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PR and media monitoring · October 2026 Edition

Brand24 vs Meltwater

Two of fourteen models named Brand24 first on the direct prompt; one named Meltwater. Brand24 was named by thirteen of the fourteen models and Meltwater by fourteen and Brand24 carries 40 labels and Meltwater 67, so the shares are not directly comparable.

Brand24

accepted challenger

Wrocław, Poland, founded 2011. Named in seven categories this edition.

Meltwater

criticized challenger

By Meltwater Group, San Francisco, founded 2001. Named in ten categories this edition.

First-choice share11%9%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate5%30%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#6A position in a field of 13; printed, not drawn.
Labels4067A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Brand24 reading right to left. Rank and label count are printed, not drawn.Muck Rack was named alongside these two in twelve of the fourteen direct answers. Muck Rack vs Brand24 · Muck Rack vs Meltwater · Semrush AI PR Toolkit vs Brand24

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the PR and media monitoring page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Brand24First choices, of fourteen modelsMeltwater
Direct213 against Meltwater
Paraphrase013 against Meltwater
Comparative071 against Brand24
Budget-constrained406 against Meltwater
Scale-constrained03
Negative121 against Brand24 · 8 against Meltwater
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, Brand24 and Meltwater were named in the same answer 103 times, of the 181 answers naming Brand24 and the 341 naming Meltwater. In those answers Meltwater took the first choice eight times and Brand24 twenty-six.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Brand24 and Meltwater stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Brand24 Meltwater first choice named as an alternative argued againstblank: not namedEach cell is one answer, Brand24 on the left and Meltwater on the right.

The direct prompt

The plain question, one answer per model, grouped by where Brand24 and Meltwater stood in it.

Brand24 first, Meltwater not the choice

2 of 14 modelsMeltwater was named in the answer but not as the choice, or not at all.
Grok 4.20Brand24 alternatives: Mention, Muck Rack
MiniMax M2.5Brand24, Muck Rack alternatives: Agility PR Solutions

Meltwater first, Brand24 not the choice

1 of 14 modelsBrand24 was named in the answer but not as the choice, or not at all.
Muse Glimmer 30BMeltwater alternatives: Agility PR Solutions, Cision One, Muck Rack, Semrush AI PR Toolkit

Neither was the first choice, one was named

8 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5Agility PR Solutions alternatives: Brand24, Mention, Muck Rack
GPT-5.4 miniMuck Rack alternatives: CisionOne, Meltwater
Gemini 3.5 FlashMuck Rack alternatives: Meltwater, Semrush AI PR Toolkit
Perplexity SonarMuck Rack alternatives: Meltwater, Semrush AI PR Toolkit
DeepSeek V4 FlashMuck Rack alternatives: Brand24, Meltwater, Semrush AI PR Toolkit
Llama 4 MaverickAgility PR Solutions alternatives: Brand24, Mention, Semrush AI PR Toolkit
Qwen 3.7 FlashAgility PR Solutions alternatives: Meltwater, Muck Rack
GPT-6 LunaMuck Rack alternatives: Meltwater

Neither was named

3 of 14 modelsThe answer made no first choice from these two in this category.
Mistral SmallMuck Rack alternatives: Agility PR Solutions, Semrush
Kimi K2Semrush AI PR Toolkit alternatives: Agility PR Solutions, Prezly
GLM 4.7 FlashXMuck Rack alternatives: Onclusive, Prezly, Semrush, Semrush AI PR Toolkit

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Brand24 leads by thirty-two points.
Brand2432%#1 of 11
Meltwater0%#11 of 11
The full small business standing →
Mid-marketThe figures above
Brand24 leads by two points.
Brand2411%#3 of 13
Meltwater9%#6 of 13
The full mid-market standing →
Enterprise
The order flips: Meltwater leads at enterprise.
Meltwater46%#1 of 8
Brand244%#4 of 8
The full enterprise standing →

What the models said about Brand24

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.

“Pricing escalates quickly; reported issues with social listening accuracy” DeepSeek V4 Flash · negative prompt · soft negative
“Limitations: Less comprehensive than enterprise solutions” Kimi K2 · comparative prompt · soft negative
“Brand24 and Google Alerts are the most budget-friendly choices, with Brand24 offering more advanced features at a reasonable cost” Mistral Small · budget prompt · first choice
“best value option is usually Brand24 or Mention, with Brand24 often the stronger pick for pure media monitoring” GPT-5.4 mini · budget prompt · first choice

What the models said about Meltwater

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.

“one of the most frequently criticized platforms in the PR community... The "Relentless" Sales Culture... The Auto-Renewal Trap” Gemini 3.5 Flash · negative prompt · hard negative
“Why to avoid: ... Many users feel it is "overpriced" and that it offers "no semblance of quality monitoring results"” GLM 4.7 FlashX · negative prompt · hard negative
“Avoid for mid-market: Enterprise heavies like Meltwater/Cision (powerful but pricey, $10K+/month, overkill” Grok 4.20 · direct prompt · hard negative
“Choose Meltwater if you need the broadest coverage, AI visibility tracking, and comprehensive media intelligence across all channels” Kimi K2 · comparative prompt · first choice
“Meltwater leads the category conversation and owns breadth, integrated intelligence, and crisis-monitoring credibility.” Claude Haiku 4.5 · comparative prompt · first choice
“Meltwater: Strong on global media intelligence and analytics; best for media-heavy organizations” Qwen 3.7 Flash · scale prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.