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PR and media monitoring · October 2026 Edition

Semrush AI PR Toolkit vs Brand24

One of fourteen models named Semrush AI PR Toolkit first on the direct prompt; two named Brand24. Semrush AI PR Toolkit was named by thirteen of the fourteen models and Brand24 by thirteen and Semrush AI PR Toolkit carries 45 labels and Brand24 40, so the shares are not directly comparable.

Semrush AI PR Toolkit

accepted challenger

By Semrush, Boston, United States, founded 2008. Named in one category this edition.

Brand24

accepted challenger

Wrocław, Poland, founded 2011. Named in seven categories this edition.

First-choice share14%11%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate2%5%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#3A position in a field of 13; printed, not drawn.
Labels4540A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Semrush AI PR Toolkit reading right to left. Rank and label count are printed, not drawn.Muck Rack was named alongside these two in twelve of the fourteen direct answers. Muck Rack vs Semrush AI PR Toolkit · Muck Rack vs Brand24 · Semrush AI PR Toolkit vs Mention

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the PR and media monitoring page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Semrush AI PR ToolkitFirst choices, of fourteen modelsBrand24
Direct12
Paraphrase40
Comparative001 against Brand24
Budget-constrained241 against Semrush AI PR Toolkit
Scale-constrained10
Negative011 against Brand24
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, Semrush AI PR Toolkit and Brand24 were named in the same answer sixty-four times, of the 98 answers naming Semrush AI PR Toolkit and the 181 naming Brand24. In those answers Brand24 took the first choice twenty-one times and Semrush AI PR Toolkit sixteen.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Semrush AI PR Toolkit and Brand24 stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Semrush AI PR Toolkit Brand24 first choice named as an alternative argued againstblank: not namedEach cell is one answer, Semrush AI PR Toolkit on the left and Brand24 on the right.

The direct prompt

The plain question, one answer per model, grouped by where Semrush AI PR Toolkit and Brand24 stood in it.

Semrush AI PR Toolkit first, Brand24 not the choice

1 of 14 modelsBrand24 was named in the answer but not as the choice, or not at all.
Kimi K2Semrush AI PR Toolkit alternatives: Agility PR Solutions, Prezly

Brand24 first, Semrush AI PR Toolkit not the choice

2 of 14 modelsSemrush AI PR Toolkit was named in the answer but not as the choice, or not at all.
Grok 4.20Brand24 alternatives: Mention, Muck Rack
MiniMax M2.5Brand24, Muck Rack alternatives: Agility PR Solutions

Neither was the first choice, one was named

7 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5Agility PR Solutions alternatives: Brand24, Mention, Muck Rack
Gemini 3.5 FlashMuck Rack alternatives: Meltwater, Semrush AI PR Toolkit
Perplexity SonarMuck Rack alternatives: Meltwater, Semrush AI PR Toolkit
DeepSeek V4 FlashMuck Rack alternatives: Brand24, Meltwater, Semrush AI PR Toolkit
Llama 4 MaverickAgility PR Solutions alternatives: Brand24, Mention, Semrush AI PR Toolkit
GLM 4.7 FlashXMuck Rack alternatives: Onclusive, Prezly, Semrush, Semrush AI PR Toolkit
Muse Glimmer 30BMeltwater alternatives: Agility PR Solutions, Cision One, Muck Rack, Semrush AI PR Toolkit

Neither was named

4 of 14 modelsThe answer made no first choice from these two in this category.
GPT-5.4 miniMuck Rack alternatives: CisionOne, Meltwater
Mistral SmallMuck Rack alternatives: Agility PR Solutions, Semrush
Qwen 3.7 FlashAgility PR Solutions alternatives: Meltwater, Muck Rack
GPT-6 LunaMuck Rack alternatives: Meltwater

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Brand24 leads by ten points.
Brand2432%#1 of 11
Semrush AI PR Toolkit22%#2 of 11
The full small business standing →
Mid-marketThe figures above
The order flips: Semrush AI PR Toolkit leads at mid-market.
Semrush AI PR Toolkit14%#2 of 13
Brand2411%#3 of 13
The full mid-market standing →
Enterprise
The order flips: Brand24 leads at enterprise.
Brand244%#4 of 8
Semrush AI PR Toolkit0%#– of 8
The full enterprise standing →

What the models said about Semrush AI PR Toolkit

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.

“another strong choice, but it is notably more expensive, starting around $258–$369/month” Perplexity Sonar · budget prompt · soft negative
“I'd recommend Prowly (now enhanced as part of Semrush's AI PR Toolkit) as a strong, balanced choice” Grok 4.20 · paraphrase prompt · first choice
“you're in the sweet spot for platforms like Meltwater, Agility, or Prowly” DeepSeek V4 Flash · scale prompt · first choice
“The best PR and media monitoring platform for a company with a limited budget is Prowly” Llama 4 Maverick · budget prompt · first choice

What the models said about Brand24

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.

“Pricing escalates quickly; reported issues with social listening accuracy” DeepSeek V4 Flash · negative prompt · soft negative
“Limitations: Less comprehensive than enterprise solutions” Kimi K2 · comparative prompt · soft negative
“Brand24 and Google Alerts are the most budget-friendly choices, with Brand24 offering more advanced features at a reasonable cost” Mistral Small · budget prompt · first choice
“best value option is usually Brand24 or Mention, with Brand24 often the stronger pick for pure media monitoring” GPT-5.4 mini · budget prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.