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SEO and content optimization platforms · October 2026 Edition

Ubersuggest vs Frase

Zero of fourteen models named Ubersuggest first on the direct prompt; zero named Frase. Ubersuggest was named by seven of the fourteen models and Frase by twelve and Ubersuggest carries 10 labels and Frase 32, so the shares are not directly comparable.

Ubersuggest

criticized challenger

By Neil Patel. Named in four categories this edition.

Frase

accepted challenger

Named in three categories this edition.

First-choice share7%3%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate30%12%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#6#8A position in a field of 12; printed, not drawn.
Labels1032A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Ubersuggest reading right to left. Rank and label count are printed, not drawn.Semrush was named alongside these two in twelve of the fourteen direct answers. Semrush vs Ubersuggest · Semrush vs Frase · Surfer SEO vs Ubersuggest

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the SEO and content optimization platforms page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
UbersuggestFirst choices, of fourteen modelsFrase
Direct00
Paraphrase00
Comparative01
Budget-constrained42
Scale-constrained00
Negative003 against Ubersuggest · 4 against Frase
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, Ubersuggest and Frase were named in the same answer twenty-two times, of the 54 answers naming Ubersuggest and the 96 naming Frase. In those answers Frase took the first choice four times and Ubersuggest five.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Ubersuggest and Frase stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Ubersuggest Frase first choice named as an alternative argued againstblank: not namedEach cell is one answer, Ubersuggest on the left and Frase on the right.

The direct prompt

The plain question, one answer per model, grouped by where Ubersuggest and Frase stood in it.

Neither was the first choice, one was named

1 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Kimi K2Clearscope alternatives: Frase, Semrush, Surfer SEO

Neither was named

13 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5Semrush alternatives: Ahrefs, Moz, Surfer SEO, Writesonic
GPT-5.4 miniConductor alternatives: Clearscope, Semrush
Gemini 3.5 FlashClearscope, Semrush alternatives: Ahrefs, MarketMuse, Surfer SEO
Perplexity SonarSemrush alternatives: HubSpot Marketing Hub, MarketMuse, Surfer SEO
Grok 4.20Semrush alternatives: Ahrefs, Clearscope, MarketMuse, SE Ranking, Surfer SEO
Mistral SmallAhrefs, Semrush alternatives: Clearscope, Google Keyword Planner, Google Search Console, HubSpot Marketing Hub, Screaming Frog SEO Spider, Surfer SEO
DeepSeek V4 FlashSemrush alternatives: Ahrefs, Clearscope, SE Ranking, Surfer SEO
Llama 4 MaverickSight AI
Qwen 3.7 FlashSemrush alternatives: Sight AI, Surfer SEO
GLM 4.7 FlashXSemrush alternatives: Ahrefs, Clearscope, Surfer SEO
MiniMax M2.5Semrush alternatives: Conductor, SE Ranking, Sight AI
GPT-6 LunaSemrush alternatives: Conductor
Muse Glimmer 30BSurfer SEO alternatives: Clearscope, MarketMuse

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Ubersuggest leads by two points.
Ubersuggest11%#4 of 11
Frase9%#5 of 11
The full small business standing →
Mid-marketThe figures above
Ubersuggest leads by three points.
Ubersuggest7%#6 of 12
Frase3%#8 of 12
The full mid-market standing →
Enterprise
Level: the same share of first choices.
Ubersuggest0%#– of 11
Frase0%#– of 11
The full enterprise standing →

What the models said about Ubersuggest

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of six in this category shown.

“listed by one reviewer among tools they do not recommend” Perplexity Sonar · negative prompt · hard negative
“Budget tool with persistent accuracy/quality gripes; fine for basics, but don't rely on it solo.” Grok 4.20 · negative prompt · soft negative
“Ubersuggest's data accuracy ... lags behind premium tools like Ahrefs and Semrush by 20–40%” DeepSeek V4 Flash · negative prompt · soft negative
“Ubersuggest – Best Overall Budget Choice ... Why It Wins: Lowest starting price in the category” GLM 4.7 FlashX · budget prompt · first choice
“I'd suggest starting with Ubersuggest ($20/month) or Ranktracker (free tier)” MiniMax M2.5 · budget prompt · first choice
“Ubersuggest — Best Overall Budget Option” DeepSeek V4 Flash · budget prompt · first choice

What the models said about Frase

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“Be especially cautious with: Frase.io due to billing practices and lifetime deal issues” Kimi K2 · negative prompt · hard negative
“Content Optimization Suites (Frase, Surfer, Clearscope) ... They lack context.” Qwen 3.7 Flash · negative prompt · soft negative
“Examples: Surfer SEO, Frase, Clearscope (when relied on too heavily)” Gemini 3.5 Flash · negative prompt · soft negative
“"The best SEO content platform for a team that wants research, writing, publishing, and AI-search optimization in one connected loop is Frase"” Muse Glimmer 30B · comparative prompt · first choice
“The most affordable tool that combines research, brief generation, AI writing, and optimization... Frase and NeuronWriter offer the best value” Claude Haiku 4.5 · budget prompt · first choice
“or Frase Solo ~$15-39/mo if you want brief creation + AI-assisted drafting in one place” Muse Glimmer 30B · budget prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.