Semrush vs Frase
Seven of twelve models named Semrush first on the direct prompt; zero named Frase. Both were named by all twelve models and Semrush carries 43 labels and Frase 41, so the shares are not directly comparable.
Boston, United States, founded 2008. Named in seven categories this edition.
Named in three categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the SEO and content optimization platforms page.
By framing
SemrushFirst choices, of twelve modelsFrase
Across every category in the September 2026 Edition, Semrush and Frase were named in the same answer sixty-one times, of the 206 answers naming Semrush and the 113 naming Frase. In those answers Frase took the first choice eight times and Semrush eighteen.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | |||
| GPT-5.4 mini | | | | |||
| Gemini 3.5 Flash | | | | | ||
| Perplexity Sonar | | | | | ||
| Grok 4.1 Fast | | | | | | |
| Mistral Small | | | | | | |
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | | | |||
| Qwen 3.7 Flash | | | | | ||
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | | | | |
| MiniMax M2.5 | | | |
Semrush Frase first choice named as an alternative argued againstblank: not namedEach cell is one answer, Semrush on the left and Frase on the right.The direct prompt
Semrush first, Frase not the choice
7 of 12 modelsFrase was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
3 of 12 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
2 of 12 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
What the models said about Semrush
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“SEO Tools to Avoid or Use with Caution | Semrush | 40/100 (High) | 3 documented complaints; recurring billing issues” GLM 4.7 FlashX · negative prompt · hard negative
“Avoid: Enterprise tools (Ahrefs/Semrush $99–$139); overkill for small budgets.” Grok 4.1 Fast · budget prompt · hard negative
“Semrush ($140+/mo) — great but overkill for most small budgets” DeepSeek V4 Flash · budget prompt · hard negative
“Semrush is the strongest all-in-one SEO platform for keyword research, site audits, rank tracking, competitive analysis, PPC, and content marketing workflows.” Perplexity Sonar · comparative prompt · first choice
“Choose Ahrefs or Semrush if you need a baseline tool for overall website health, backlink tracking, and competitor espionage.” Gemini 3.5 Flash · comparative prompt · first choice
“If you want one platform only, Semrush is often the best balance of capability, breadth, and cost for mid-market teams.” GPT-5.4 mini · direct prompt · first choice
What the models said about Frase
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of six in this category shown.
“Frase - Low-cost option with user reports of inaccurate recommendations” Mistral Small · negative prompt · hard negative
“Criticized as "dead" in 2026—doesn't account for LLMs” GLM 4.7 FlashX · negative prompt · hard negative
“excellent tools when used correctly, but they are highly dangerous when misused” Gemini 3.5 Flash · negative prompt · soft negative
“Frase gives you content briefs and optimization at a fraction of the cost... it offers the most functionality per dollar” Claude Haiku 4.5 · budget prompt · first choice
“Frase is the best starting point for most small companies” GPT-5.4 mini · budget prompt · first choice
“Budget-conscious | Frase | $15/month” Kimi K2 · negative prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.