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GTM AI Index
Index › Products › Upfluence · October 2026 Edition
2 categories · Ranked

Upfluence

88Judge labels
4First choices
28Negative labels
14 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
5% in Influencer for mid-market buyers
Rank 7 of 72 in the mid-market standingaccepted challenger
1 of 14 models made it the first choice on the direct prompt; 21% of its 34 labels there were negative.
What the models named instead of Upfluence →
By buyer segmentRead the same way at every buyer size.
In influencer · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Upfluence for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Influencer platformsMarketing5%7 of 7221%34accepted challenger▲+4Since September 2026: 2% → 6%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Ecommerce marketingMarketing0%111 of 115100%1under 10 labels · led by HubSpot Marketing Hub at 38%newNew since September 2026: not ranked then, 0% now.

Movement

Since September 2026, Upfluence held within the floor in all two categories: no change cleared 11 points.

Best category · Influencer · by segment

Small business▼−4Since September 2026: 4% → 0%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 4% in September 2026
Inside the floor by 7 pointsRank 7 → 67 of 72
Mid-market▲+4Since September 2026: 2% → 6%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
6%from 2% in September 2026
Inside the floor by 7 pointsRank 11 → 7 of 71
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 15 of 59, unchanged

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Influencer2%6%▲+4Since September 2026: 2% → 6%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 11 → 7 of 72
Ecommerce marketing0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 111 of 115, unchanged

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Upfluence across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.501102
GPT-5.4 mini01001
Gemini 3.5 Flash01023
Perplexity Sonar00101
Grok 4.2012014
Mistral Small00101
DeepSeek V4 Flash00123
Llama 4 Maverick10102
Qwen 3.7 Flash02204
Kimi K212115
GLM 4.7 FlashX02013
MiniMax M2.501102
GPT-6 Luna01001
Muse Glimmer 30B02013

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct12 labels1
Paraphrase10 labels1
Comparative26 labelsNone
Budget-constrained12 labels1
Scale-constrained8 labels1
Negative20 labelsNone
First choiceAlternativeMentionNegative88 labels in all, every segment counted; 4 of the 4 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“The creator and influencer management tool that I would recommend to a mid-sized B2B company is Upfluence.” Llama 4 Maverick · Influencer · paraphrase prompt · first choice
“Start with Modash or Upfluence for self-service discovery and campaign management” Kimi K2 · Influencer · direct prompt · first choice
“prioritize GRIN, Upfluence, CreatorIQ for your size” Grok 4.20 · Influencer · scale prompt · first choice
“Best for: Utilizing user-generated content (UGC) and turning existing customers into affiliates.” Gemini 3.5 Flash · Influencer · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Be very cautious: Upfluence (poor ROI, data quality issues)” DeepSeek V4 Flash · Influencer · negative prompt · hard negative
“a 12-month annual contract "nearly impossible to escape"” Muse Glimmer 30B · Influencer · negative prompt · hard negative
“Predatory billing practices with contract lock-ins” GLM 4.7 FlashX · Ecommerce marketing · negative prompt · hard negative
“such as Grin and Upfluence—are designed for enterprise-level companies... cautionary tales ... about their billing practices” Gemini 3.5 Flash · Influencer · negative prompt · soft negative

Named alongside

The products named in the same answers as Upfluence, over the 88 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Upfluence was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Aspire45 of 880Not among the top eight
Modash34 of 882Not among the top eight
Heepsy14 of 881Not among the top eight
HypeAuditor14 of 880Not among the top eight
Meltwater13 of 880Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Upfluence. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 82 of the 88 answers that named Upfluence and are not a share of its labels.

Domains cited

guideflow.com39
toptal.com37
favikon.com34
influencermarketinghub.com34
archive.com32
g2.com31
modash.io31
dashsocial.com28
upfluence.comYour site28
influee.co25

291 of the 319 domain citations in answers naming Upfluence came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

upfluence.com ranks first on Google for the category's searches. In the answers, Upfluence takes 5% of first choices and Favikon takes 23%.
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In search

Google, US estimates
Position for “influencer marketing platform”
–
not in the top ten
Position for “best influencer marketing platform”
1
Searches for its name, Google
6,600 a month (“upfluence”)
AI search demand for its name, est.
68 a month
Organic visits to its site
about 64,237 a month
Searches its site ranks for
6,103 · 351 in the top three
Sites linking to it
5,666
Paid Google search
2 searches its ads show for, about 150 clicks and $492 a month (estimate)
Ads on GoogleDetailLess
116+ ads · 47 text, 45 image, 24 video · 54 shown in the last 30 days

First shown August 2024, as Upfluence Incorporated, verified. Ads started 2025-10 to 2026-09: 106 in the year, 10 before. 4 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
5%
rank 7 of 72 in influencer
Segment leader
23%
Favikon
First choices
4 across its categories
Named in
88 answers
Its own site cited
in 82 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on upfluence.com
1,598
subdomains included
Content
385
counted in the table below
Documentation
0
Product · Integration
2 · 9
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Glossary or explainer25802024-09-11DAM, Social media
Report or ebook4712026-07-15
Blog3602026-04-17
Comparison2352026-09-15
News or press602023-05-10
Template or tool502025-09-09
Webinar or virtual event402022-03-04
Podcast or video302024-09-30
Case study2undated
Conference or event102024-12-13

Most recent

How it is countedHide how it is counted

Every page upfluence.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Follow Upfluence

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Upfluence is its own company.
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In its own words

Stated by the vendor, not checked
Positioning
the influencer and affiliate marketing platform for ecommerce and DTC brands, powered by Jaice AI. Find, manage, and pay creators in one place.
For
ecommerce and DTC brands
Price stated
Most platforms, use custom plans rather than a single sticker price upfluence.com
Free plan or trial
Yes. We set up your free trial after an initial call, so it’s configured for your use case from day one. In the meantime, you can test our data for free with our free influencer marketing tools. upfluence.com/pricing
Certifications
Influencer Marketing Certification
Customers named
BrandedNocibé GroupMarriottKinguinTiege HanleyThe Atfluence AgencyUniversalROOTS PR
Not stated on the pages read
Starting price, integrations, hosting

What Upfluence's own pages state, read September 28, 2026: upfluence.com, upfluence.com/pricing, upfluence.com/platform/upfluence-mcp, upfluence.com/case-studies, upfluence.com/integrations. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Upfluence's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Upfluence, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Upfluence by email, built from the raw record of the edition. It shows:

  • where Upfluence is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Upfluence, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at upfluence.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.