Small business▲+6Since September 2026: 4% → 10%, +6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
10%from 4% in September 2026
Inside the floor by 5 pointsRank 5 of 66, unchanged
1 category · RankedMuck Rack
133Judge labels
29First choices
27Negative labels
14 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
30% in PR for mid-market buyers
Rank 1 of 47 in the mid-market standingendorsed leader
8 of 14 models made it the first choice on the direct prompt; 14% of its 50 labels there were negative.
What the models named instead of Muck Rack →By buyer segmentStrongest at mid-market.
Small business5 of 70
8%39 labels
criticized challenger
Mid-market1 of 47
30%50 labels
endorsed leader
Enterprise3 of 47
12%44 labels
accepted challenger
In pr · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Muck Rack for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| PR and media monitoring | Marketing | 30% | 1 of 47 | 14% | 50 | endorsed leader | ▲+5Since September 2026: 24% → 29%, +5 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Muck Rack held within the floor in its one category: no change cleared 11 points.
Best category · PR · by segment
Mid-market▲+5Since September 2026: 24% → 29%, +5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
29%from 24% in September 2026
Inside the floor by 6 pointsRank 1 of 45, unchanged
Enterprise▲+8Since September 2026: 4% → 12%, +8 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
12%from 4% in September 2026
Inside the floor by 3 pointsRank 4 → 3 of 45
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| PR | 24% | 29% | ▲+5Since September 2026: 24% → 29%, +5 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 1 of 47, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Muck Rack across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Muck Rack across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 3 | 0 | 0 | 3 |
| GPT-5.4 mini | 2 | 0 | 0 | 1 | 3 |
| Gemini 3.5 Flash | 3 | 1 | 0 | 2 | 6 |
| Perplexity Sonar | 2 | 0 | 0 | 0 | 2 |
| Grok 4.20 | 0 | 3 | 0 | 1 | 4 |
| Mistral Small | 1 | 0 | 2 | 1 | 4 |
| DeepSeek V4 Flash | 2 | 1 | 0 | 1 | 4 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 1 | 2 | 0 | 0 | 3 |
| Kimi K2 | 1 | 1 | 3 | 0 | 5 |
| GLM 4.7 FlashX | 2 | 1 | 1 | 0 | 4 |
| MiniMax M2.5 | 2 | 1 | 0 | 0 | 3 |
| GPT-6 Luna | 2 | 1 | 0 | 1 | 4 |
| Muse Glimmer 30B | 1 | 3 | 1 | 0 | 5 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct27 labels13
Paraphrase31 labels13
Comparative28 labels5not counted in share
Budget-constrained9 labelsNone
Scale-constrained16 labels3
Negative22 labels3not counted in share
First choiceAlternativeMentionNegative133 labels in all, every segment counted; 29 of the 37 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“I'd recommend starting with Muck Rack (if journalist outreach is priority) or Brand24 (if monitoring and sentiment are priority)” MiniMax M2.5 · PR · direct prompt · first choice
“For most mid-market B2B companies, Muck Rack offers the best balance of journalist database quality, monitoring depth, and pricing” GLM 4.7 FlashX · PR · direct prompt · first choice
“Muck Rack and Agility PR Solutions - strong for mid-sized PR teams, online + print monitoring, PR CRM and outreach in one.” Muse Glimmer 30B · PR · scale prompt · first choice
“Delivers enterprise-quality PR tools and a journalist database at a scale suitable for growing mid-market teams” Mistral Small · PR · direct prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“(Approach with Financial Caution)... you should still be cautious about their sales structure and technical requirements” Gemini 3.5 Flash · PR · negative prompt · soft negative
“Tools such as Muck Rack and BuzzSumo are strong for tracking your own coverage but lack robust competitive benchmarking” Mistral Small · PR · negative prompt · soft negative
“Muck Rack — be cautious if you need deep monitoring/reporting, especially for paywalled or niche coverage.” GPT-6 Luna · PR · negative prompt · soft negative
“Muck Rack or CisionOne are stronger, but they're usually more expensive and less budget-friendly” GPT-5.4 mini · PR · budget prompt · soft negative
Named alongside
The products named in the same answers as Muck Rack, over the 133 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Muck Rack was named but was not.ShowHide
Named alongside
The products named in the same answers as Muck Rack, over the 133 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Muck Rack was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Muck Rack. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 127 of the 133 answers that named Muck Rack and are not a share of its labels.
Domains cited
meltwater.com72
pr.co67
g2.com64
brand24.com63
shadow.inc54
guideflow.com49
improvado.io46
onclusive.com45
prlab.co43
learn.g2.com42
545 of the 545 domain citations in answers naming Muck Rack came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Muck Rack stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where Muck Rack stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimatesPosition for “pr and media monitoring platform”
–
not in the top ten
Position for “best pr and media monitoring platform”
–
not in the top ten
- Searches for its name, Google
- 27,100 a month (“muck rack”)
- AI search demand for its name, est.
- 520 a month
- Organic visits to its site
- about 1,830,983 a month
- Searches its site ranks for
- 211,437 · 13,482 in the top three
- Sites linking to it
- 64,149
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
30%
rank 1 of 47 in PR
First choices
29
across its categories
- Named in
- 133 answers
- Its own site cited
- in 127 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on muckrack.com
10,025
subdomains included
Content
2,099
counted in the table below
Documentation
8
Product · Integration
1 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,770 | 20 | 2026-09-25 | SEO, Direct mail | |
| News or press | 97 | 0 | 2025-07-01 | ||
| Webinar or virtual event | 66 | 3 | 2026-09-24 | ||
| Podcast or video | 46 | 1 | 2026-08-14 | ||
| Glossary or explainer | 43 | 0 | 2025-08-01 | ||
| Conference or event | 23 | 1 | 2026-08-26 | ||
| Report or ebook | 18 | 0 | 2024-07-01 | ||
| Comparison | 18 | 0 | 2023-08-01 | SEO | |
| Template or tool | 11 | 0 | 2023-08-01 | ||
| Case study | 7 | 0 | 2024-12-01 |
Most recent
- 2026-09-25Ai visibility media measurement blog
- 2026-09-24Get your people quoted webinar recap webinar or virtual event
- 2026-09-23Above the fold webinar faqs webinar or virtual event
- 2026-09-21Measure pr crisis that never happened blog
- 2026-09-17Above the fold webinar webinar or virtual event
- 2026-09-16Introducing newsjacking opportunities blog
Events in person
Last twelve months
- October 28, 2026Generative Pulse SummitNew York City, null · took part
As the event pages on muckrack.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page muckrack.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Muck Rack
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Muck Rack.ShowHide
The company
Muck Rack.
ShowHideOn record
Wikidata- Website
- muckrack.com
- Headquarters
- New York City, United States
- Founded
- 2009
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- The AI Comms Platform
- For
- PR Teams
- Certifications
- SOC 2® CertifiedVerified
- Customers named
- Real ChemistryWalker SandsBollareGolinRenewcommAllison+PartnersZapierPatagonia
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, hosting
What Muck Rack's own pages state, read September 28, 2026: muckrack.com, muckrack.com/media-outlet/platformb, muckrack.com/media-outlet/marketplace. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Muck Rack's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Muck Rack, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Muck Rack by email, built from the raw record of the edition. It shows:
- where Muck Rack is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Muck Rack, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Muck Rack is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where Muck Rack is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideAI models recommend Muck Rack first in PR and media monitoring this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.