Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 54 → 63 of 66
4 categories · RankedTalkwalker
90Judge labels
1First choices
19Negative labels
14 / 14Models named it
4Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
0% in PR for mid-market buyers
Rank 10 of 47 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 5% of its 21 labels there were negative.
What the models named instead of Talkwalker →By buyer segmentRead the same way at every buyer size.
Small business67 of 70
0%10 labels
criticized challenger
Mid-market10 of 47
0%21 labels
accepted challenger
Enterprise14 of 47
0%27 labels
accepted challenger
In pr · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Talkwalker for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| PR and media monitoring | Marketing | 0% | 10 of 47 | 5% | 21 | accepted challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Audience and consumer insights platforms | Marketing | 0% | 31 of 155 | 12% | 8 | under 10 labels · led by SparkToro at 19% | |
| Competitive intelligence tools | Marketing | 0% | 27 of 86 | 0% | 3 | under 10 labels · led by Kompyte at 38% | |
| Market intelligence platforms | GTM data and infrastructure | 0% | 126 of 172 | 0% | 1 | under 10 labels · led by Apollo.io at 17% |
Movement
Since September 2026, Talkwalker held within the floor in all four categories: no change cleared 11 points.
Best category · PR · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 11 → 10 of 45
Enterprise▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 2% in September 2026
Inside the floor by 9 pointsRank 6 → 13 of 45
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| PR | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 11 → 10 of 47 |
| Audience insights | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 31 of 155, unchanged |
| Competitive intel | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 27 of 86, unchanged |
| Market intelligence | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 126 of 172, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Talkwalker across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Talkwalker across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 1 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 0 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 2 | 1 | 0 | 3 |
| Mistral Small | 0 | 3 | 3 | 1 | 7 |
| DeepSeek V4 Flash | 0 | 1 | 2 | 1 | 4 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 1 | 2 | 0 | 3 |
| Kimi K2 | 1 | 1 | 0 | 0 | 2 |
| GLM 4.7 FlashX | 0 | 1 | 1 | 0 | 2 |
| MiniMax M2.5 | 0 | 2 | 3 | 0 | 5 |
| GPT-6 Luna | 0 | 0 | 1 | 0 | 1 |
| Muse Glimmer 30B | 0 | 1 | 1 | 0 | 2 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct5 labelsNone
Paraphrase5 labelsNone
Comparative42 labels1not counted in share
Budget-constrained7 labels1
Scale-constrained10 labelsNone
Negative21 labels1not counted in share
First choiceAlternativeMentionNegative90 labels in all, every segment counted; 1 of the 3 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Brand24 or Talkwalker for monitoring” Kimi K2 · PR · negative prompt · first choice
“Choose Talkwalker if your priority is social listening, brand safety, and deep digital conversation analysis” GPT-5.4 mini · PR · comparative prompt · alternative
“Balances price/performance; strong visuals and global coverage; more accessible than Meltwater for mid-size teams” Grok 4.20 · PR · comparative prompt · alternative
“Best for: Enterprise brands needing sophisticated visual/audio listening and LLM visibility tracking.” DeepSeek V4 Flash · Audience insights · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“provide more advanced features but tend to be more expensive, making them less suitable for tight budgets” Mistral Small · Audience insights · budget prompt · soft negative
“hidden feature costs and contract transparency concerns” DeepSeek V4 Flash · PR · negative prompt · soft negative
Named alongside
The products named in the same answers as Talkwalker, over the 90 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Talkwalker was named but was not.ShowHide
Named alongside
The products named in the same answers as Talkwalker, over the 90 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Talkwalker was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Talkwalker. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 84 of the 90 answers that named Talkwalker and are not a share of its labels.
Domains cited
meltwater.com45
g2.com38
guideflow.com37
learn.g2.com33
brand24.com28
pr.co28
onclusive.com27
gartner.com24
therankmasters.com22
cloro.dev21
303 of the 303 domain citations in answers naming Talkwalker came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
talkwalker.com is not in Google's top ten for any of the category's searches. In the answers, Talkwalker takes 0% of first choices and Muck Rack takes 30%.ShowHide
Search and answers
talkwalker.com is not in Google's top ten for any of the category's searches. In the answers, Talkwalker takes 0% of first choices and Muck Rack takes 30%.
ShowHideIn search
Google, US estimatesPosition for “pr and media monitoring platform”
–
not in the top ten
Position for “best pr and media monitoring platform”
–
not in the top ten
- Searches for its name, Google
- 4,400 a month (“talkwalker”)
- AI search demand for its name, est.
- 70 a month
- Organic visits to its site
- about 70,874 a month
- Searches its site ranks for
- 3,829 · 301 in the top three
- Sites linking to it
- 9,356
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
0%
rank 10 of 47 in PR
Segment leader
30%
Muck Rack
- First choices
- 1 across its categories
- Named in
- 90 answers
- Its own site cited
- in 84 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on talkwalker.com
1,243
subdomains included
Content
322
counted in the table below
Documentation
48
Product · Integration
31 · 1
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 172 | undated | Social media | ||
| Report or ebook | 96 | undated | |||
| Case study | 29 | undated | |||
| Glossary or explainer | 9 | undated | |||
| Comparison | 6 | undated | |||
| Template or tool | 5 | undated | SEO | ||
| Podcast or video | 3 | undated | |||
| Webinar or virtual event | 1 | undated | |||
| News or press | 1 | undated |
How it is countedHide how it is counted
Every page talkwalker.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Talkwalker
What the judge wrote, as written, with how often. The vendor table decides that these count as Talkwalker; a claim can dispute any of them.
Talkwalker (now Lumen by Talkwalker) 1Talkwalker (now part of Hootsuite) 1Talkwalker / Brand24 1
Follow Talkwalker
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Talkwalker is its own company.ShowHide
The company
Talkwalker is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Lumen by Talkwalker is a social listening, media monitoring, and competitive intelligence platform for marketing, PR, and insights teams.
- For
- marketing, PR, and insights teams
- Price stated
- Pick your plan to get a custom quote talkwalker.com/pricing
- Free plan or trial
- Request a demo talkwalker.com
- Integrations claimed
- 100 talkwalker.com/products/data
- Customers named
- Bayes Business SchoolOrangeYves RocherUniversity of SydneyHelloFresh
- Not stated on the pages read
- Starting price, certifications, hosting
What Talkwalker's own pages state, read September 28, 2026: talkwalker.com, talkwalker.com/pricing, talkwalker.com/products/data. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Talkwalker's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Talkwalker, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Talkwalker by email, built from the raw record of the edition. It shows:
- where Talkwalker is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Talkwalker, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.