Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 65 → 66 of 66
10 categories · RankedMeltwater
341Judge labels
36First choices
118Negative labels
14 / 14Models named it
10Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
46% in PR for enterprise buyers
Rank 6 of 47 in the mid-market standingcriticized challenger
1 of 14 models made it the first choice on the direct prompt; 30% of its 67 labels there were negative.
What the models named instead of Meltwater →By buyer segmentAn enterprise product: leader at enterprise, not named at small business.
Small business70 of 70
0%61 labels
criticized challenger
Mid-market6 of 47
9%67 labels
criticized challenger
Enterprise1 of 47
46%77 labels
endorsed leader
In pr · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Meltwater for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| PR and media monitoring | Marketing | 9% | 6 of 47 | 30% | 67 | criticized challenger | ▲+4Since September 2026: 4% → 8%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Review and reputation management | Marketing | 4% | 11 of 92 | 40% | 5 | under 10 labels · led by Birdeye at 18% | ▲+4Since September 2026: 0% → 4%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Audience and consumer insights platforms | Marketing | 0% | 25 of 155 | 15% | 13 | accepted challenger | |
| Influencer platforms | Marketing | 0% | 17 of 72 | 0% | 8 | under 10 labels · led by Favikon at 23% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Market intelligence platforms | GTM data and infrastructure | 0% | 35 of 172 | 12% | 8 | under 10 labels · led by Apollo.io at 17% | |
| Social media management | Marketing | 0% | 44 of 53 | 33% | 3 | under 10 labels · led by Sprout Social at 30% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| AI visibility and answer engine tracking tools | Marketing | 0% | 76 of 90 | 0% | 1 | under 10 labels · led by Otterly at 20% | newNew since September 2026: not ranked then, 0% now. |
| Competitive intelligence tools | Marketing | 0% | 66 of 86 | 0% | 1 | under 10 labels · led by Kompyte at 38% | |
| Content marketing platforms | Marketing | 0% | 96 of 135 | 0% | 1 | under 10 labels · led by HubSpot Content Hub at 33% | |
| Customer intelligence and data science | GTM data and infrastructure | 0% | 99 of 142 | 0% | 1 | under 10 labels · led by Amplitude at 18% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, Meltwater held within the floor in all ten categories: no change cleared 11 points.
Best category · PR · by segment
Mid-market▲+4Since September 2026: 4% → 8%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
8%from 4% in September 2026
Inside the floor by 7 pointsRank 7 of 45, unchanged
Enterprise▼−9Since September 2026: 57% → 48%, −9 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
48%from 57% in September 2026
Inside the floor by 2 pointsRank 1 of 45, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| PR | 4% | 8% | ▲+4Since September 2026: 4% → 8%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 7 → 6 of 47 |
| Reviews | 0% | 4% | ▲+4Since September 2026: 0% → 4%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 81 → 11 of 92 |
| Audience insights | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 25 of 155, unchanged |
| Influencer | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 23 → 17 of 72 |
| Market intelligence | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 35 of 172, unchanged |
| Social media | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 46 → 44 of 53 |
| AI visibility | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 76 of 90, unchanged |
| Competitive intel | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 66 of 86, unchanged |
| Content marketing | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 96 of 135, unchanged |
| Customer intel | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 99 of 142, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Meltwater across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Meltwater across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 0 | 1 | 1 | 3 |
| GPT-5.4 mini | 1 | 3 | 1 | 0 | 5 |
| Gemini 3.5 Flash | 0 | 3 | 3 | 7 | 13 |
| Perplexity Sonar | 0 | 2 | 6 | 0 | 8 |
| Grok 4.20 | 3 | 1 | 2 | 3 | 9 |
| Mistral Small | 3 | 1 | 4 | 1 | 9 |
| DeepSeek V4 Flash | 1 | 5 | 3 | 2 | 11 |
| Llama 4 Maverick | 1 | 0 | 7 | 0 | 8 |
| Qwen 3.7 Flash | 2 | 4 | 1 | 2 | 9 |
| Kimi K2 | 2 | 0 | 2 | 3 | 7 |
| GLM 4.7 FlashX | 1 | 0 | 3 | 3 | 7 |
| MiniMax M2.5 | 1 | 1 | 2 | 1 | 5 |
| GPT-6 Luna | 0 | 3 | 1 | 2 | 6 |
| Muse Glimmer 30B | 2 | 2 | 3 | 1 | 8 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct60 labels13
Paraphrase51 labels8
Comparative85 labels16not counted in share
Budget-constrained42 labels7
Scale-constrained51 labels8
Negative52 labels3not counted in share
First choiceAlternativeMentionNegative341 labels in all, every segment counted; 36 of the 55 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Tools like HypeAuditor, Brandwatch, Meltwater, and Favikon are recommended for their fraud detection and audience authenticity checks.” Mistral Small · Influencer · negative prompt · first choice
“Choose Meltwater if you need the broadest coverage, AI visibility tracking, and comprehensive media intelligence across all channels” Kimi K2 · PR · comparative prompt · first choice
“Meltwater leads the category conversation and owns breadth, integrated intelligence, and crisis-monitoring credibility.” Claude Haiku 4.5 · PR · comparative prompt · first choice
“Meltwater: Strong on global media intelligence and analytics; best for media-heavy organizations” Qwen 3.7 Flash · PR · scale prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“one of the most frequently criticized platforms in the PR community... The "Relentless" Sales Culture... The Auto-Renewal Trap” Gemini 3.5 Flash · PR · negative prompt · hard negative
“Why to avoid: ... Many users feel it is "overpriced" and that it offers "no semblance of quality monitoring results"” GLM 4.7 FlashX · PR · negative prompt · hard negative
“Avoid for mid-market: Enterprise heavies like Meltwater/Cision (powerful but pricey, $10K+/month, overkill” Grok 4.20 · PR · direct prompt · hard negative
“Enterprise tools like Meltwater/Cision start at $1,000+/month and aren't budget-friendly.” Grok 4.20 · PR · budget prompt · hard negative
Named alongside
The products named in the same answers as Meltwater, over the 341 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Meltwater was named but was not.ShowHide
Named alongside
The products named in the same answers as Meltwater, over the 341 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Meltwater was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Meltwater. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 317 of the 341 answers that named Meltwater and are not a share of its labels.
Domains cited
meltwater.comYour site189
g2.com136
guideflow.com122
learn.g2.com118
brand24.com109
pr.co92
shadow.inc86
onclusive.com85
improvado.io66
prlab.co66
880 of the 1,069 domain citations in answers naming Meltwater came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
meltwater.com ranks first on Google for the category's searches. In the answers, Meltwater takes 9% of first choices and Muck Rack takes 30%.ShowHide
Search and answers
meltwater.com ranks first on Google for the category's searches. In the answers, Meltwater takes 9% of first choices and Muck Rack takes 30%.
ShowHideIn search
Google, US estimatesPosition for “pr and media monitoring platform”
1
Position for “best pr and media monitoring platform”
–
not in the top ten
- Searches for its name, Google
- 14,800 a month (“meltwater”)
- AI search demand for its name, est.
- 405 a month
- Organic visits to its site
- about 52,658 a month
- Searches its site ranks for
- 18,810 · 248 in the top three
- Sites linking to it
- 41,901
- Paid Google search
- 1 searches its ads show for, about 1 clicks and $6 a month (estimate)
In answers
This editionShare of first choices
9%
rank 6 of 47 in PR
Segment leader
30%
Muck Rack
- First choices
- 36 across its categories
- Named in
- 341 answers
- Its own site cited
- in 317 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on meltwater.com
6,125
subdomains included
Content
3,148
counted in the table below
Documentation
1,204
Product · Integration
31 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,669 | 12 | 2026-09-25 | SEO, Social media | |
| Conference or event | 370 | 1 | 2026-09-22 | SEO, Direct mail | |
| Glossary or explainer | 329 | 1 | 2026-07-09 | Social media, CRM | |
| Case study | 302 | 10 | 2026-09-08 | ||
| News or press | 172 | 8 | 2026-09-24 | Influencer | |
| Webinar or virtual event | 133 | 0 | 2025-05-30 | SEO, Social media | |
| Report or ebook | 92 | undated | |||
| Comparison | 41 | 6 | 2026-09-28 | ||
| Podcast or video | 23 | 0 | 2025-11-14 | SEO | |
| Template or tool | 17 | 0 | 2023-09-19 |
Most recent
- 2026-09-28Audio vs video podcasts comparison
- 2026-09-25Linkedin ai visibility questions blog
- 2026-09-25Beyond polarity attitude analysis blog
- 2026-09-24Comparably awards news or press
- 2026-09-24Best ai search monitoring tools blog
- 2026-09-23Social media crisis response blog
Events in person
Last twelve months
- reported June 2026Meltwater Summit on Tour: Sydney 2026Redfern, Australia · hosted
- May 7, 2026Meltwater Summit 2026 Day 2New York City, null · hosted
- May 5, 2026 to May 6, 2026Meltwater Summit 2026New York City · hosted
As the event pages on meltwater.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page meltwater.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name SEO (14); 13 name its categories the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Meltwater
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Meltwater Group is the company behind Meltwater.ShowHide
The company
Meltwater Group is the company behind Meltwater.
ShowHideOn record
Wikidata- Website
- meltwater.com
- Headquarters
- San Francisco
- Founded
- 2001
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- Media Intelligence, Social Listening, AI Tracking
- For
- PR, Communications, and Marketing leaders
- Price stated
- Meltwater applique une tarification sur mesure, adaptée à la réalité et aux objectifs de chaque organisation. meltwater.com/fr/pricing
- Free plan or trial
- Meltwater ne propose pas d’essai gratuit en libre-service. En revanche, vous pouvez bénéficier d’une démonstration personnalisée et gratuite. meltwater.com/fr/pricing
- Customers named
- Radisson Hotel GroupNASCARNeuroHaleonCanonProteor
- Not stated on the pages read
- Starting price, integrations, certifications, hosting
What Meltwater's own pages state, read September 28, 2026: meltwater.com, meltwater.com/fr/pricing, trust.meltwater.com, meltwater.com/en/platform, meltwater.com/fr/customer-stories. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Meltwater's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Meltwater, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Meltwater by email, built from the raw record of the edition. It shows:
- where Meltwater is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Meltwater, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.