Surfer SEO vs Frase
One of fourteen models named Surfer SEO first on the direct prompt; zero named Frase. Surfer SEO was named by fourteen of the fourteen models and Frase by twelve and Surfer SEO carries 58 labels and Frase 32, so the shares are not directly comparable.
Named in four categories this edition.
Named in three categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the SEO and content optimization platforms page.
By framing
Surfer SEOFirst choices, of fourteen modelsFrase
Across every category in the October 2026 Edition, Surfer SEO and Frase were named in the same answer seventy-four times, of the 160 answers naming Surfer SEO and the 96 naming Frase. In those answers Frase took the first choice ten times and Surfer SEO sixteen.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | | | |
| GPT-5.4 mini | | | | | ||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | |||
| Grok 4.20 | | | | | | |
| Mistral Small | | | ||||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | | | |||
| Qwen 3.7 Flash | | | | |||
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | | | | |
| MiniMax M2.5 | | | | |||
| GPT-6 Luna | | | ||||
| Muse Glimmer 30B | | | | | |
Surfer SEO Frase first choice named as an alternative argued againstblank: not namedEach cell is one answer, Surfer SEO on the left and Frase on the right.The direct prompt
Surfer SEO first, Frase not the choice
1 of 14 modelsFrase was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
9 of 14 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
4 of 14 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
Surfer SEO20%#1 of 11Frase9%#5 of 11Surfer SEO17%#2 of 12Frase3%#8 of 12What the models said about Surfer SEO
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.
“Surfer SEO if you publish at volume (credit economics will hurt you)” Kimi K2 · negative prompt · hard negative
“Surfer SEO's recent price changes and costly AI add-ons... have made many users seek better solutions... complex to use and difficult to fully leverage.” Muse Glimmer 30B · negative prompt · soft negative
“Surfer — because the scoring can be mistaken for an objective quality metric, and the product leans into AI-assisted generation.” GPT-5.4 mini · negative prompt · soft negative
“More comprehensive than Clearscope or Frase... Pick Surfer if you want one platform to manage the entire content process from planning to publishing.” Kimi K2 · comparative prompt · first choice
“Surfer SEO is considered one of the best tools for content optimization as it analyzes what's already ranking and provides data-backed guidance” Llama 4 Maverick · comparative prompt · first choice
“Surfer SEO: A content-optimization tool that analyzes top-ranking pages for a target keyword and provides a structured brief” Llama 4 Maverick · paraphrase prompt · first choice
What the models said about Frase
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“Be especially cautious with: Frase.io due to billing practices and lifetime deal issues” Kimi K2 · negative prompt · hard negative
“Content Optimization Suites (Frase, Surfer, Clearscope) ... They lack context.” Qwen 3.7 Flash · negative prompt · soft negative
“Examples: Surfer SEO, Frase, Clearscope (when relied on too heavily)” Gemini 3.5 Flash · negative prompt · soft negative
“"The best SEO content platform for a team that wants research, writing, publishing, and AI-search optimization in one connected loop is Frase"” Muse Glimmer 30B · comparative prompt · first choice
“The most affordable tool that combines research, brief generation, AI writing, and optimization... Frase and NeuronWriter offer the best value” Claude Haiku 4.5 · budget prompt · first choice
“or Frase Solo ~$15-39/mo if you want brief creation + AI-assisted drafting in one place” Muse Glimmer 30B · budget prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.