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Index Marketing PR › Muck Rack vs Mention
PR and media monitoring · September 2026 Edition

Muck Rack vs Mention

Eight of twelve models named Muck Rack first on the direct prompt; zero named Mention. Muck Rack was named by twelve of the twelve models and Mention by eleven and Muck Rack carries 53 labels and Mention 24, so the shares are not directly comparable.

Muck Rack

accepted challenger

New York City, United States, founded 2009. Named in one category this edition.

Mention

accepted challenger

Named in three categories this edition.

First-choice share24%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate17%17%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#6A position in a field of 13; printed, not drawn.
Labels5324A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Muck Rack reading right to left. Rank and label count are printed, not drawn.Semrush AI PR Toolkit was named alongside these two in eight of the twelve direct answers. Muck Rack vs Semrush AI PR Toolkit · Muck Rack vs Awario · Muck Rack vs Brand24

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the PR and media monitoring page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
Muck RackFirst choices, of twelve modelsMention
Direct80
Paraphrase302 against Muck Rack
Comparative20
Budget-constrained023 against Muck Rack · 2 against Mention
Scale-constrained10
Negative214 against Muck Rack · 2 against Mention
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Across every category in the September 2026 Edition, Muck Rack and Mention were named in the same answer forty-four times, of the 131 answers naming Muck Rack and the 81 naming Mention. In those answers Mention took the first choice four times and Muck Rack four.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where Muck Rack and Mention stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
Muck Rack Mention first choice named as an alternative argued againstblank: not namedEach cell is one answer, Muck Rack on the left and Mention on the right.

The direct prompt

The plain question, one answer per model, grouped by where Muck Rack and Mention stood in it.

Muck Rack first, Mention an alternative

8 of 12 modelsMention was named in the answer but not as the choice, or not at all.
Claude Haiku 4.5Muck Rack alternatives: Brand24, Cision, Meltwater, Mention
GPT-5.4 miniMuck Rack alternatives: CisionOne, Meltwater
Gemini 3.5 FlashMuck Rack alternatives: Meltwater, Propel PRM, Semrush AI PR Toolkit
Grok 4.1 FastMuck Rack alternatives: Agility PR Solutions, Brand24, Semrush AI PR Toolkit
Mistral SmallMuck Rack alternatives: Brand24, CisionOne, Onclusive, Semrush, Semrush AI PR Toolkit
DeepSeek V4 FlashMuck Rack alternatives: Agility PR Solutions, Meltwater, Semrush AI PR Toolkit
Qwen 3.7 FlashAgility PR Solutions, Muck Rack alternatives: Semrush AI PR Toolkit
Kimi K2Meltwater, Muck Rack alternatives: Brand24, Mention, Semrush AI PR Toolkit, Talkwalker

Neither was the first choice, one was named

3 of 12 modelsThe answer put something else first and named one of the two as an alternative.
Llama 4 MaverickAgility PR Solutions alternatives: Muck Rack, Semrush
GLM 4.7 FlashXAgility PR Solutions alternatives: Muck Rack, Semrush AI PR Toolkit
MiniMax M2.5Agility PR Solutions, Brand24 alternatives: Critical Mention, Mention, Respona

Neither was named

1 of 12 modelsThe answer made no first choice from these two in this category.
Perplexity SonarSemrush AI PR Toolkit alternatives: Brand24, Cision, Meltwater

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Mention leads by four points.
Mention8%#4 of 11
Muck Rack4%#5 of 11
The full small business standing →
Mid-marketThe figures above
The order flips: Muck Rack leads at mid-market.
Muck Rack24%#1 of 13
Mention4%#6 of 13
The full mid-market standing →
Enterprise
Muck Rack leads by four points.
Muck Rack4%#4 of 9
Mention0%#– of 9
The full enterprise standing →

What the models said about Muck Rack

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“Avoid: Enterprise platforms like Meltwater, Cision, or Muck Rack” Kimi K2 · budget prompt · hard negative
“Other options include Muck Rack, Meltwater, and Agility PR, but they are more expensive and may be more suitable for larger companies.” Llama 4 Maverick · paraphrase prompt · soft negative
“Its journalist database skews toward business, technology, and trade press, and it lacks strong competitor benchmarking.” Perplexity Sonar · negative prompt · soft negative
“Muck Rack is a media relations platform ... popular with mid-market agencies and in-house teams that prioritize media relations workflow efficiency” Claude Haiku 4.5 · direct prompt · first choice
“Widely considered the most modern and intuitive UI... Highly recommended if pitching and relationship management are your main goals.” Gemini 3.5 Flash · scale prompt · first choice
“identify Agility PR Solutions and Muck Rack as the two strongest contenders for the mid-market segment” Qwen 3.7 Flash · direct prompt · first choice

What the models said about Mention

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“it has since eliminated its affordable plans (now ~$599/mo minimum). Most older articles recommending it are outdated.” DeepSeek V4 Flash · budget prompt · hard negative
“Was budget-friendly but shifted enterprise. Skip unless sales quotes a deal.” Grok 4.1 Fast · budget prompt · hard negative
“auto-deletion after 12 months and unclear data sovereignty concerns” Perplexity Sonar · negative prompt · soft negative
“Mention - This affordable tool for PR professionals tracks brand callouts across social platforms and the web” Claude Haiku 4.5 · budget prompt · first choice
“Best overall for a limited budget: Mention or Brand24” GPT-5.4 mini · budget prompt · first choice
“Budget monitoring | Brand24, Mention, Awario” Kimi K2 · negative prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.