Muck Rack vs Brand24
Eight of fourteen models named Muck Rack first on the direct prompt; two named Brand24. Muck Rack was named by thirteen of the fourteen models and Brand24 by thirteen and Muck Rack carries 50 labels and Brand24 40, so the shares are not directly comparable.
New York City, United States, founded 2009. Named in one category this edition.
Wrocław, Poland, founded 2011. Named in seven categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the PR and media monitoring page.
By framing
Muck RackFirst choices, of fourteen modelsBrand24
Across every category in the October 2026 Edition, Muck Rack and Brand24 were named in the same answer sixty-three times, of the 133 answers naming Muck Rack and the 181 naming Brand24. In those answers Brand24 took the first choice thirteen times and Muck Rack twelve.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | | ||
| GPT-5.4 mini | | | | |||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | ||||
| Grok 4.20 | | | | | | |
| Mistral Small | | | | |||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | | ||||
| Qwen 3.7 Flash | | | | | | |
| Kimi K2 | | | | |||
| GLM 4.7 FlashX | | | | | ||
| MiniMax M2.5 | | | | | ||
| GPT-6 Luna | | | | | ||
| Muse Glimmer 30B | | | | | |
Muck Rack Brand24 first choice named as an alternative argued againstblank: not namedEach cell is one answer, Muck Rack on the left and Brand24 on the right.The direct prompt
Both were the first choice
1 of 14 modelsThe answer named them together, and the judge labeled each a first choice.Muck Rack first, Brand24 an alternative
7 of 14 modelsBrand24 was named in the answer but not as the choice, or not at all.Brand24 first, Muck Rack an alternative
1 of 14 modelsMuck Rack was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
4 of 14 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
1 of 14 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
Brand2432%#1 of 11Muck Rack8%#5 of 11Muck Rack30%#1 of 13Brand2411%#3 of 13What the models said about Muck Rack
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“(Approach with Financial Caution)... you should still be cautious about their sales structure and technical requirements” Gemini 3.5 Flash · negative prompt · soft negative
“Tools such as Muck Rack and BuzzSumo are strong for tracking your own coverage but lack robust competitive benchmarking” Mistral Small · negative prompt · soft negative
“Muck Rack — be cautious if you need deep monitoring/reporting, especially for paywalled or niche coverage.” GPT-6 Luna · negative prompt · soft negative
“I'd recommend starting with Muck Rack (if journalist outreach is priority) or Brand24 (if monitoring and sentiment are priority)” MiniMax M2.5 · direct prompt · first choice
“For most mid-market B2B companies, Muck Rack offers the best balance of journalist database quality, monitoring depth, and pricing” GLM 4.7 FlashX · direct prompt · first choice
“Muck Rack and Agility PR Solutions - strong for mid-sized PR teams, online + print monitoring, PR CRM and outreach in one.” Muse Glimmer 30B · scale prompt · first choice
What the models said about Brand24
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.
“Pricing escalates quickly; reported issues with social listening accuracy” DeepSeek V4 Flash · negative prompt · soft negative
“Limitations: Less comprehensive than enterprise solutions” Kimi K2 · comparative prompt · soft negative
“Brand24 and Google Alerts are the most budget-friendly choices, with Brand24 offering more advanced features at a reasonable cost” Mistral Small · budget prompt · first choice
“best value option is usually Brand24 or Mention, with Brand24 often the stronger pick for pure media monitoring” GPT-5.4 mini · budget prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.