Every category where a model named Muck Rack for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
PR and media monitoring	Marketing	24%	1 of 65	17%	53	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Muck Rack yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Muck Rack across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	2	1	0	0	3
GPT-5.4 mini	2	1	0	0	3
Gemini 3.5 Flash	3	1	0	2	6
Perplexity Sonar	0	0	1	2	3
Grok 4.1 Fast	1	3	1	0	5
Mistral Small	3	1	1	0	5
DeepSeek V4 Flash	1	2	1	2	6
Llama 4 Maverick	0	1	1	2	4
Qwen 3.7 Flash	1	2	0	0	3
Kimi K2	1	3	1	1	6
GLM 4.7 FlashX	1	3	1	0	5
MiniMax M2.5	1	1	2	0	4

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct27 labels10

Paraphrase30 labels5

Comparative25 labels4not counted in share

Budget-constrained10 labelsNone

Scale-constrained16 labels1

Negative23 labels5not counted in share

First choiceAlternativeMentionNegative131 labels in all, every segment counted; 16 of the 25 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Muck Rack is a media relations platform ... popular with mid-market agencies and in-house teams that prioritize media relations workflow efficiency” Claude Haiku 4.5 · PR · direct prompt · first choice

“Widely considered the most modern and intuitive UI... Highly recommended if pitching and relationship management are your main goals.” Gemini 3.5 Flash · PR · scale prompt · first choice

“identify Agility PR Solutions and Muck Rack as the two strongest contenders for the mid-market segment” Qwen 3.7 Flash · PR · direct prompt · first choice

“Muck Rack offers the best balance of PR capabilities and monitoring features at a reasonable price point” Mistral Small · PR · direct prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Avoid: Enterprise platforms like Meltwater, Cision, or Muck Rack” Kimi K2 · PR · budget prompt · hard negative

“Other options include Muck Rack, Meltwater, and Agility PR, but they are more expensive and may be more suitable for larger companies.” Llama 4 Maverick · PR · paraphrase prompt · soft negative

“Its journalist database skews toward business, technology, and trade press, and it lacks strong competitor benchmarking.” Perplexity Sonar · PR · negative prompt · soft negative

“Not a "bad" platform — it's actually well-regarded for quality — but be cautious of the lack of pricing transparency” DeepSeek V4 Flash · PR · negative prompt · soft negative

Named alongside

The products named in the same answers as Muck Rack, over the 131 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Muck Rack was named but was not.

ProductSame answerTook the first choice insteadHead to head

Meltwater117 of 13123Not in the top three

Cision103 of 13111Not in the top three

Semrush AI PR Toolkit64 of 13121Compare →

Brand2463 of 13121Not in the top three

Brandwatch51 of 1310Not in the top three

Mention44 of 1314Not in the top three

Agility PR Solutions42 of 1314Not in the top three

Talkwalker33 of 1310Not in the top three

Onclusive31 of 1312Not in the top three

Google Alerts25 of 1312Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Muck Rack. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 24 of the 131 answers that named Muck Rack and are not a share of its labels.

Domains cited

prlab.co13

guideflow.com12

meltwater.com10

gartner.com9

shadow.inc9

improvado.io8

muckrack.comYour site8

prowly.com8

cloro.dev7

pr.co7

Eighty-three of the ninety-one domain citations in answers naming Muck Rack came from somebody else's page.

Pages cited

prlab.co/blog/the-best-media-monitoring-tools-for-news-and-social-media11

gartner.com/reviews/market/pr-and-media-monitoring-tools9

guideflow.com/blog/media-monitoring-software8

improvado.io/blog/best-digital-pr-tools-and-software8

cloro.dev/blog/media-monitoring-tools7

shadow.inc/resources/best-media-monitoring-tools-pr-agencies7

prlab.co/blog/best-pr-tools6

learn.g2.com/best-media-monitoring-software5

Pages are listed as the models cited them.

The company

Muck Rack.

Website: muckrack.com
Headquarters: New York City, United States
Founded: 2009

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Muck Rack's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Muck Rack, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at muckrack.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.