Index › Marketing › Influencer › Enterprise › September 2026 Edition

Influencer platforms for enterprise buyers

Asked as “influencer marketing platform”, and as “creator and influencer management tool”, on behalf of an enterprise B2B company. 47 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.

Standing

CreatorIQ

Clear leader

53% of first choices, clear leader.

ShowinginAll 73 categories →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

Small business

Favikon31%ContestedStanding →Mid-market

Favikon27%ContestedStanding →Enterprise

CreatorIQ53%Clear leaderThis page

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for an enterprise B2B company. Ordered by share.

ProductFirst-choice shareNegative rateLabelsQuadrant

CreatorIQ10%60endorsed leader

Traackr12%49accepted challenger

GRIN33%36criticized challenger

Favikon10%10accepted challenger

Show the four products at 0%, ordered by negative rate

Upfluence35%23criticized challenger

Meltwater30%10criticized challenger

Aspire27%22criticized challenger

Sprout Social18%11accepted challenger

Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.

Head to head

Favikon vs Afluencer Favikon vs GRIN Afluencer vs GRIN

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default

Negative label rate →

Accepted challengerEndorsed leader

0%First-choice share → · lines at 30% share and 25% negative70%

Key

CreatorIQ53%

Traackr17%

GRIN6%

Favikon2%

Aspire0%

Sprout Social0%

Upfluence0%

Meltwater0%

02What they warned about

Four of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.

GRIN

33%

12 of 36 labels negative · 10 of 12 models · 3 hard negative

“**Avoid These:** - **GRIN** - Smaller creator pool (relies on first-party authentication), struggles with finding micro-influencers and international creators” GLM 4.7 FlashX, negative prompt

Upfluence

35%

8 of 23 labels negative · 6 of 12 models · 2 hard negative

“❌ Upfluence (spammy outreach, basic safety)” Mistral Small, negative prompt

Aspire

27%

6 of 22 labels negative · 5 of 12 models · 3 hard negative

“I'd specifically avoid consumer/DTC-oriented tools like GRIN, Aspire, or CreatorIQ here” DeepSeek V4 Flash, paraphrase prompt

CreatorIQ

10%

6 of 60 labels negative · 5 of 12 models · 3 hard negative

“**CreatorIQ** - Extremely steep learning curve, requires dedicated administrator, long implementation (12-16 weeks)” GLM 4.7 FlashX, negative prompt

03What they cite

Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

22 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 5 of those lists are Google grounding redirects that name no site and are left out of the counts. 218 links across 104 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

guideflow.com

vendor site · Guideflow8 answers · 8 citations · 2 models

influencermarketinghub.com

6 answers · 15 citations · 2 models

influenceflow.io

vendor site · InfluenceFlow6 answers · 9 citations · 2 models

archive.com

5 answers · 7 citations · 2 models

sproutsocial.com

vendor site · Sprout Social5 answers · 6 citations · 2 models

skrapp.io

vendor site · Skrapp5 answers · 5 citations · 2 models

linkedin.com

vendor site · LinkedIn4 answers · 7 citations · 1 model

g2.com

4 answers · 4 citations · 2 models

meltwater.com

vendor site · Meltwater4 answers · 4 citations · 1 model

creatoriq.com

vendor site · CreatorIQ3 answers · 5 citations · 1 model

grin.co

vendor site · GRIN3 answers · 5 citations · 2 models

modash.io

vendor site · Modash3 answers · 5 citations · 2 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

guideflow.com/blog/influencer-marketing-platforms

7 answers · 2 models

skrapp.io/blog/influencer-marketing-platforms

5 answers · 2 models

archive.com/blog/best-influencer-marketing-platforms-b2b

4 answers · 2 models

influencermarketinghub.com/influencer-marketing-software-for-enterprises

4 answers · 2 models

influencermarketinghub.com/top-influencer-marketing-platforms

4 answers · 1 model

meltwater.com/en/blog/best-influencer-marketing-platforms

4 answers · 1 model

archive.com/blog/best-influencer-marketing-platforms-enterprise-teams

3 answers · 2 models

influee.co/blog/influencer-marketing-platforms

3 answers · 2 models

kolsquare.com/en/blog/what-are-the-best-platforms-for-influencer-marketing

3 answers · 1 model

linkedin.com/pulse/10-best-influencer-marketing-platforms-2026-practical-ra…

3 answers · 1 model

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.

ModelDirect“What is the best influencer marketing platform for an enterprise B2B company?”Paraphrase“Which creator and influencer management tool would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade influencer marketing platforms and how do they differ?”Budget-constrained“What is the best influencer marketing platform for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating an influencer marketing platform. What should we look at?”Negative“Which influencer marketing platforms should a large enterprise avoid or be cautious about?”

Claude Haiku 4.5Traackr

One alternative

Sprout Social

against: CreatorIQCreatorIQChanged

Six alternatives

DSMN8, Favikon, GRIN, Oktopost, Traackr, Upfluence

CreatorIQ

Four alternatives

Aspire, Brandwatch Influence, Traackr, partnrUP

CreatorIQ

Two alternatives

AMT.ai, Influship

no first choiceagainst: Meta

GPT-5.4 miniBrandwatch Influence, CreatorIQ

Two alternatives

Traackr, impact.com

CreatorIQChanged

One alternative

Aspire

CreatorIQ

Four alternatives

Aspire, GRIN, Upfluence, impact.com

CreatorIQ

One alternative

Upfluence

against: GRIN, impact.comno first choicenothing named

Gemini 3.5 FlashOnalytica

Four alternatives

ARchitect by ARInsights, CreatorIQ, Favikon, Sprout Social Influencer Marketing

OnalyticaHeld

Three alternatives

EveryoneSocial, Sprout Social, Supergrow

against: Aspire, GRINCreatorIQ

Five alternatives

GRIN, Later Influence, Sprout Social Influencer Marketing, Traackr, impact.com

Later Influence

Two alternatives

Everflow, Hootsuite

against: Sprout Socialno first choicenothing named

Perplexity SonarCreatorIQ

Four alternatives

Favikon, Kolsquare, Meltwater, Traackr

CreatorIQHeld

Four alternatives

GRIN, LinkedIn Creator Marketplace, Oktopost, Traackr

CreatorIQ

Six alternatives

Brandwatch Influence, Captiv8, GRIN, Traackr, Upfluence, impact.com

CreatorIQ

Two alternatives

Modash, Traackr

against: GRINno first choiceagainst: Afluencer, Collabstr, JoinBrands, Traackr

Grok 4.1 FastCreatorIQ

Five alternatives

Brandwatch, Captiv8, Meltwater, Sprout Social, Traackr

against: FavikonCreatorIQHeld

Two alternatives

Meltwater, Traackr

CreatorIQ, Traackr

Three alternatives

Aspire, GRIN, Upfluence

against: Brandwatch Influence, MeltwaterCreatorIQ

Two alternatives

Aspire, Traackr

against: GRIN, Heepsy, Modashno first choiceagainst: #paid, Aspire, Collabstr, GRIN, JoinBrands, Modash, Upfluence

Mistral SmallCreatorIQ

Four alternatives

Favikon, GRIN, Thinkers360, Traackr

CreatorIQHeld

Three alternatives

Archive, Traackr, impact.com

CreatorIQ, Traackr

Three alternatives

Aspire, GRIN, Upfluence

GRIN, Traackr

One alternative

CreatorIQ

against: Upfluenceno first choiceagainst: #paid, Aspire, GRIN, Influencity, Klear, Upfluence

DeepSeek V4 FlashLimelight

Three alternatives

CreatorIQ, Onalytica, Traackr

TraackrChanged

Two alternatives

EveryoneSocial, Onalytica

against: Aspire, CreatorIQ, GRINCreatorIQ

Six alternatives

Aspire, GRIN, Later Influence, Tagger, Traackr, Upfluence

against: Captiv8GRIN

Three alternatives

AMT, CreatorIQ, Influship

against: Aspire, Captiv8, Traackr, UpfluenceCreatorIQ, Traackragainst: Billo, Collabstr, Creator.co, CreatorIQ, GRIN, Insense, JoinBrands, Later Influence, Meltwater, NeoReach, Social Cat, Sprout Social, Traackr, Trend.io

Llama 4 Maverickno first choiceCreatorIQChangedno first choiceCreatorIQ

Three alternatives

GRIN, Modash, Upfluence

CreatorIQ

One alternative

Influencity

against: Collabstr, JoinBrands, Skeepers

Qwen 3.7 FlashBrandwatch Influence, CreatorIQ, Traackr

Three alternatives

Captiv8/Influential, Favikon, Sprout Social

TraackrChanged

One alternative

CreatorIQ

Traackr

Four alternatives

Aspire.io, CreatorIQ, GRIN, Influencity

AMT

One alternative

Influencity

against: CreatorIQ, GRINCreatorIQ

Three alternatives

Aspire, GRIN, Traackr

nothing named

Kimi K2CreatorIQ, Favikon

Two alternatives

Brandwatch Influence, Thinkers360

against: GRIN, UpfluenceCreatorIQChanged

One alternative

Traackr

CreatorIQ

Five alternatives

Aspire, GRIN, Meltwater, Traackr, Upfluence

AMT

Two alternatives

GRIN, Influship

against: Aspire, CreatorIQ, Klear, Traackr, UpfluenceCreatorIQ, Traackr

Two alternatives

Aspire, GRIN

nothing named

GLM 4.7 FlashXCreatorIQ, LinkedIn Creator Marketplace

Three alternatives

Favikon, Meltwater, Traackr

CreatorIQChanged

Two alternatives

Captiv8, Traackr

CreatorIQ

Four alternatives

Aspire, GRIN, Traackr, Upfluence

GRIN

Three alternatives

Aspire, CreatorIQ, Influencer Hero

against: Modashno first choiceagainst: #paid, AspireIQ, CreatorIQ, GRIN, Influencity, Klear, Traackr, Upfluence

MiniMax M2.5Traackr

Two alternatives

CreatorIQ, Naano

CreatorIQChanged

One alternative

Traackr

CreatorIQ

Five alternatives

AspireIQ, Captiv8, GRIN, Klear, Upfluence

AMT

Three alternatives

CreatorIQ, GRIN, Traackr

no first choiceagainst: GRIN, Meltwater, Modash, NeoReach, Traackr, Upfluence

Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record

Seventy-two rows: every prompt, every model, every answer.

Prompt	Model	Version string	Time (UTC)	Searched	Sources	Latency
Direct recommendation	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 02:11	yes	7	7 s
Direct recommendation	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 03:26	yes	3	6 s
Direct recommendation	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 01:22	yes	17	26 s
Direct recommendation	Perplexity Sonar	`sonar`	2026-09-15 02:50	yes	19	5 s
Direct recommendation	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 00:14	yes	0	7 s
Direct recommendation	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 04:31	yes	0	11 s
Direct recommendation	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-15 00:50	yes	0	44 s
Direct recommendation	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-14 23:01	yes	0	2 s
Direct recommendation	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 01:26	yes	0	63 s
Direct recommendation	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 04:57	yes	0	27 s
Direct recommendation	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 02:25	yes	0	38 s
Direct recommendation	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-14 22:51	yes	0	12 s
Paraphrase	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 04:40	yes	18	10 s
Paraphrase	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-14 22:57	yes	4	4 s
Paraphrase	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-14 22:51	yes	18	22 s
Paraphrase	Perplexity Sonar	`sonar`	2026-09-15 00:39	yes	20	6 s
Paraphrase	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 02:52	yes	0	7 s
Paraphrase	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 02:21	yes	0	8 s
Paraphrase	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-15 01:55	yes	0	23 s
Paraphrase	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 04:56	yes	0	1 s
Paraphrase	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 05:06	no	0	35 s
Paraphrase	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 01:15	yes	0	45 s
Paraphrase	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 00:59	yes	0	111 s
Paraphrase	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 03:38	yes	0	12 s
Comparative	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 01:32	yes	8	8 s
Comparative	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 03:33	yes	7	8 s
Comparative	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 04:03	yes	25	33 s
Comparative	Perplexity Sonar	`sonar`	2026-09-15 03:57	yes	20	9 s
Comparative	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 02:11	yes	0	8 s
Comparative	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 04:54	yes	0	10 s
Comparative	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-14 23:04	yes	0	77 s
Comparative	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 03:48	yes	0	2 s
Comparative	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-14 22:57	yes	0	34 s
Comparative	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 00:04	yes	0	38 s
Comparative	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 03:47	yes	0	44 s
Comparative	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 00:06	yes	0	13 s
Budget constrained	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 02:54	yes	14	8 s
Budget constrained	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-14 23:46	yes	4	4 s
Budget constrained	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 02:55	yes	22	32 s
Budget constrained	Perplexity Sonar	`sonar`	2026-09-14 23:21	yes	20	7 s
Budget constrained	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 01:40	yes	0	9 s
Budget constrained	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 03:24	yes	0	7 s
Budget constrained	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-15 03:24	yes	0	25 s
Budget constrained	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 02:41	yes	0	3 s
Budget constrained	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 04:35	yes	0	98 s
Budget constrained	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 05:00	yes	0	34 s
Budget constrained	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 00:18	yes	0	53 s
Budget constrained	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 01:13	yes	0	28 s
Scale constrained	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 04:33	yes	15	14 s
Scale constrained	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 01:34	no	0	6 s
Scale constrained	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-14 23:34	no	0	16 s
Scale constrained	Perplexity Sonar	`sonar`	2026-09-15 04:20	yes	20	11 s
Scale constrained	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 01:21	yes	0	8 s
Scale constrained	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 02:47	no	0	8 s
Scale constrained	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-14 23:46	yes	0	61 s
Scale constrained	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-14 23:06	yes	0	2 s
Scale constrained	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-14 22:56	yes	0	57 s
Scale constrained	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 00:05	yes	0	59 s
Scale constrained	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 01:23	yes	0	32 s
Scale constrained	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 04:57	yes	0	17 s
Negative framing	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 00:43	yes	18	15 s
Negative framing	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 02:36	yes	3	6 s
Negative framing	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 04:54	yes	20	26 s
Negative framing	Perplexity Sonar	`sonar`	2026-09-15 02:12	yes	18	7 s
Negative framing	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 00:11	yes	0	8 s
Negative framing	Mistral Small	`mistral/mistral-small via mistral`	2026-09-14 22:55	yes	0	13 s
Negative framing	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-15 03:41	yes	0	31 s
Negative framing	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 04:53	yes	0	3 s
Negative framing	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 01:36	no	0	41 s
Negative framing	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 00:27	yes	0	46 s
Negative framing	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 00:30	yes	0	24 s
Negative framing	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 04:10	yes	0	27 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings

None. Every name in this category resolved on its own.

Unresolved, counted raw

AMT.ai

ARchitect by ARInsights

Influencer platforms for enterprise buyers

By buyer segment

01The standing

Recommended versus criticized

02What they warned about

03What they cite

Sites the answers cite

Pages the answers cite

04How they answered

05The record

Normalization in this category

Also in marketing