Every category where a model named Talkwalker for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
PR and media monitoring	Marketing	0%	11 of 65	14%	14	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Talkwalker yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Talkwalker across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	0	0	1
GPT-5.4 mini	1	0	0	1
Gemini 3.5 Flash	0	0	0	0
Perplexity Sonar	0	0	0	0
Grok 4.1 Fast	1	0	0	1
Mistral Small	1	2	0	3
DeepSeek V4 Flash	1	0	0	1
Llama 4 Maverick	0	1	0	1
Qwen 3.7 Flash	1	0	0	1
Kimi K2	1	1	1	3
GLM 4.7 FlashX	0	1	0	1
MiniMax M2.5	0	0	1	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct9 labelsNone

Paraphrase2 labelsNone

Comparative16 labelsNone

Budget-constrained6 labels1

Scale-constrained8 labelsNone

Negative11 labelsNone

First choiceAlternativeMentionNegative52 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“unique visual listening technology that identifies brand logos and references in videos, images, and podcasts” Claude Haiku 4.5 · PR · comparative prompt · alternative

“Talkwalker: Enterprise social intelligence, enterprise pricing” Mistral Small · PR · scale prompt · alternative

“Best Transparent Pricing for Social + Media Listening: Talkwalker” Kimi K2 · PR · direct prompt · alternative

“Global, multilingual, visual monitoring → Talkwalker” DeepSeek V4 Flash · PR · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“enterprise-level platforms like Meltwater or Talkwalker can exceed $100,000/year” MiniMax M2.5 · PR · direct prompt · soft negative

“Pricing complexity; per-user model gets expensive fast; limited API” Kimi K2 · PR · negative prompt · soft negative

Named alongside

The products named in the same answers as Talkwalker, over the 52 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Talkwalker was named but was not.

ProductSame answerTook the first choice insteadHead to head

Meltwater51 of 5222Not in the top three

Brandwatch47 of 521Not in the top three

Cision43 of 528Not in the top three

Muck Rack33 of 524Not in the top three

Brand2422 of 529Not in the top three

Onclusive21 of 521Not in the top three

Mention19 of 525Not in the top three

Semrush AI PR Toolkit13 of 522Not in the top three

Agility PR Solutions11 of 521Not in the top three

Awario10 of 522Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Talkwalker. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 8 of the 52 answers that named Talkwalker and are not a share of its labels.

Domains cited

meltwater.com6

guideflow.com5

learn.g2.com5

onclusive.com5

prlab.co5

visualping.io5

agilitypr.com4

brand24.com4

gartner.com4

newsdata.io4

Forty-seven of the forty-seven domain citations in answers naming Talkwalker came from somebody else's page.

Pages cited

prlab.co/blog/the-best-media-monitoring-tools-for-news-and-social-media5

visualping.io/blog/top-pr-monitoring-tools5

gartner.com/reviews/market/pr-and-media-monitoring-tools4

guideflow.com/blog/media-monitoring-software4

newsdata.io/blog/media-monitoring-tools4

pr.co/blog/top-10-pr-software-for-20264

brand24.com/blog/media-monitoring-tools3

cloro.dev/blog/media-monitoring-tools3

Pages are listed as the models cited them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Talkwalker's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Talkwalker, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at talkwalker.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.