiceAlternativeMentionNegative62 labels in all, every segment counted; 3 of the 6 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Start with established players like AlphaSense, Euromonitor (Passport), or CB Insights that have institutional validation” Kimi K2 · Market intelligence · negative prompt · first choice
“CB Insights is the strongest overall pick for B2B market research services” Claude Haiku 4.5 · Market intelligence · paraphrase prompt · first choice
“Strongest for technology and venture-oriented market intelligence.” GPT-5.4 mini · Market intelligence · comparative prompt · first choice
“If you are planning your next 3–5 year product roadmap: Start with CB Insights or Quid.” Qwen 3.7 Flash · Competitive intel · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“CB Insights and PitchBook can be useful for funding, investors, and M&A, but they are not end-to-end competitive and market intelligence monitoring platforms.” Perplexity Sonar · Market intelligence · negative prompt · soft negative
“CB Insights is overkill for most go-to-market teams. You are paying analyst-research prices for data you may only use to build a target list.” Muse Glimmer 30B · Market intelligence · negative prompt · soft negative
“AlphaSense, CB Insights, and similar tools ... are usually overkill if you only need tactical competitor monitoring” Perplexity Sonar · Competitive intel · negative prompt · soft negative
“although it may have a clunky search interface and a price aimed at well-funded teams” Llama 4 Maverick · Market intelligence · paraphrase prompt · soft negative

Named alongside

The products named in the same answers as CB Insights, over the 62 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and CB Insights was named but was not.
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ProductSame answerTook the first choice insteadHead to head
AlphaSense42 of 6211Not among the top eight
Crayon38 of 622Not among the top eight
Klue35 of 622Not among the top eight
ZoomInfo31 of 626Not among the top eight
Similarweb29 of 620Not among the top eight
Semrush21 of 621Not among the top eight
Contify19 of 620Not among the top eight
PitchBook19 of 620Not among the top eight
Gartner15 of 621Not among the top eight
Crunchbase14 of 620Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named CB Insights. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 54 of the 62 answers that named CB Insights and are not a share of its labels.

Domains cited

alpha-sense.com31
pipeline.zoominfo.com29
contify.com23
userintuition.ai18
demandbase.com16
improvado.io16
g2.com15
gartner.com14
quid.com14
meltwater.com12

188 of the 188 domain citations in answers naming CB Insights came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

cbinsights.com is not in Google's top ten for any of the category's searches. In the answers, CB Insights takes 2% of first choices and Apollo.io takes 17%.
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In search

Google, US estimates
Position for “market intelligence platform”
–
not in the top ten
Position for “best market intelligence platform”
–
not in the top ten
Searches for its name, Google
4,400 a month (“cb insights”)
AI search demand for its name, est.
143 a month
Organic visits to its site
about 755,637 a month
Searches its site ranks for
315,578 · 3,315 in the top three
Sites linking to it
43,888
Paid Google search
No ads found in the estimate; that does not mean it runs none
Ads on GoogleDetailLess
94 ads · 93 text, 1 image · 57 shown in the last 30 days

First shown March 2024, as CB INFORMATION SERVICES INC, verified. Ads started 2025-11 to 2026-10: 54 in the year, 40 before.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
2%
rank 14 of 172 in market intelligence
Segment leader
17%
Apollo.io
First choices
3 across its categories
Named in
62 answers
Its own site cited
in 54 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide
Addresses on cbinsights.com
88,112
subdomains included
Content
87,952
counted in the table below
Documentation
7
Product · Integration
4 · 8
KindPagesLast 90 days2025-11 to 2026-10LatestCategories named
Comparison87,60512026-08-17ABM, SEO
Report or ebook211352026-10-02
Conference or event5602026-03-17
Blog3802026-06-24
Webinar or virtual event3842026-09-14
Case study2undated
Glossary or explainer1undated
News or press102021-11-10

Most recent

How it is countedHide how it is counted

Every page cbinsights.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name ABM (18); 0 name its categories the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.

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An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

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Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when CB Insights's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as CB Insights, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for CB Insights by email, built from the raw record of the edition. It shows:

  • where CB Insights is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name CB Insights, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at cbinsights.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.