Frase

Named in 19 judge labels across 2 categories by 6 of 6 models in the September 2026 Edition. 1 first choice, 2 negative labels. Every number here is derived from the raw labels under vendor table v2026-09-08.5.

Best standing

3% in SEO

Rank 8 of 45 products named in seo and content optimization platforms, accepted challenger. 0 of 6 models made it the first choice on the direct prompt; 13% of its 15 labels there were negative.

Standing by category

Every category where a model named Frase. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Vertical	First choices	Rank	Negative rate	Labels	Quadrant
SEO and content optimization platforms	Marketing	3%	8 of 45	13%	15	accepted challenger
AI visibility and answer engine tracking tools	Marketing	0%	14 of 46	0%	4	under 10 labels

By model

How each model treated Frase across every prompt where it was named. Six models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Opus 5	0	0	2	1	3
Claude Opus 4.8	0	3	0	0	3
GPT-6 Astra	0	2	0	0	2
GPT-5.6 Sol	1	1	0	1	3
Gemini 3.1 Pro	1	3	1	0	5
Perplexity Sonar Pro	0	3	0	0	3

What the models said for it

Verbatim evidence the judge attached to positive labels.

“What to use instead: Look for NLP-based content tools like Clearscope, SurferSEO, or Frase” Gemini 3.1 Pro · SEO · negative prompt · first choice

“Frase Starter is the best overall choice” GPT-5.6 Sol · SEO · budget prompt · first choice

“Choose Frase if you want a workflow that not only tracks visibility but also helps you research and optimize content in the same tool” Perplexity Sonar Pro · AI visibility · paraphrase prompt · alternative

“Frase is strong because it combines monitoring with research, writing, optimization, and publishing in one workflow” Perplexity Sonar Pro · AI visibility · direct prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Content scoring tools (Surfer SEO, MarketMuse, Frase, Clearscope, etc.) are real products, but the failure mode is well documented” Claude Opus 5 · SEO · negative prompt · soft negative

“can encourage teams to automate the entire process. Watch usage limits and add-on capacity.” GPT-5.6 Sol · SEO · negative prompt · soft negative

Names read as Frase

What the judge wrote, as written, with how often. The vendor table decides that these count as Frase; a claim can dispute any of them.

Frase.io 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page gets a verified contact who is told when each edition publishes; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Frase, applied by version and listed in the change log; and a logo and one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or quadrants, any preview, or any say over which quotes appear. Sponsorship is separate: a sponsor funds categories or buyer dimensions and is named on what it funded, and the rules are the same for every sponsor.