Index › Marketing › September 2026 Edition

Influencer platforms

Asked as “influencer marketing platform”, and as “creator and influencer management tool”, on behalf of a mid-market B2B company. 49 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.

Standing

Favikon

Contested

27% of first choices, contested.

ShowinginAll 73 categories →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

Small business

Favikon31%ContestedStanding →Mid-market

Favikon27%ContestedThis page Enterprise

CreatorIQ53%Clear leaderStanding →

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a mid-market B2B company. Ordered by share.

ProductFirst-choice shareNegative rateLabelsQuadrant

Favikon0%23accepted challenger

Afluencer16%19accepted challenger

GRIN39%38criticized challenger

CreatorIQ41%37criticized challenger

Aspire29%31criticized challenger

Modash8%36accepted challenger

Influencity0%14accepted challenger

Traackr23%22accepted challenger

impact.com0%12accepted challenger

Upfluence31%32criticized challenger

Collabstr18%11accepted challenger

Show the three products at 0%, ordered by negative rate

HypeAuditor12%24accepted challenger

Shopify Collabs0%13accepted challenger

Heepsy0%12accepted challenger

Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.

Head to head

Favikon vs Afluencer Favikon vs GRIN Afluencer vs GRIN

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default

Negative label rate →

Accepted challengerEndorsed leader

0%First-choice share → · lines at 30% share and 25% negative40%

Key

Favikon27%

Afluencer12%

GRIN10%

CreatorIQ8%

Aspire6%

Modash4%

Influencity2%

Traackr2%

impact.com2%

Upfluence2%

Collabstr2%

HypeAuditor0%

Shopify Collabs0%

Heepsy0%

02What they warned about

Four of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, Perplexity Sonar, Grok 4.1 Fast, Mistral Small, Llama 4 Maverick, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.

GRIN

39%

15 of 38 labels negative · 8 of 12 models · 8 hard negative

“Do not sign an expensive annual contract with a legacy B2C influencer platform (like GRIN or CreatorIQ).” Gemini 3.5 Flash, direct prompt

CreatorIQ

41%

15 of 37 labels negative · 8 of 12 models · 6 hard negative

“What to avoid: Most mainstream tools like **CreatorIQ**, **GRIN**, and **Upfluence** are primarily designed for B2C/e-commerce” MiniMax M2.5, paraphrase prompt

Upfluence

31%

10 of 32 labels negative · 7 of 12 models · 7 hard negative

“What to avoid: ... **Upfluence** ... too expensive or not optimized for B2B LinkedIn-focused campaigns” MiniMax M2.5, paraphrase prompt

Aspire

29%

9 of 31 labels negative · 5 of 12 models · 4 hard negative

“Platforms to AVOID on a Limited Budget - **Aspire, Upfluence, CreatorIQ** \u2014 typically $2,000+ per month” DeepSeek V4 Flash, budget prompt

03What they cite

Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

22 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 181 links across 84 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

influee.co

vendor site · Influee7 answers · 7 citations · 2 models

influencermarketinghub.com

6 answers · 14 citations · 3 models

influenceflow.io

vendor site · InfluenceFlow5 answers · 10 citations · 2 models

guideflow.com

vendor site · Guideflow5 answers · 5 citations · 2 models

learn.g2.com

5 answers · 5 citations · 2 models

archive.com

4 answers · 7 citations · 2 models

creatoriq.com

vendor site · CreatorIQ4 answers · 6 citations · 2 models

aspire.io

vendor site · Aspire4 answers · 5 citations · 2 models

upfluence.com

vendor site · Upfluence4 answers · 5 citations · 2 models

skrapp.io

vendor site · Skrapp4 answers · 4 citations · 2 models

sproutsocial.com

vendor site · Sprout Social4 answers · 4 citations · 2 models

g2.com

3 answers · 4 citations · 2 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

influee.co/blog/influencer-marketing-platforms

6 answers · 2 models

guideflow.com/blog/influencer-marketing-platforms

4 answers · 2 models

influencermarketinghub.com/top-influencer-marketing-platforms

4 answers · 2 models

skrapp.io/blog/influencer-marketing-platforms

4 answers · 2 models

archive.com/blog/best-influencer-marketing-platforms-b2b

3 answers · 2 models

favikon.com/blog/best-influencer-marketing-platforms

3 answers · 1 model

g2.com/categories/influencer-marketing-platforms

3 answers · 2 models

kolsquare.com/en/blog/what-are-the-best-platforms-for-influencer-marketing

3 answers · 2 models

learn.g2.com/best-influencer-marketing-software

3 answers · 1 model

sproutsocial.com/insights/influencer-marketing-platforms

3 answers · 2 models

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.

ModelDirect“What is the best influencer marketing platform for a mid-market B2B company?”Paraphrase“Which creator and influencer management tool would you recommend to a mid-sized B2B company?”Comparative“What are the top influencer marketing platforms and how do they differ?”Budget-constrained“What is the best influencer marketing platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating an influencer marketing platform. What should we look at?”Negative“Which influencer marketing platforms should I avoid or be cautious about?”

Claude Haiku 4.5Favikon

Four alternatives

Kolsquare, Modash, Skrapp, Traackr

NaanoChanged

Two alternatives

Favikon, Traackr

against: BuzzStreamno first choiceAfluencer, CreatorHunter, ImpulzeAI

Three alternatives

Influencers.club, PartnerStack, Stack Influence

no first choicenothing named

GPT-5.4 miniCreatorIQ

Three alternatives

Aspire, Upfluence, impact.com

CreatorIQHeld

Two alternatives

GRIN, impact.com

no first choice

Five alternatives

Aspire, CreatorIQ, GRIN, Modash, Upfluence

against: KlearAinfluencer

Three alternatives

Heepsy, Intellifluence, Modash

no first choicenothing named

Gemini 3.5 FlashFavikon

Three alternatives

Limelight, Onalytica, SparkToro

against: AspireIQ, CreatorIQ, GRINFavikonHeld

Three alternatives

Onalytica, SparkToro, Traackr

CreatorIQ

Five alternatives

Aspire, Favikon, GRIN, Modash, Upfluence

Ainfluencer, Collabstr

Three alternatives

Afluencer, Shopify Collabs, Social Cat

against: Aspire, CreatorIQ, GRINCreatorIQ, Traackr

Six alternatives

Aspire, Brandwatch, GRIN, Meltwater, Modash, Upfluence

against: CreatorIQ, GRIN, Upfluence

Perplexity SonarFavikon, Modash

Three alternatives

CreatorIQ, Influencity, Traackr

FavikonChanged

Two alternatives

Influencity, PartnerStack

no first choiceAfluencer

Three alternatives

Heepsy, KALO IQ, Shopify Collabs

no first choiceagainst: Afluencer, Brandwatch, Collabstr, GRIN, HypeAuditor, JoinBrands, Kolsquare, Sprout Social, Upfluence

Grok 4.1 FastFavikon

Three alternatives

Influencity, Modash, Upfluence

against: Aspire, CreatorIQ, GRIN, TraackrGRINChanged

Three alternatives

Favikon, Influencity, Naano

GRIN

Six alternatives

Aspire, CreatorIQ, HypeAuditor, Modash, Traackr, Upfluence

Afluencer, GRIN

One alternative

Shopify Collabs

against: Aspire, Modash, Upfluenceno first choice

Five alternatives

CreatorIQ, GRIN, Modash, Upfluence, impact.com

against: Afluencer, Ainfluencer, Aspire, GRIN, Influence.co, Later Influence, Upfluence

Mistral SmallFavikon

One alternative

Influencity

against: ModashGRINChanged

Four alternatives

Aspire, Kolsquare, Modash, Upfluence

against: Captiv8, Creator.co, CreatorIQCreatorIQ

Eight alternatives

Aspire, Favikon, GRIN, Later Influence, Meltwater, Modash, Sprout Social Influencer Marketing, Upfluence

Afluencer, Ainfluencer

Five alternatives

Collabstr, Elev8or, HypeAuditor, Shopify Collabs, SocialBook

no first choiceagainst: FollowerAudit, IQFluence, Influencer Marketing Hub, Social Blade, The Influencer Marketing Factory

DeepSeek V4 FlashFavikon

Five alternatives

GoByline, Kolsquare, Modash, Onalytica, Traackr

against: Aspire, CreatorIQ, GRIN, UpfluenceFavikonHeld

One alternative

Modash

against: Aspire, CreatorIQ, GRIN, HypeAuditor, Kolsquare, Traackrno first choice

Seven alternatives

Aspire, CreatorIQ, GRIN, Heepsy, HypeAuditor, Modash, Upfluence

Ainfluencer

Three alternatives

Afluencer, Scrumball, Shopify Collabs

against: Aspire, CreatorIQ, GRIN, Influencer Hero, Modash, UpfluenceAspire, GRIN, Upfluence

Four alternatives

CreatorIQ, HypeAuditor, Modash, impact.com

against: Ainfluencer, Collabstr, CreatorIQ, Dreaminfluence, GRIN, Shoutcart, Upfluence

Llama 4 MaverickModash

Two alternatives

Favikon, Skrapp

GRINChanged

Three alternatives

Favikon, Skrapp, Upfluence

CreatorIQ, GRIN, Upfluence

Three alternatives

Collabstr, HypeAuditor, impact.com

no first choiceno first choiceagainst: Afluencer Marketing

Qwen 3.7 FlashFavikon

Two alternatives

GRIN, Modash

against: CreatorIQ, Klear, TraackrFavikonHeld

One alternative

Passionfroot

against: GRIN, Traackr, UpfluenceCreatorIQ

Twelve alternatives

Afluencer, GRIN, Heepsy, HypeAuditor, Influencity, Kolsquare, LTK, Later Influence, Modash, Shopify Collabs, Upfluence, impact.com

InfluenceFlow

Five alternatives

Afluencer, Collabstr, Heepsy, JoinBrands, inBeat

no first choice

Six alternatives

Billo, CreatorIQ, GRIN, Influence.co, Traackr, Upfluence

against: AspireIQagainst: Aspire, Creator.co

Kimi K2impact.com

Three alternatives

Aspire, Modash, Traackr

AspireChanged

Three alternatives

Favikon, Kolsquare, Onalytica

against: CreatorIQ, GRINno first choice

Eight alternatives

Aspire, CreatorIQ, Favikon, GRIN, HypeAuditor, Klear, Modash, Upfluence

Elev8or

Six alternatives

Ainfluencer, Collabstr, HypeAuditor, InfluenceFlow, Shopify Collabs, SocialBook

no first choice

Five alternatives

GRIN, HypeAuditor, Insense, Later Influence, Upfluence

against: AspireIQ, CreatorIQ, Klearagainst: Afluencer, Aspire, Captiv8, CreatorIQ, GRIN, Insense, Klear, Traackr, Upfluence

GLM 4.7 FlashXFavikon, LinkedIn Creator Marketplace

Two alternatives

Meltwater, Traackr

AspireChanged

Two alternatives

HypeAuditor, Traackr

against: #paid, CreatorIQ, GRINCreatorIQ

Seven alternatives

Aspire, GRIN, HypeAuditor, Modash, Traackr, Upfluence, impact.com

Afluencer

Two alternatives

Elev8or, SocialBook

against: HypeAuditorno first choiceagainst: Partipost

MiniMax M2.5Influencity

One alternative

Limelight

FavikonChanged

Three alternatives

Aspire, Naano, Traackr

against: CreatorIQ, GRIN, Upfluenceno first choice

Eight alternatives

Aspire, CreatorIQ, GRIN, Heepsy, HypeAuditor, Modash, Shopify Collabs, Upfluence

Afluencer, Ainfluencer

One alternative

Elev8or

CreatorIQ

Three alternatives

HypeAuditor, Traackr, impact.com

nothing named

Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record

Seventy-two rows: every prompt, every model, every answer.

Prompt	Model	Version string	Time (UTC)	Searched	Sources	Latency
Direct recommendation	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 03:19	yes	7	7 s
Direct recommendation	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 02:32	yes	4	5 s
Direct recommendation	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 04:16	yes	25	24 s
Direct recommendation	Perplexity Sonar	`sonar`	2026-09-14 23:11	yes	20	6 s
Direct recommendation	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 03:55	yes	0	9 s
Direct recommendation	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 01:05	yes	0	6 s
Direct recommendation	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-15 04:13	yes	0	21 s
Direct recommendation	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 00:12	yes	0	2 s
Direct recommendation	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 04:44	yes	0	39 s
Direct recommendation	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-14 23:56	yes	0	18 s
Direct recommendation	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 02:59	yes	0	226 s
Direct recommendation	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 01:12	yes	0	18 s
Paraphrase	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 02:23	yes	6	8 s
Paraphrase	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 01:37	yes	4	3 s
Paraphrase	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 02:21	yes	18	22 s
Paraphrase	Perplexity Sonar	`sonar`	2026-09-15 04:16	yes	20	5 s
Paraphrase	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 00:10	yes	0	11 s
Paraphrase	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 02:57	yes	0	6 s
Paraphrase	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-15 02:13	yes	0	34 s
Paraphrase	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 00:14	yes	0	1 s
Paraphrase	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 04:56	yes	0	76 s
Paraphrase	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 02:04	yes	0	66 s
Paraphrase	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 03:08	yes	0	57 s
Paraphrase	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-14 22:58	yes	0	28 s
Comparative	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 00:47	yes	6	7 s
Comparative	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 01:21	yes	7	8 s
Comparative	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 04:57	yes	16	24 s
Comparative	Perplexity Sonar	`sonar`	2026-09-14 23:35	yes	19	21 s
Comparative	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 03:26	yes	0	6 s
Comparative	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 01:19	yes	0	10 s
Comparative	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-14 23:34	yes	0	32 s
Comparative	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 04:50	yes	0	2 s
Comparative	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 00:11	yes	0	31 s
Comparative	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 02:59	yes	0	51 s
Comparative	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 02:46	yes	0	21 s
Comparative	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 03:13	yes	0	21 s
Budget constrained	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 05:03	yes	7	7 s
Budget constrained	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 02:45	yes	3	5 s
Budget constrained	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 00:41	yes	20	21 s
Budget constrained	Perplexity Sonar	`sonar`	2026-09-15 00:23	yes	20	4 s
Budget constrained	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 04:55	yes	0	8 s
Budget constrained	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 04:06	yes	0	9 s
Budget constrained	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-15 02:28	yes	0	24 s
Budget constrained	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-14 22:54	yes	0	1 s
Budget constrained	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-14 23:56	yes	0	24 s
Budget constrained	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-14 22:53	yes	0	21 s
Budget constrained	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 01:13	yes	0	125 s
Budget constrained	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-14 23:15	yes	0	9 s
Scale constrained	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 04:13	no	0	7 s
Scale constrained	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 02:04	no	0	12 s
Scale constrained	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 02:27	yes	15	24 s
Scale constrained	Perplexity Sonar	`sonar`	2026-09-15 00:08	yes	19	8 s
Scale constrained	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 02:59	yes	0	7 s
Scale constrained	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 04:58	yes	0	11 s
Scale constrained	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-15 00:06	yes	0	36 s
Scale constrained	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 04:38	yes	0	2 s
Scale constrained	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 01:08	yes	0	28 s
Scale constrained	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 01:24	yes	0	84 s
Scale constrained	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 02:56	yes	0	14 s
Scale constrained	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 05:00	yes	0	16 s
Negative framing	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 03:26	yes	15	7 s
Negative framing	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 00:58	yes	4	4 s
Negative framing	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 01:16	yes	12	23 s
Negative framing	Perplexity Sonar	`sonar`	2026-09-15 03:45	yes	20	6 s
Negative framing	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 00:00	yes	0	8 s
Negative framing	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 03:08	yes	0	11 s
Negative framing	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-14 23:44	yes	0	39 s
Negative framing	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 01:22	yes	0	2 s
Negative framing	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 00:09	yes	0	36 s
Negative framing	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 04:37	yes	0	56 s
Negative framing	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 03:08	yes	0	24 s
Negative framing	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 05:04	yes	0	22 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings

None. Every name in this category resolved on its own.

Unresolved, counted raw

Afluencer Marketing

Brandwatch Influencer Marketing Software

CreatorHunter

FollowerAudit

IQ KALO

IQFluence

ImpulzeAI

Influence HQ

Influencer Marketing Hub

Instagram Brand Collabs Manager

Mavrck

Partipost

Promoty

The Influencer Marketing Factory

Viral Nation Secure

impact.com Creator

Discontinued, still offered

No shut-down product was recommended here.

Influencer platforms

By buyer segment

01The standing

Recommended versus criticized

02What they warned about

03What they cite

Sites the answers cite

Pages the answers cite

04How they answered

05The record

Normalization in this category

Also in marketing