Index › Marketing › PR › Enterprise › September 2026 Edition

PR and media monitoring for enterprise buyers

Asked as “PR and media monitoring platform”, and as “press outreach and media monitoring tool”, on behalf of an enterprise B2B company. 47 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.

Standing

Meltwater

Clear leader

57% of first choices, clear leader.

ShowinginAll 73 categories →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

Small business

Brand2431%ContestedStanding →Mid-market

Muck Rack24%ContestedStanding →Enterprise

Meltwater57%Clear leaderThis page

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for an enterprise B2B company. Ordered by share.

ProductFirst-choice shareNegative rateLabelsQuadrant

Meltwater20%66endorsed leader

Cision22%55accepted challenger

Brand2445%11criticized challenger

Muck Rack18%39accepted challenger

Talkwalker17%24accepted challenger

Show the four products at 0%, ordered by negative rate

Brandwatch30%33criticized challenger

Agility PR Solutions9%11accepted challenger

LexisNexis Newsdesk8%13accepted challenger

Onclusive3%30accepted challenger

Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.

Head to head

Muck Rack vs Semrush AI PR Toolkit Muck Rack vs Awario Semrush AI PR Toolkit vs Awario

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default

Negative label rate →

Accepted challengerEndorsed leader

0%First-choice share → · lines at 30% share and 25% negative70%

Key

Meltwater57%

Cision21%

Brand246%

Muck Rack4%

Talkwalker2%

Onclusive0%

Brandwatch0%

LexisNexis Newsdesk0%

Agility PR Solutions0%

02What they warned about

Four of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Perplexity Sonar, Mistral Small, DeepSeek V4 Flash, Qwen 3.7 Flash, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.

Meltwater

20%

13 of 66 labels negative · 9 of 12 models · 3 hard negative

“Why avoid/caution: Strong for global/broadcast but overwhelming for teams needing clean, real-time data without heavy filtering/training.” Grok 4.1 Fast, negative prompt

Cision

22%

12 of 55 labels negative · 8 of 12 models · 6 hard negative

“Highest caution: The dominant legacy incumbents ... Aggressive contract lock-in ... Audited "High Risk" billing record” DeepSeek V4 Flash, negative prompt

Brandwatch

30%

10 of 33 labels negative · 8 of 12 models

“Brandwatch may not be the best choice for teams that only care about earned media coverage, as it is a social intelligence tool first and a PR platform second.” Llama 4 Maverick, negative prompt

Muck Rack

18%

7 of 39 labels negative · 7 of 12 models

“Alternatives like Brandwatch or Muck Rack work for mid-tier but lack full enterprise depth for thousands of users.” Grok 4.1 Fast, paraphrase prompt

03What they cite

Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

24 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 233 links across 79 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

meltwater.com

vendor site · Meltwater10 answers · 16 citations · 3 models

prlab.co

10 answers · 13 citations · 2 models

guideflow.com

vendor site · Guideflow8 answers · 11 citations · 2 models

learn.g2.com

8 answers · 11 citations · 3 models

gartner.com

vendor site · Gartner8 answers · 8 citations · 2 models

shadow.inc

vendor site · Shadow7 answers · 11 citations · 2 models

onclusive.com

vendor site · Onclusive7 answers · 9 citations · 2 models

pr.co

6 answers · 11 citations · 1 model

prowly.com

6 answers · 9 citations · 2 models

cision.com

vendor site · Cision5 answers · 5 citations · 2 models

cloro.dev

vendor site · Cloro5 answers · 5 citations · 2 models

g2.com

5 answers · 5 citations · 3 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

prlab.co/blog/the-best-media-monitoring-tools-for-news-and-social-media

9 answers · 2 models

gartner.com/reviews/market/pr-and-media-monitoring-tools

7 answers · 2 models

guideflow.com/blog/media-monitoring-software

7 answers · 2 models

learn.g2.com/best-pr-analytics-software

6 answers · 2 models

cloro.dev/blog/media-monitoring-tools

5 answers · 2 models

improvado.io/blog/best-digital-pr-tools-and-software

5 answers · 1 model

launchmetrics.com/resources/blog/best-media-monitoring-tools

5 answers · 2 models

pr.co/blog/top-10-pr-software-for-2026

5 answers · 1 model

visualping.io/blog/top-pr-monitoring-tools

5 answers · 2 models

onclusive.com/resources/blog/media-monitoring-tools-2026

4 answers · 1 model

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.

ModelDirect“What is the best PR and media monitoring platform for an enterprise B2B company?”Paraphrase“Which press outreach and media monitoring tool would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade PR and media monitoring platforms and how do they differ?”Budget-constrained“What is the best PR and media monitoring platform for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating a PR and media monitoring platform. What should we look at?”Negative“Which PR and media monitoring platforms should a large enterprise avoid or be cautious about?”

Claude Haiku 4.5Meltwater

Three alternatives

Agility PR Solutions, Muck Rack, TVEyes

CisionChanged

Two alternatives

AgilityPR Solutions, Meltwater

Cision, Meltwater

Two alternatives

Brandwatch, Talkwalker

Meltwater

One alternative

Cision

no first choiceagainst: Brandwatch, Meltwater

GPT-5.4 miniMeltwater

Three alternatives

CisionOne, Muck Rack, Onclusive

CisionChanged

Two alternatives

Meltwater, Muck Rack

Cision, CisionOne, Meltwater

Three alternatives

Brandwatch, Onclusive, Talkwalker

Meltwater

One alternative

CisionOne

no first choicenothing named

Gemini 3.5 FlashMuck Rack

Four alternatives

Cision, Meltwater, Onclusive, PR Newswire

Muck RackHeld

Three alternatives

Cision, CisionOne, Meltwater

no first choice

Six alternatives

Agility PR Solutions, Cision, Meltwater, Muck Rack, Notified, Onclusive

Determ, Truescope

Three alternatives

Emplifi, Lumen, Muck Rack

against: Cision, Meltwaterno first choiceagainst: Brand24, BuzzSumo, Cision, Emplifi, Hootsuite, Meltwater, Mention, Semrush AI PR Toolkit, Sprout Social

Perplexity SonarMeltwater

Two alternatives

Cision, Onclusive

CisionChanged

Two alternatives

Meltwater, Muck Rack

Meltwater

Six alternatives

Brandwatch, Cision, LexisNexis Newsdesk, Muck Rack, Onclusive, Talkwalker

Meltwater

Two alternatives

Cision, Onclusive

no first choiceagainst: Brand24, BuzzSumo, CoverageBook, Mention, Muck Rack, Semrush AI PR Toolkit

Grok 4.1 FastMeltwater

Four alternatives

Brandwatch, Cision, Muck Rack, Talkwalker

MeltwaterHeld

One alternative

Cision

against: Brandwatch, Muck RackCision, Meltwater

Six alternatives

Brandwatch, Critical Mention / TVEyes, LexisNexis Newsdesk, Muck Rack, Onclusive, Talkwalker

Cision, Meltwater

Three alternatives

LexisNexis Newsdesk, Onclusive, Signal AI

against: Brand24, Brandwatch, Hootsuite, Sprout Social, TalkwalkerMeltwater

Two alternatives

Brandwatch, Cision

against: Agility PR Solutions, Cision, Meltwater

Mistral SmallMeltwater

Four alternatives

Brandwatch, Cision, Muck Rack, Onclusive

Cision, MeltwaterChangedMeltwater, Onclusive

Six alternatives

Brandwatch Consumer Intelligence, Cision, LexisNexis Newsdesk, Muck Rack, Signal AI, TVEyes

Cision

Two alternatives

Meltwater, Onclusive

no first choiceagainst: Brandwatch, Cision, Critical Mention, LexisNexis Newsdesk, Meltwater, TVEyes, Talkwalker

DeepSeek V4 FlashMeltwater

Four alternatives

Cision, Muck Rack, Onclusive, Signal AI

CisionChanged

Two alternatives

Meltwater, Muck Rack

Meltwater

Six alternatives

Brandwatch, Cision, LexisNexis Newsdesk, Muck Rack, Onclusive, Signal AI

Brand24

Four alternatives

Agility PR Solutions, Critical Mention, Mention, Onclusive

against: Cision, Meltwater, Muck RackMeltwater

Four alternatives

Cision, Muck Rack, Onclusive, Talkwalker

against: Brandwatch, Business Wire, Cision, Meltwater, PR Newswire, Talkwalker

Llama 4 MaverickMeltwaterMeltwaterHeld

Four alternatives

Agility PR Solutions, Brandwatch, Cision, Muck Rack

no first choiceCision, Meltwater, Talkwalkerno first choiceagainst: Brandwatch, BuzzSumo, Muck Rack

Qwen 3.7 FlashMeltwater

Two alternatives

Launchmetrics, Newsdata.io API

CisionChanged

One alternative

Meltwater

Onclusive

Five alternatives

CisionOne, LexisNexis Newsdesk, Meltwater, Signal AI, TVEyes

Brand24

Three alternatives

Cision, Meltwater, TVEyes

Meltwater

Two alternatives

Cision, Onclusive

against: BuzzSumo, Cision, Hootsuite, Meltwater, Muck Rack, Pressboard, Sprout Social

Kimi K2Meltwater

Four alternatives

Cision, Muck Rack, Onclusive, Talkwalker

MeltwaterHeld

Two alternatives

Brandwatch, CisionOne

Meltwater

Six alternatives

Brandwatch, Cision, CisionOne, Onclusive, Sprinklr, Talkwalker

Determ

Three alternatives

Brand24, Mention, Onclusive

against: Brandwatch, Cision, MeltwaterMeltwater

One alternative

Muck Rack

against: Cision, Sprinklragainst: Brandwatch, Cision, Meltwater, Sprinklr, Talkwalker

GLM 4.7 FlashXMeltwater

Three alternatives

Brandwatch, Cision, Talkwalker

CisionOneChanged

Two alternatives

Meltwater, Muck Rack

Cision, Meltwater

Six alternatives

Brandwatch, LexisNexis Newsdesk, Muck Rack, Onclusive, Signal AI, Talkwalker

Meltwater

Four alternatives

Agility PR Solutions, Brandwatch, Cision, Talkwalker

against: Muck Rackno first choiceagainst: Agorapulse, Awario, Brand24, Brandwatch, Cision, Crisp, Google Alerts, Hootsuite, Iconosquare, Meltwater, Mention

MiniMax M2.5Meltwater

Three alternatives

Brandwatch, Cision, Talkwalker

Cision, MeltwaterChanged

Two alternatives

Brand24, Muck Rack

Cision One, Onclusive

Three alternatives

LexisNexis Newsdesk, Meltwater, Signal AI

Brand24

Three alternatives

Cision, Onclusive, Talkwalker

against: Brandwatch, MeltwaterMeltwater

One alternative

Sprinklr

against: Brand24against: Cision, Meltwater, Muck Rack, Onclusive

Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record

Seventy-two rows: every prompt, every model, every answer.

Prompt	Model	Version string	Time (UTC)	Searched	Sources	Latency
Direct recommendation	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 00:12	yes	7	7 s
Direct recommendation	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 01:32	yes	5	11 s
Direct recommendation	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 04:48	yes	16	25 s
Direct recommendation	Perplexity Sonar	`sonar`	2026-09-15 02:05	yes	20	7 s
Direct recommendation	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 04:41	yes	0	8 s
Direct recommendation	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 01:51	yes	0	8 s
Direct recommendation	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-15 02:23	yes	0	36 s
Direct recommendation	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 00:55	yes	0	1 s
Direct recommendation	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 00:23	yes	0	30 s
Direct recommendation	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 04:34	yes	0	41 s
Direct recommendation	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 04:45	yes	0	40 s
Direct recommendation	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 00:18	yes	0	17 s
Paraphrase	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 02:18	yes	8	8 s
Paraphrase	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 04:06	yes	3	5 s
Paraphrase	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 02:44	yes	10	21 s
Paraphrase	Perplexity Sonar	`sonar`	2026-09-15 04:07	yes	19	5 s
Paraphrase	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 00:46	yes	0	7 s
Paraphrase	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 03:58	no	0	3 s
Paraphrase	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-14 23:15	yes	0	27 s
Paraphrase	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 04:14	yes	0	1 s
Paraphrase	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-14 23:15	yes	0	40 s
Paraphrase	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 04:58	yes	0	86 s
Paraphrase	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 01:46	yes	0	17 s
Paraphrase	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 01:13	yes	0	13 s
Comparative	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 01:30	yes	16	10 s
Comparative	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 03:50	yes	8	8 s
Comparative	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-14 23:23	yes	16	22 s
Comparative	Perplexity Sonar	`sonar`	2026-09-15 04:51	yes	20	11 s
Comparative	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 02:24	yes	0	9 s
Comparative	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 04:30	yes	0	11 s
Comparative	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-15 01:12	yes	0	70 s
Comparative	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 00:25	yes	0	1 s
Comparative	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 02:06	yes	0	38 s
Comparative	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 05:00	yes	0	37 s
Comparative	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 03:53	yes	0	42 s
Comparative	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-14 23:18	yes	0	12 s
Budget constrained	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 01:24	yes	15	11 s
Budget constrained	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 01:38	yes	3	5 s
Budget constrained	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-14 23:22	yes	23	29 s
Budget constrained	Perplexity Sonar	`sonar`	2026-09-15 03:50	yes	20	6 s
Budget constrained	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 02:18	yes	0	23 s
Budget constrained	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 01:04	yes	0	10 s
Budget constrained	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-15 03:07	yes	0	51 s
Budget constrained	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 04:27	yes	0	2 s
Budget constrained	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 02:17	yes	0	78 s
Budget constrained	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 02:52	yes	0	61 s
Budget constrained	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 04:24	yes	0	46 s
Budget constrained	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 01:48	yes	0	47 s
Scale constrained	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 02:01	yes	18	13 s
Scale constrained	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 02:37	yes	3	7 s
Scale constrained	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-14 22:56	yes	7	26 s
Scale constrained	Perplexity Sonar	`sonar`	2026-09-15 04:01	yes	20	12 s
Scale constrained	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 01:39	yes	0	9 s
Scale constrained	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 03:43	no	0	6 s
Scale constrained	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-15 00:11	yes	0	85 s
Scale constrained	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-14 23:53	yes	0	2 s
Scale constrained	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 00:23	yes	0	50 s
Scale constrained	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 04:43	yes	0	52 s
Scale constrained	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-14 23:45	yes	0	134 s
Scale constrained	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 03:18	yes	0	17 s
Negative framing	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 03:35	yes	23	10 s
Negative framing	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 02:40	yes	5	7 s
Negative framing	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-14 23:11	yes	13	30 s
Negative framing	Perplexity Sonar	`sonar`	2026-09-15 01:22	yes	20	6 s
Negative framing	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 02:40	yes	0	11 s
Negative framing	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 01:26	yes	0	16 s
Negative framing	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-15 03:04	yes	0	32 s
Negative framing	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 04:40	yes	0	2 s
Negative framing	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 04:03	no	0	47 s
Negative framing	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 03:37	yes	0	60 s
Negative framing	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 01:01	yes	0	24 s
Negative framing	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-14 23:16	yes	0	30 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings

None. Every name in this category resolved on its own.

Unresolved, counted raw

Newsdata.io API

Discontinued, still offered

No shut-down product was recommended here.

PR and media monitoring for enterprise buyers

By buyer segment

01The standing

Recommended versus criticized

02What they warned about

03What they cite

Sites the answers cite

Pages the answers cite

04How they answered

05The record

Normalization in this category

Also in marketing