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Index Marketing SEO › SE Ranking vs Ahrefs
SEO and content optimization platforms · September 2026 Edition

SE Ranking vs Ahrefs

Zero of twelve models named SE Ranking first on the direct prompt; one named Ahrefs. SE Ranking was named by eleven of the twelve models and Ahrefs by twelve and SE Ranking carries 24 labels and Ahrefs 51, so the shares are not directly comparable.

SE Ranking

accepted challenger

United States, founded 2012. Named in three categories this edition.

Ahrefs

accepted challenger

Singapore, Singapore, founded 2010. Named in four categories this edition.

First-choice share6%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate8%14%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#5#6A position in a field of 16; printed, not drawn.
Labels2451A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, SE Ranking reading right to left. Rank and label count are printed, not drawn.Surfer SEO was named alongside these two in ten of the twelve direct answers. Surfer SEO vs SE Ranking · Surfer SEO vs Ahrefs · Semrush vs SE Ranking

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the SEO and content optimization platforms page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
SE RankingFirst choices, of twelve modelsAhrefs
Direct01
Paraphrase01
Comparative06
Budget-constrained301 against SE Ranking · 3 against Ahrefs
Scale-constrained002 against Ahrefs
Negative021 against SE Ranking · 2 against Ahrefs
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Across every category in the September 2026 Edition, SE Ranking and Ahrefs were named in the same answer forty-eight times, of the 100 answers naming SE Ranking and the 137 naming Ahrefs. In those answers Ahrefs took the first choice five times and SE Ranking eleven.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where SE Ranking and Ahrefs stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
SE Ranking Ahrefs first choice named as an alternative argued againstblank: not namedEach cell is one answer, SE Ranking on the left and Ahrefs on the right.

The direct prompt

The plain question, one answer per model, grouped by where SE Ranking and Ahrefs stood in it.

Ahrefs first, SE Ranking an alternative

1 of 12 modelsSE Ranking was named in the answer but not as the choice, or not at all.
Qwen 3.7 FlashAhrefs, Semrush alternatives: Clearscope, HubSpot, SE Ranking, Screaming Frog, Sitebulb, Surfer SEO

Neither was the first choice, one was named

9 of 12 modelsThe answer put something else first and named one of the two as an alternative.
GPT-5.4 miniSemrush alternatives: Ahrefs, Clearscope, Conductor
Gemini 3.5 FlashSemrush, Surfer SEO alternatives: Ahrefs, Clearscope, SE Ranking
Perplexity SonarSemrush alternatives: Ahrefs, Clearscope, Surfer SEO
Grok 4.1 FastSurfer SEO alternatives: Ahrefs, Clearscope, Frase, MarketMuse, Semrush
DeepSeek V4 FlashSemrush alternatives: Ahrefs, Clearscope, MarketMuse, Surfer SEO
Llama 4 MaverickKeygrip alternatives: Ahrefs, Clearscope, Screaming Frog, Semrush, Surfer SEO
Kimi K2Semrush alternatives: Ahrefs, Clearscope, MarketMuse, Screaming Frog, Surfer SEO
GLM 4.7 FlashXSemrush alternatives: Ahrefs, Clearscope, NeuronWriter, Surfer SEO
MiniMax M2.5Surfer SEO alternatives: Ahrefs, MarketMuse

Neither was named

2 of 12 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5Sight AI alternatives: Intero Digital, Stratabeat, Ubersuggest, Virayo, Writesonic
Mistral SmallHubSpot Content Hub, HubSpot Marketing Hub alternatives: Clearscope, MarketMuse, Semrush, Surfer SEO

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
SE Ranking leads by eight points.
SE Ranking13%#4 of 13
Ahrefs6%#6 of 13
The full small business standing →
Mid-marketThe figures above
SE Ranking leads by two points.
SE Ranking6%#5 of 16
Ahrefs4%#6 of 16
The full mid-market standing →
Enterprise
Level: the same share of first choices.
SE Ranking0%#– of 13
Ahrefs0%#10 of 13
The full enterprise standing →

What the models said about SE Ranking

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.

“SE Ranking is solid for agencies and cost-conscious teams, but may fall short for enterprises needing deeper backlink analysis or more advanced SEM integration” Perplexity Sonar · negative prompt · soft negative
“SE Ranking jumped significantly (now ~$103+/mo)” Qwen 3.7 Flash · budget prompt · soft negative
“The best SEO and content optimization platform for a company with a limited budget is SE Ranking, which costs $55/month” Llama 4 Maverick · budget prompt · first choice
“or SE Ranking ($44/month) if you want a complete SEO platform including content optimization features” Mistral Small · budget prompt · first choice

What the models said about Ahrefs

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“Avoid: Enterprise tools (Ahrefs/Semrush $99–$139); overkill for small budgets.” Grok 4.1 Fast · budget prompt · hard negative
“Tools to Skip on a Budget - Ahrefs ($108+/mo)” DeepSeek V4 Flash · budget prompt · hard negative
“The price increase in 2024 changed the value calculation, with the Lite plan jumping from $99 to $129 per month” Claude Haiku 4.5 · negative prompt · soft negative
“Choose Ahrefs or Semrush if you need a baseline tool for overall website health, backlink tracking, and competitor espionage.” Gemini 3.5 Flash · comparative prompt · first choice
“Go with Semrush (for the extra marketing tools) or Ahrefs (if you care primarily about backlinks)” Qwen 3.7 Flash · comparative prompt · first choice
“The best SEO content optimization tool for a mid-sized B2B company would be Ahrefs or SEMrush” Llama 4 Maverick · paraphrase prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.