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SEO and content optimization platforms · October 2026 Edition

SE Ranking vs Ahrefs

Zero of fourteen models named SE Ranking first on the direct prompt; one named Ahrefs. Both were named by all fourteen models and SE Ranking carries 24 labels and Ahrefs 42, so the shares are not directly comparable.

SE Ranking

accepted challenger

United States, founded 2012. Named in five categories this edition.

Ahrefs

accepted challenger

Singapore, Singapore, founded 2010. Named in seven categories this edition.

First-choice share10%3%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate4%17%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#4#7A position in a field of 12; printed, not drawn.
Labels2442A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, SE Ranking reading right to left. Rank and label count are printed, not drawn.Semrush was named alongside these two in twelve of the fourteen direct answers. Semrush vs SE Ranking · Semrush vs Ahrefs · Surfer SEO vs SE Ranking

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the SEO and content optimization platforms page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
SE RankingFirst choices, of fourteen modelsAhrefs
Direct01
Paraphrase00
Comparative07
Budget-constrained601 against SE Ranking · 3 against Ahrefs
Scale-constrained01
Negative024 against Ahrefs
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, SE Ranking and Ahrefs were named in the same answer forty times, of the 102 answers naming SE Ranking and the 205 naming Ahrefs. In those answers Ahrefs took the first choice three times and SE Ranking fourteen.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where SE Ranking and Ahrefs stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
SE Ranking Ahrefs first choice named as an alternative argued againstblank: not namedEach cell is one answer, SE Ranking on the left and Ahrefs on the right.

The direct prompt

The plain question, one answer per model, grouped by where SE Ranking and Ahrefs stood in it.

Ahrefs first, SE Ranking not the choice

1 of 14 modelsSE Ranking was named in the answer but not as the choice, or not at all.
Mistral SmallAhrefs, Semrush alternatives: Clearscope, Google Keyword Planner, Google Search Console, HubSpot Marketing Hub, Screaming Frog SEO Spider, Surfer SEO

Neither was the first choice, one was named

6 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5Semrush alternatives: Ahrefs, Moz, Surfer SEO, Writesonic
Gemini 3.5 FlashClearscope, Semrush alternatives: Ahrefs, MarketMuse, Surfer SEO
Grok 4.20Semrush alternatives: Ahrefs, Clearscope, MarketMuse, SE Ranking, Surfer SEO
DeepSeek V4 FlashSemrush alternatives: Ahrefs, Clearscope, SE Ranking, Surfer SEO
GLM 4.7 FlashXSemrush alternatives: Ahrefs, Clearscope, Surfer SEO
MiniMax M2.5Semrush alternatives: Conductor, SE Ranking, Sight AI

Neither was named

7 of 14 modelsThe answer made no first choice from these two in this category.
GPT-5.4 miniConductor alternatives: Clearscope, Semrush
Perplexity SonarSemrush alternatives: HubSpot Marketing Hub, MarketMuse, Surfer SEO
Llama 4 MaverickSight AI
Qwen 3.7 FlashSemrush alternatives: Sight AI, Surfer SEO
Kimi K2Clearscope alternatives: Frase, Semrush, Surfer SEO
GPT-6 LunaSemrush alternatives: Conductor
Muse Glimmer 30BSurfer SEO alternatives: Clearscope, MarketMuse

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
SE Ranking leads by fifteen points.
SE Ranking18%#2 of 11
Ahrefs3%#9 of 11
The full small business standing →
Mid-marketThe figures above
SE Ranking leads by seven points.
SE Ranking10%#4 of 12
Ahrefs3%#7 of 12
The full mid-market standing →
Enterprise
Level: the same share of first choices.
SE Ranking0%#– of 11
Ahrefs0%#8 of 11
The full enterprise standing →

What the models said about SE Ranking

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.

“those can cost considerably more. For example, SE Ranking’s Core plan is listed at $103.20/month with annual billing” GPT-6 Luna · budget prompt · soft negative
“For an all-in-one budget platform: Ubersuggest ($12–29/mo) or SE Ranking ($44/mo)” DeepSeek V4 Flash · budget prompt · first choice
“Highly recommended for small businesses due to its affordability and comprehensive features” Mistral Small · budget prompt · first choice

What the models said about Ahrefs

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.

“Ahrefs now offers AI content surfaces... they raise quality, originality, and brand-voice risks if teams over-rely on them.” GPT-5.4 mini · negative prompt · soft negative
“is expensive for multiple team members ($40-80 per month each) and lacks native keyword research capabilities” Claude Haiku 4.5 · negative prompt · soft negative
“highly critical of pricing models used by platforms like Ahrefs, where standard tasks...consume "credits"” Gemini 3.5 Flash · negative prompt · soft negative
“Prioritize: Ahrefs, SE Ranking, KWFinder (low complaint records), Frase, Clearscope for content optimization.” Grok 4.20 · negative prompt · first choice
“Unmatched backlink analysis and a highly regarded "Content Explorer"... the most accurate backlink index.” Gemini 3.5 Flash · comparative prompt · first choice
“top picks like SEMrush (all-in-one), Surfer (content focus), Ahrefs (backlinks/research)” Grok 4.20 · scale prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.