GTM AI Index
Index › Marketing › SEO › Enterprise › September 2026 Edition

SEO and content optimization platforms for enterprise buyers

Asked as “SEO and content optimization platform”, and as “SEO content optimization tool”, on behalf of an enterprise B2B company. 41 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing
Conductor
Clear leader
41% of first choices, clear leader.
ShowinginAll 73 categories →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small businessSurfer SEO23%ContestedStanding →Mid-marketSurfer SEO25%ContestedStanding →EnterpriseConductor41%Clear leaderThis page

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Conductor41%13%53endorsed leader
02seoClarity12%12%40accepted challenger
03Semrush12%24%45accepted challenger
04MarketMuse7%9%33accepted challenger
05BrightEdge7%30%50criticized challenger
06Clearscope2%26%34criticized challenger
07Surfer SEO2%35%31criticized challenger
Show the six products at 0%, ordered by negative rate
13Moz0%62%13criticized challenger
12Frase0%50%12criticized challenger
10Ahrefs0%34%29criticized challenger
11Siteimprove0%30%10criticized challenger
08Botify0%16%38accepted challenger
09Lumar0%6%17accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.
Head to head
Surfer SEO vs SemrushSurfer SEO vs UbersuggestSemrush vs Ubersuggest

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
11
12
13
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative60%
Key
01Conductor41%
02seoClarity12%
03Semrush12%
04MarketMuse7%
05BrightEdge7%
06Clearscope2%
07Surfer SEO2%
08Botify0%
09Lumar0%
10Ahrefs0%
11Siteimprove0%
12Frase0%
13Moz0%

02What they warned about

Two of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, Gemini 3.5 Flash, Perplexity Sonar, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Surfer SEO
35%
11 of 31 labels negative · 9 of 12 models · 5 hard negative
“SurferSEO, Frase, and Clearscope — These are better treated as governed content-operation layers rather than complete enterprise SEO systems.” GLM 4.7 FlashX, negative prompt
BrightEdge
30%
15 of 50 labels negative · 9 of 12 models · 3 hard negative
“**BrightEdge** - While enterprise-grade, consistently cited for poor value-for-money and complex UI.” Mistral Small, negative prompt
Clearscope
26%
9 of 34 labels negative · 8 of 12 models · 4 hard negative
“lack site-wide topical mapping at scale, RBAC/permissions, CMS workflows for 200+ person teams, or SOC2/SSO” Grok 4.1 Fast, negative prompt
Semrush
24%
11 of 45 labels negative · 8 of 12 models · 2 hard negative
“What to Avoid for Your Use Case ... Per-seat pricing adds up fast” Kimi K2, budget prompt

03What they cite

Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

22 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 5 of those lists are Google grounding redirects that name no site and are left out of the counts. 204 links across 101 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

conductor.com
vendor site · Conductor11 answers · 15 citations · 3 models
seoclarity.net
vendor site · seoClarity8 answers · 8 citations · 3 models
trysight.ai
7 answers · 13 citations · 2 models
viciousmarketing.net
7 answers · 7 citations · 2 models
gartner.com
vendor site · Gartner6 answers · 7 citations · 3 models
ewrdigital.com
6 answers · 6 citations · 2 models
brightedge.com
vendor site · BrightEdge5 answers · 5 citations · 3 models
konabayev.com
4 answers · 4 citations · 1 model
searchatlas.com
vendor site · Search Atlas4 answers · 4 citations · 1 model
searchenginejournal.com
4 answers · 4 citations · 1 model
searchengineland.com
4 answers · 4 citations · 1 model
onelittleweb.com
3 answers · 4 citations · 2 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

conductor.com/academy/best-enterprise-seo-platforms
9 answers · 3 models
viciousmarketing.net/post/enterprise-seo-platform-comparison
7 answers · 2 models
ewrdigital.com/blog/best-enterprise-seo-tools-platforms-software
6 answers · 2 models
gartner.com/reviews/market/enterprise-seo-platforms
5 answers · 2 models
konabayev.com/blog/enterprise-seo-tools
4 answers · 1 model
seoclarity.net/blog/best-seo-platforms
4 answers · 1 model
brandonleuangpaseuth.com/blog/best-enterprise-seo-tools
3 answers · 1 model
onelittleweb.com/top-tools/best-seo-content-optimization-tools
3 answers · 2 models
piperocket.digital/list/best-enterprise-seo-software
3 answers · 2 models
rankability.com/blog/best-seo-content-optimization-tools
3 answers · 2 models

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best SEO and content optimization platform for an enterprise B2B company?”Paraphrase“Which SEO content optimization tool would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade SEO and content optimization platforms and how do they differ?”Budget-constrained“What is the best SEO and content optimization platform for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating an SEO and content optimization platform. What should we look at?”Negative“Which SEO and content optimization platforms should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5no first choice
Seven alternativesAhrefs, AlliAI, Clearscope, MarketMuse, Sight AI, Surfer SEO, WebFX's MarketingCloudFX
Semrush AI Visibility ToolkitChanged
Three alternativesClearscope, MarketMuse, Surfer SEO
no first choiceseoClarityno first choiceagainst: Semrush
GPT-5.4 miniConductor
Two alternativesBrightEdge, Semrush
ConductorHeld
One alternativeMarketMuse
BrightEdge, Conductor
Five alternativesBotify, Clearscope, MarketMuse, Surfer SEO, seoClarity
Conductor
One alternativeseoClarity
against: BrightEdgeno first choicenothing named
Gemini 3.5 FlashConductor, MarketMuse
Four alternativesBotify, Clearscope, Semrush, seoClarity
against: BrightEdgeConductorChanged
Two alternativesClearscope, MarketMuse
Conductor
Five alternativesBotify, BrightEdge, Clearscope, MarketMuse, seoClarity
seoClarity
One alternativeConductor
against: Ahrefs, Clearscope, Semrush, Surfer SEOno first choiceagainst: Cloudflare Workers, Netpeak Spider, RankMath, Screaming Frog, SearchPilot, Yoast
Perplexity SonarSemrush
Three alternativesBotify, BrightEdge, Conductor
BrightEdge, ConductorChanged
Four alternativesAirOps, MarketMuse, Slate, seoClarity
against: Clearscope, Surfer SEOno first choiceConductor
Three alternativesBotify, Semrush, seoClarity
against: BrightEdgeno first choiceagainst: Ahrefs, BrightEdge, Conductor, Moz, RankIQ, Screaming Frog SEO Spider, Semrush, group-buy SEO tools
Grok 4.1 FastConductor
Two alternativesSemrush, seoClarity
against: BrightEdgeConductorHeld
Two alternativesSemrush, seoClarity
BrightEdge
Six alternativesAhrefs, Botify, Conductor, Semrush, Surfer SEO, seoClarity
against: MozConductor
Two alternativesBrightEdge, seoClarity
against: Ahrefs, Clearscope, MarketMuse, Semrush, Surfer SEOno first choiceagainst: Ahrefs, BrightEdge, Clearscope, Frase, Mangools, MarketMuse, Moz, SE Ranking, Screaming Frog, Semrush, Surfer SEO, seoClarity
Mistral SmallConductor
Five alternativesBrightEdge, Clearscope, Frase, MarketMuse, Semrush
HubSpot Content Hub, HubSpot Marketing HubChanged
Four alternativesBrightEdge, Clearscope, Conductor, MarketMuse
BrightEdge, Conductor
Four alternativesAhrefs, Botify, Semrush, seoClarity
seoClarity
Two alternativesBrightEdge, Conductor
against: Clearscope, Surfer SEOxSeek Scale
Four alternativesAhrefs, BrightEdge, Conductor, Semrush
against: Ahrefs, BrightEdge, Conductor, Moz, Searchmetrics, Sistrix, Siteimprove
DeepSeek V4 FlashConductor
Two alternativesBrightEdge, MarketMuse
against: Ahrefs, SemrushSemrushChanged
Three alternativesBrightEdge, Conductor, MarketMuse
no first choice
Ten alternativesAcrolinx, Ahrefs, Botify, BrightEdge, Clearscope, Conductor, MarketMuse, Semrush, Surfer SEO, seoClarity
against: Grammarly, MozConductor
One alternativeSemrush
against: Ahrefs, Botify, BrightEdge, seoClarityno first choiceagainst: Botify, Frase, Surfer SEOagainst: BlackHatWorld services, BrightEdge, Clearscope, Conductor, Fiverr backlink gigs, Frase, GSA Search Engine Ranker, LinksManagement, Moz, SAPE, Semrush, Surfer SEO, The Hoth, XRumer
Llama 4 Maverickno first choiceHubSpot Marketing HubChanged
Five alternativesClearscope, Frase, MarketMuse, NeuronWriter, Surfer SEO
no first choiceBrightEdge
Four alternativesBotify, Conductor, Moz, seoClarity
no first choiceagainst: Bluefish AI, Cairrot, seoClarity
Qwen 3.7 FlashBrightEdge
Three alternativesConductor, Lumar, MarketMuse
BrightEdge Data Science Platform, SemrushChanged
Three alternativesClearscope, MarketMuse, Surfer SEO
no first choiceseoClarity
Three alternativesBotify, BrightEdge, Semrush
no first choiceagainst: Adobe Experience Manager - AEM, Clearscope, DeepCrawl, Frase, GoDaddy, MarketMuse, Moz, Screaming Frog, Squarespace, Surfer SEO, Ubersuggest, Wix
Kimi K2Conductor
Four alternativesClearscope, MarketMuse, Semrush, Surfer SEO
against: BrightEdgeMarketMuseChanged
Five alternativesBrightEdge, Clearscope, Conductor, Sight AI, Surfer SEO
Conductor
Five alternativesAhrefs, Botify, BrightEdge, Semrush, seoClarity
seoClarity
One alternativeClearscope
against: Ahrefs, Botify, BrightEdge, Conductor, Lumar, Semrush, Surfer SEOConductor
Two alternativesClearscope, seoClarity
against: BrightEdgeagainst: Ahrefs, Botify, BrightEdge, Conductor, Moz, Semrush, Sistrix, Siteimprove, seoClarity
GLM 4.7 FlashXSemrush
Four alternativesAhrefs, BrightEdge, Clearscope, MarketMuse
Surfer SEOChanged
Four alternativesAhrefs, Botify, Conductor, Semrush
no first choice
Eight alternativesAhrefs, Botify, BrightEdge, Conductor Searchlight, Lumar, Semrush, Siteimprove, seoClarity
Conductor
Two alternativesAccuRanker, seoClarity
no first choiceagainst: Ahrefs, Botify, BrightEdge, Clearscope, Conductor, Frase, Moz Pro/Moz Enterprise, Screaming Frog, Semrush, Siteimprove, Surfer SEO, seoClarity
MiniMax M2.5Conductor, Semrush
Three alternativesAhrefs, MarketMuse, seoClarity
MarketMuseChanged
Two alternativesSemrush Writing Assistant, Surfer SEO
no first choiceClearscope
Two alternativesSemrush, seoClarity
against: Botify, BrightEdge, Conductorno first choiceagainst: Semrushagainst: Clearscope, Frase, Surfer SEO
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 00:27yes77 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:29yes45 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-15 03:23yes2122 s
Direct recommendationPerplexity Sonarsonar2026-09-14 23:38yes206 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 01:04yes010 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-15 01:31yes012 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 01:53yes019 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:32yes02 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:50yes041 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-15 01:27yes036 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:26yes0134 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:33yes016 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:52yes78 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 00:28yes24 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:59yes2225 s
ParaphrasePerplexity Sonarsonar2026-09-14 23:34yes205 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-14 23:02yes07 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-15 04:03yes05 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 00:57yes050 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:46yes01 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:20no045 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:15yes025 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:11yes053 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:49yes011 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:38yes810 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:39yes610 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-14 22:52yes1660 s
ComparativePerplexity Sonarsonar2026-09-15 04:35yes2010 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 04:19yes08 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 04:04yes012 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-14 23:49yes058 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:22yes02 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:38yes042 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:22yes057 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:15yes036 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:49yes011 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:00yes148 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 02:35yes46 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:16yes1823 s
Budget constrainedPerplexity Sonarsonar2026-09-14 23:39yes209 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 00:47yes08 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 03:28yes010 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 02:43yes054 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 00:24yes02 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:05yes043 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 01:17yes082 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 03:04yes027 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 05:07yes043 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:41no06 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:22yes27 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 03:24no018 s
Scale constrainedPerplexity Sonarsonar2026-09-15 01:16yes2011 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-14 23:32yes013 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-14 22:55yes08 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 02:22yes026 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:16yes03 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:04no050 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:29yes058 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:21yes027 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:55yes013 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:49yes2715 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:29yes38 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:07yes1532 s
Negative framingPerplexity Sonarsonar2026-09-14 23:52yes205 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 00:53yes010 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-15 02:03yes015 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 04:53yes056 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:45yes03 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:23no035 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:53yes039 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:09yes029 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:25yes029 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings
None. Every name in this category resolved on its own.
Unresolved, counted raw
AccuRanker
Acrolinx
Adobe Experience Manager - AEM
AlliAI
BlackHatWorld services
Bluefish AI
BrightEdge Data Science Platform
Cloudflare Workers
Conductor Searchlight
Fiverr backlink gigs
LinksManagement
Moz Pro/Moz Enterprise
Netpeak Spider
RankIQ
SAPE (Sape.ru)
SearchPilot
The Hoth
WebFX's MarketingCloudFX
group-buy SEO tools
Discontinued, still offered
No shut-down product was recommended here.

Also in marketing

The other categories of this function, with the leader in each.
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