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Index Marketing SEO › SE Ranking vs Frase
SEO and content optimization platforms · September 2026 Edition

SE Ranking vs Frase

Zero of twelve models named SE Ranking first on the direct prompt; zero named Frase. SE Ranking was named by eleven of the twelve models and Frase by twelve and SE Ranking carries 24 labels and Frase 41, so the shares are not directly comparable.

SE Ranking

accepted challenger

United States, founded 2012. Named in three categories this edition.

Frase

accepted challenger

Named in three categories this edition.

First-choice share6%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate8%7%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#5#7A position in a field of 16; printed, not drawn.
Labels2441A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, SE Ranking reading right to left. Rank and label count are printed, not drawn.Surfer SEO was named alongside these two in ten of the twelve direct answers. Surfer SEO vs SE Ranking · Surfer SEO vs Frase · Semrush vs SE Ranking

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the SEO and content optimization platforms page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
SE RankingFirst choices, of twelve modelsFrase
Direct00
Paraphrase00
Comparative00
Budget-constrained321 against SE Ranking
Scale-constrained00
Negative011 against SE Ranking · 3 against Frase
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Across every category in the September 2026 Edition, SE Ranking and Frase were named in the same answer forty-nine times, of the 100 answers naming SE Ranking and the 113 naming Frase. In those answers Frase took the first choice ten times and SE Ranking four.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where SE Ranking and Frase stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
SE Ranking Frase first choice named as an alternative argued againstblank: not namedEach cell is one answer, SE Ranking on the left and Frase on the right.

The direct prompt

The plain question, one answer per model, grouped by where SE Ranking and Frase stood in it.

Neither was the first choice, one was named

3 of 12 modelsThe answer put something else first and named one of the two as an alternative.
Gemini 3.5 FlashSemrush, Surfer SEO alternatives: Ahrefs, Clearscope, SE Ranking
Grok 4.1 FastSurfer SEO alternatives: Ahrefs, Clearscope, Frase, MarketMuse, Semrush
Qwen 3.7 FlashAhrefs, Semrush alternatives: Clearscope, HubSpot, SE Ranking, Screaming Frog, Sitebulb, Surfer SEO

Neither was named

9 of 12 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5Sight AI alternatives: Intero Digital, Stratabeat, Ubersuggest, Virayo, Writesonic
GPT-5.4 miniSemrush alternatives: Ahrefs, Clearscope, Conductor
Perplexity SonarSemrush alternatives: Ahrefs, Clearscope, Surfer SEO
Mistral SmallHubSpot Content Hub, HubSpot Marketing Hub alternatives: Clearscope, MarketMuse, Semrush, Surfer SEO
DeepSeek V4 FlashSemrush alternatives: Ahrefs, Clearscope, MarketMuse, Surfer SEO
Llama 4 MaverickKeygrip alternatives: Ahrefs, Clearscope, Screaming Frog, Semrush, Surfer SEO
Kimi K2Semrush alternatives: Ahrefs, Clearscope, MarketMuse, Screaming Frog, Surfer SEO
GLM 4.7 FlashXSemrush alternatives: Ahrefs, Clearscope, NeuronWriter, Surfer SEO
MiniMax M2.5Surfer SEO alternatives: Ahrefs, MarketMuse

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Frase leads by two points.
Frase15%#3 of 13
SE Ranking13%#4 of 13
The full small business standing →
Mid-marketThe figures above
The order flips: SE Ranking leads at mid-market.
SE Ranking6%#5 of 16
Frase4%#7 of 16
The full mid-market standing →
Enterprise
Level: the same share of first choices.
SE Ranking0%#– of 13
Frase0%#12 of 13
The full enterprise standing →

What the models said about SE Ranking

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.

“SE Ranking is solid for agencies and cost-conscious teams, but may fall short for enterprises needing deeper backlink analysis or more advanced SEM integration” Perplexity Sonar · negative prompt · soft negative
“SE Ranking jumped significantly (now ~$103+/mo)” Qwen 3.7 Flash · budget prompt · soft negative
“The best SEO and content optimization platform for a company with a limited budget is SE Ranking, which costs $55/month” Llama 4 Maverick · budget prompt · first choice
“or SE Ranking ($44/month) if you want a complete SEO platform including content optimization features” Mistral Small · budget prompt · first choice

What the models said about Frase

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of six in this category shown.

“Frase - Low-cost option with user reports of inaccurate recommendations” Mistral Small · negative prompt · hard negative
“Criticized as "dead" in 2026—doesn't account for LLMs” GLM 4.7 FlashX · negative prompt · hard negative
“excellent tools when used correctly, but they are highly dangerous when misused” Gemini 3.5 Flash · negative prompt · soft negative
“Frase gives you content briefs and optimization at a fraction of the cost... it offers the most functionality per dollar” Claude Haiku 4.5 · budget prompt · first choice
“Frase is the best starting point for most small companies” GPT-5.4 mini · budget prompt · first choice
“Budget-conscious | Frase | $15/month” Kimi K2 · negative prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.