Small business▼−8Since September 2026: 15% → 7%, −8 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
7%from 15% in September 2026
Inside the floor by 3 pointsRank 3 → 5 of 80
3 categories · RankedFrase
96Judge labels
8First choices
7Negative labels
14 / 14Models named it
3Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
9% in SEO for small business buyers
Rank 8 of 78 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 12% of its 32 labels there were negative.
What the models named instead of Frase →By buyer segmentRead the same way at every buyer size.
Small business5 of 84
9%43 labels
accepted challenger
Mid-market8 of 78
3%32 labels
accepted challenger
Enterprise37 of 59
0%8 labels
under the label threshold
In seo · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Frase for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| SEO and content optimization platforms | Marketing | 3% | 8 of 78 | 12% | 32 | accepted challenger | ▼−2Since September 2026: 4% → 2%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| AI visibility and answer engine tracking tools | Marketing | 0% | 24 of 90 | 0% | 6 | under 10 labels · led by Otterly at 20% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Content marketing platforms | Marketing | 0% | 40 of 135 | 0% | 2 | under 10 labels · led by HubSpot Content Hub at 33% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Frase held within the floor in all three categories: no change cleared 11 points.
Best category · SEO · by segment
Mid-market▼−2Since September 2026: 4% → 2%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 4% in September 2026
Inside the floor by 9 pointsRank 8 → 11 of 71
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 72 → 36 of 58
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| SEO | 4% | 2% | ▼−2Since September 2026: 4% → 2%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 8 of 78, unchanged |
| AI visibility | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 25 → 24 of 90 |
| Content marketing | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 113 → 40 of 135 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Frase across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Frase across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 2 | 0 | 0 | 3 |
| GPT-5.4 mini | 0 | 1 | 0 | 1 | 2 |
| Gemini 3.5 Flash | 0 | 3 | 0 | 1 | 4 |
| Perplexity Sonar | 0 | 1 | 1 | 0 | 2 |
| Grok 4.1 Fast | 0 | 3 | 1 | 0 | 4 |
| Mistral Small | 0 | 0 | 3 | 0 | 3 |
| DeepSeek V4 Flash | 0 | 2 | 3 | 0 | 5 |
| Llama 4 Maverick | 0 | 1 | 1 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 2 | 0 | 1 | 3 |
| Kimi K2 | 0 | 4 | 0 | 1 | 5 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 2 | 1 | 2 | 0 | 5 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct10 labels1
Paraphrase11 labels3
Comparative32 labels7not counted in share
Budget-constrained14 labels4
Scale-constrained13 labelsNone
Negative16 labelsNone
First choiceAlternativeMentionNegative96 labels in all, every segment counted; 8 of the 15 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“"The best SEO content platform for a team that wants research, writing, publishing, and AI-search optimization in one connected loop is Frase"” Muse Glimmer 30B · SEO · comparative prompt · first choice
“The most affordable tool that combines research, brief generation, AI writing, and optimization... Frase and NeuronWriter offer the best value” Claude Haiku 4.5 · SEO · budget prompt · first choice
“or Frase Solo ~$15-39/mo if you want brief creation + AI-assisted drafting in one place” Muse Glimmer 30B · SEO · budget prompt · first choice
“Consider Frase instead if your priority is an all-in-one research, writing, and content-audit workflow.” GPT-6 Luna · SEO · budget prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Be especially cautious with: Frase.io due to billing practices and lifetime deal issues” Kimi K2 · SEO · negative prompt · hard negative
“Content Optimization Suites (Frase, Surfer, Clearscope) ... They lack context.” Qwen 3.7 Flash · SEO · negative prompt · soft negative
“Examples: Surfer SEO, Frase, Clearscope (when relied on too heavily)” Gemini 3.5 Flash · SEO · negative prompt · soft negative
“Frase — because of AI-provider data sharing in some workflows.” GPT-5.4 mini · SEO · negative prompt · soft negative
Named alongside
The products named in the same answers as Frase, over the 96 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Frase was named but was not.ShowHide
Named alongside
The products named in the same answers as Frase, over the 96 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Frase was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Frase. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 91 of the 96 answers that named Frase and are not a share of its labels.
Domains cited
blog.hubspot.com51
frase.ioYour site33
trysight.ai30
zapier.com30
semrush.com26
rankability.com25
onelittleweb.com21
surferseo.com20
airops.com17
thrivethemes.com16
236 of the 269 domain citations in answers naming Frase came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
frase.io is not in Google's top ten for any of the category's searches. In the answers, Frase takes 3% of first choices and Semrush takes 21%.ShowHide
Search and answers
frase.io is not in Google's top ten for any of the category's searches. In the answers, Frase takes 3% of first choices and Semrush takes 21%.
ShowHideIn search
Google, US estimatesPosition for “seo and content optimization platform”
–
not in the top ten
Position for “best seo and content optimization platform”
–
not in the top ten
- Searches for its name, Google
- 6,600 a month (“frase”)
- AI search demand for its name, est.
- 100,460 a month
- Organic visits to its site
- about 8,882 a month
- Searches its site ranks for
- 598 · 88 in the top three
- Sites linking to it
- 9,757
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
3%
rank 8 of 78 in SEO
Segment leader
21%
Semrush
- First choices
- 8 across its categories
- Named in
- 96 answers
- Its own site cited
- in 91 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on frase.io
267
subdomains included
Content
153
counted in the table below
Documentation
51
Product · Integration
19 · 1
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 107 | 21 | 2026-09-09 | SEO | |
| Comparison | 27 | 7 | 2026-09-01 | SEO | |
| Glossary or explainer | 10 | 3 | 2026-09-02 | SEO | |
| Case study | 6 | 0 | 2025-10-06 | SEO | |
| Template or tool | 3 | undated |
Most recent
- 2026-09-09Llm visibility tools blog
- 2026-09-08Ai search monitoring tools blog
- 2026-09-08Answer Engine Optimization Tools: What to Look For Before You Buy | Frase blog
- 2026-09-03Mastering the internal link for seo a strategic framework for site architecture and crawlability blog
- 2026-09-02What is webmcp glossary or explainer
- 2026-09-02Ai search doesn t just read your website it reads what everyone else says about you blog
How it is countedHide how it is counted
Every page frase.io exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Read September 29, 2026.
Names read as Frase
What the judge wrote, as written, with how often. The vendor table decides that these count as Frase; a claim can dispute any of them.
Frase.io 3
Follow Frase
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Frase is its own company.ShowHide
The company
Frase is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- The agentic SEO and GEO platform that researches, writes, optimizes, publishes, and tracks content that ranks on Google and gets cited by AI search engines.
- For
- content and marketing teams
- Price stated
- Plans open at $39/mo on yearly billing, or $49 month to month — one site, one person. Working as a team, or running more than one site? That is Professional, $103/mo yearly or $129 monthly. frase.io
- Starting price
- 39 frase.io
- Free plan or trial
- 7-day free trial · no credit card frase.io
- Integrations claimed
- 4 frase.io · 5 frase.io/features/cms pages disagree
- Certifications
- SOC 2 Type IIGDPR CompliantGDPR
- Customers named
- Embryo DigitalRed 11 MediaV Digital ServicesPTSMCOpinion Stage
- Not stated on the pages read
- Hosting
What Frase's own pages state, read September 28, 2026: frase.io, frase.io/pricing, frase.io/security, frase.io/features/cms, frase.io/case-studies. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Frase's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Frase, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Frase by email, built from the raw record of the edition. It shows:
- where Frase is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Frase, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.