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Index Marketing PR › Brand24 vs Meltwater
PR and media monitoring · September 2026 Edition

Brand24 vs Meltwater

One of twelve models named Brand24 first on the direct prompt; one named Meltwater. Both were named by all twelve models and Brand24 carries 41 labels and Meltwater 56, so the shares are not directly comparable.

Brand24

accepted challenger

Wrocław, Poland, founded 2011. Named in four categories this edition.

Meltwater

criticized challenger

By Meltwater Group, San Francisco, founded 2001. Named in four categories this edition.

First-choice share14%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate2%43%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#4#7A position in a field of 13; printed, not drawn.
Labels4156A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Brand24 reading right to left. Rank and label count are printed, not drawn.Muck Rack was named alongside these two in ten of the twelve direct answers. Muck Rack vs Brand24 · Muck Rack vs Meltwater · Semrush AI PR Toolkit vs Brand24

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the PR and media monitoring page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
Brand24First choices, of twelve modelsMeltwater
Direct114 against Meltwater
Paraphrase108 against Meltwater
Comparative06
Budget-constrained504 against Meltwater
Scale-constrained01
Negative301 against Brand24 · 8 against Meltwater
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Across every category in the September 2026 Edition, Brand24 and Meltwater were named in the same answer eighty-one times, of the 122 answers naming Brand24 and the 208 naming Meltwater. In those answers Meltwater took the first choice eight times and Brand24 twenty-eight.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where Brand24 and Meltwater stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
Brand24 Meltwater first choice named as an alternative argued againstblank: not namedEach cell is one answer, Brand24 on the left and Meltwater on the right.

The direct prompt

The plain question, one answer per model, grouped by where Brand24 and Meltwater stood in it.

Brand24 first, Meltwater not the choice

1 of 12 modelsMeltwater was named in the answer but not as the choice, or not at all.
MiniMax M2.5Agility PR Solutions, Brand24 alternatives: Critical Mention, Mention, Respona

Meltwater first, Brand24 an alternative

1 of 12 modelsBrand24 was named in the answer but not as the choice, or not at all.
Kimi K2Meltwater, Muck Rack alternatives: Brand24, Mention, Semrush AI PR Toolkit, Talkwalker

Neither was the first choice, one was named

7 of 12 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5Muck Rack alternatives: Brand24, Cision, Meltwater, Mention
GPT-5.4 miniMuck Rack alternatives: CisionOne, Meltwater
Gemini 3.5 FlashMuck Rack alternatives: Meltwater, Propel PRM, Semrush AI PR Toolkit
Perplexity SonarSemrush AI PR Toolkit alternatives: Brand24, Cision, Meltwater
Grok 4.1 FastMuck Rack alternatives: Agility PR Solutions, Brand24, Semrush AI PR Toolkit
Mistral SmallMuck Rack alternatives: Brand24, CisionOne, Onclusive, Semrush, Semrush AI PR Toolkit
DeepSeek V4 FlashMuck Rack alternatives: Agility PR Solutions, Meltwater, Semrush AI PR Toolkit

Neither was named

3 of 12 modelsThe answer made no first choice from these two in this category.
Llama 4 MaverickAgility PR Solutions alternatives: Muck Rack, Semrush
Qwen 3.7 FlashAgility PR Solutions, Muck Rack alternatives: Semrush AI PR Toolkit
GLM 4.7 FlashXAgility PR Solutions alternatives: Muck Rack, Semrush AI PR Toolkit

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Brand24 leads by thirty-one points.
Brand2431%#1 of 11
Meltwater0%#11 of 11
The full small business standing →
Mid-marketThe figures above
Brand24 leads by ten points.
Brand2414%#4 of 13
Meltwater4%#7 of 13
The full mid-market standing →
Enterprise
The order flips: Meltwater leads at enterprise.
Meltwater57%#1 of 9
Brand246%#3 of 9
The full enterprise standing →

What the models said about Brand24

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.

“One cited warning is no mobile alerts.” Perplexity Sonar · negative prompt · soft negative
“The research consistently highlights Brand24 and Prowly as the top budget-friendly choices” Kimi K2 · budget prompt · first choice
“Brand24 is the better pick if your priority is cheaper monitoring only” Perplexity Sonar · budget prompt · first choice
“Budget monitoring | Brand24, Mention, Awario | $29-$199/mo” Kimi K2 · negative prompt · first choice

What the models said about Meltwater

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“Meltwater is notorious for its aggressive auto-renewal clauses... they will legally lock you into another full year” Gemini 3.5 Flash · negative prompt · hard negative
“rely on opaque pricing, aggressive contract terms, and bundling to maximize revenue... avoid the all-in-one suites” Kimi K2 · negative prompt · hard negative
“Avoid Meltwater and Cision unless you have specific needs that outweigh their significant contract risks” Mistral Small · negative prompt · hard negative
“Enterprise PR + social in one place → Meltwater or Cision ... Standout Strength: Widest source coverage and best PR-social integration” DeepSeek V4 Flash · comparative prompt · first choice
“Often considered the industry leader for pure media monitoring... Best archive of TV, Radio, and Print news.” Qwen 3.7 Flash · comparative prompt · first choice
“Meltwater | Enterprise brands needing deep social listening | 300K+ news sources, AI-powered insights” GLM 4.7 FlashX · comparative prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.