Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 13 → 17 of 80
5 categories · RankedMoz
60Judge labels
0First choices
19Negative labels
11 / 14Models named it
5Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
0% in SEO for mid-market buyers
Rank 17 of 78 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 17% of its 12 labels there were negative.
What the models named instead of Moz →By buyer segmentRead the same way at every buyer size.
Small business18 of 84
0%13 labels
accepted challenger
Mid-market17 of 78
0%12 labels
accepted challenger
Enterprise59 of 59
0%14 labels
criticized challenger
In seo · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Moz for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| SEO and content optimization platforms | Marketing | 0% | 17 of 78 | 17% | 12 | accepted challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Competitive intelligence tools | Marketing | 0% | 80 of 86 | 50% | 2 | under 10 labels · led by Kompyte at 38% | |
| Channel partner and local marketing | Partner and channel | 0% | 93 of 124 | 0% | 1 | under 10 labels · led by Channelscaler at 10% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Content marketing platforms | Marketing | 0% | 98 of 135 | 0% | 1 | under 10 labels · led by HubSpot Content Hub at 33% | newNew since September 2026: not ranked then, 0% now. |
| Ecommerce marketing | Marketing | 0% | 72 of 115 | 0% | 1 | under 10 labels · led by HubSpot Marketing Hub at 38% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, Moz held within the floor in all five categories: no change cleared 11 points.
Best category · SEO · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 23 → 17 of 71
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 73 → 58 of 58
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| SEO | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 23 → 17 of 78 |
| Competitive intel | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 80 of 86, unchanged |
| Channel marketing | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 74 → 93 of 124 |
| Content marketing | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 98 of 135, unchanged |
| Ecommerce marketing | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 72 of 115, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Moz across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Moz across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.1 Fast | 0 | 1 | 0 | 1 | 2 |
| Mistral Small | 0 | 0 | 2 | 0 | 2 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 1 | 1 | 0 | 2 |
| Kimi K2 | 0 | 0 | 2 | 0 | 2 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 1 | 2 |
| MiniMax M2.5 | 0 | 1 | 1 | 1 | 3 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 1 | 0 | 0 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct7 labelsNone
Paraphrase3 labelsNone
Comparative16 labelsNone
Budget-constrained4 labelsNone
Scale-constrained9 labelsNone
Negative21 labelsNone
First choiceAlternativeMentionNegative60 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“"Moz is the most beginner-friendly with the best community support and educational resources."” Muse Glimmer 30B · SEO · comparative prompt · alternative
“Moz Pro is best for mid-market SaaS teams wanting simplicity over feature bloat” Claude Haiku 4.5 · SEO · direct prompt · alternative
“Ideal if you need a bit more power than the cheapest options” MiniMax M2.5 · SEO · budget prompt · alternative
“User-friendly for beginners; Domain Authority metric.” Grok 4.1 Fast · SEO · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Complaints: Refusal of fair refunds, unauthorized charges for bigger packages, unreliable service” GLM 4.7 FlashX · SEO · negative prompt · soft negative
“Avoid patterns: Stacking overlapping tools (e.g., SEMrush + Ahrefs + Moz = wasted budget).” Grok 4.1 Fast · Competitive intel · negative prompt · soft negative
“Limitation: You'll outgrow it as needs expand” MiniMax M2.5 · SEO · comparative prompt · soft negative
Named alongside
The products named in the same answers as Moz, over the 60 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Moz was named but was not.ShowHide
Named alongside
The products named in the same answers as Moz, over the 60 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Moz was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Moz. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 47 of the 60 answers that named Moz and are not a share of its labels.
Domains cited
blog.hubspot.com24
conductor.com14
trysight.ai14
siteimprove.com11
zapier.com11
airops.com10
g2.com10
rankability.com9
onelittleweb.com8
slatehq.com8
119 of the 119 domain citations in answers naming Moz came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
moz.com is not in Google's top ten for any of the category's searches. In the answers, Moz takes 0% of first choices and Semrush takes 21%.ShowHide
Search and answers
moz.com is not in Google's top ten for any of the category's searches. In the answers, Moz takes 0% of first choices and Semrush takes 21%.
ShowHideIn search
Google, US estimatesPosition for “seo and content optimization platform”
–
not in the top ten
Position for “best seo and content optimization platform”
–
not in the top ten
- Searches for its name, Google
- 9,900 a month (“moz”)
- AI search demand for its name, est.
- 1,605 a month
- Organic visits to its site
- about 367,619 a month
- Searches its site ranks for
- 23,375 · 2,593 in the top three
- Sites linking to it
- 119,414
- Paid Google search
- 3 searches its ads show for, about 8 clicks and $193 a month (estimate)
In answers
This editionShare of first choices
0%
rank 17 of 78 in SEO
Segment leader
21%
Semrush
- First choices
- 0 across its categories
- Named in
- 60 answers
- Its own site cited
- in 47 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on moz.com
10,022
subdomains included
Content
4,331
counted in the table below
Documentation
286
Product · Integration
25 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 3,766 | 10 | 2026-09-25 | SEO, Mobile apps | |
| Glossary or explainer | 240 | 1 | 2026-08-26 | SEO, Tag management | |
| Case study | 89 | 0 | 2019-08-08 | SEO | |
| Webinar or virtual event | 66 | 3 | 2026-09-22 | SEO | |
| Report or ebook | 53 | 0 | 2019-06-17 | SEO, Ecommerce marketing | |
| Comparison | 53 | 0 | 2019-09-03 | SEO | |
| Template or tool | 31 | 0 | 2021-10-20 | SEO | |
| News or press | 16 | 0 | 2024-06-03 | SEO | |
| Conference or event | 11 | 1 | 2026-09-18 | SEO | |
| Podcast or video | 6 | 0 | 2019-05-22 | SEO |
Most recent
- 2026-09-25Wtf is nl web whiteboard friday blog
- 2026-09-22Networking as an introvert blog
- 2026-09-22Ai workflows for content tasks webinar or virtual event
- 2026-09-18Seo conference preparation conference or event
- 2026-09-16Convince boss to send you to mozcon blog
- 2026-09-15Get your website ready for ai agents blog
Events in person
Upcoming
- November 13, 2026MozCon LondonConvene 22 Bishopsgate, London · hosts
As the event pages on moz.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page moz.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Moz
What the judge wrote, as written, with how often. The vendor table decides that these count as Moz; a claim can dispute any of them.
Moz Pro 8Moz Pro Standard 1Moz Pro Starter 1
Follow Moz
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Moz.ShowHide
The company
Moz.
ShowHideOn record
Wikidata- Website
- moz.com
- Headquarters
- Seattle, United States
- Founded
- 2004
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- SEO Software for Smarter Marketing
- For
- Looking to build an SEO or inbound marketing tool? To add link metrics to your site? Or access internal intelligence to make smarter decisions?
- Price stated
- flexible pricing moz.com
- Starting price
- 20 moz.com/products/api
- Free plan or trial
- free trial moz.com
- Customers named
- Go Fish DigitalChesapeake Regional HealthcareIntellitonicHumZillowContent HarmonyOdys GlobaliPullRank
- Not stated on the pages read
- Integrations, certifications, hosting
What Moz's own pages state, read September 28, 2026: moz.com, moz.com/products/api, moz.com/beginners-guide-to-link-building/case-studies. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Moz's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Moz, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Moz by email, built from the raw record of the edition. It shows:
- where Moz is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Moz, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.