One of fourteen models named Semrush AI PR Toolkit first on the direct prompt; two named Brand24. Semrush AI PR Toolkit was named by thirteen of the fourteen models and Brand24 by thirteen and Semrush AI PR Toolkit carries 45 labels and Brand24 40, so the shares are not directly comparable.
By Semrush, Boston, United States, founded 2008. Named in one category this edition.
Wrocław, Poland, founded 2011. Named in seven categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the PR and media monitoring page.
Across every category in the October 2026 Edition, Semrush AI PR Toolkit and Brand24 were named in the same answer sixty-four times, of the 98 answers naming Semrush AI PR Toolkit and the 181 naming Brand24. In those answers Brand24 took the first choice twenty-one times and Semrush AI PR Toolkit sixteen.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | ||||||
| GPT-5.4 mini | ||||||
| Gemini 3.5 Flash | ||||||
| Perplexity Sonar | ||||||
| Grok 4.20 | ||||||
| Mistral Small | ||||||
| DeepSeek V4 Flash | ||||||
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | ||||||
| Kimi K2 | ||||||
| GLM 4.7 FlashX | ||||||
| MiniMax M2.5 | ||||||
| GPT-6 Luna | ||||||
| Muse Glimmer 30B |
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.
“another strong choice, but it is notably more expensive, starting around $258–$369/month” Perplexity Sonar · budget prompt · soft negative
“I'd recommend Prowly (now enhanced as part of Semrush's AI PR Toolkit) as a strong, balanced choice” Grok 4.20 · paraphrase prompt · first choice
“you're in the sweet spot for platforms like Meltwater, Agility, or Prowly” DeepSeek V4 Flash · scale prompt · first choice
“The best PR and media monitoring platform for a company with a limited budget is Prowly” Llama 4 Maverick · budget prompt · first choice
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.
“Pricing escalates quickly; reported issues with social listening accuracy” DeepSeek V4 Flash · negative prompt · soft negative
“Limitations: Less comprehensive than enterprise solutions” Kimi K2 · comparative prompt · soft negative
“Brand24 and Google Alerts are the most budget-friendly choices, with Brand24 offering more advanced features at a reasonable cost” Mistral Small · budget prompt · first choice
“best value option is usually Brand24 or Mention, with Brand24 often the stronger pick for pure media monitoring” GPT-5.4 mini · budget prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.