Muck Rack vs Awario
Eight of twelve models named Muck Rack first on the direct prompt; zero named Awario. Muck Rack was named by twelve of the twelve models and Awario by nine and Muck Rack carries 53 labels and Awario 14, so the shares are not directly comparable.
New York City, United States, founded 2009. Named in one category this edition.
founded 2016. Named in one category this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the PR and media monitoring page.
By framing
Muck RackFirst choices, of twelve modelsAwario
The direct prompt
Muck Rack first, Awario not the choice
8 of 12 modelsAwario was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
2 of 12 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
2 of 12 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
Awario20%#3 of 11Muck Rack4%#5 of 11Muck Rack24%#1 of 13Awario16%#3 of 13What the models said about Muck Rack
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“Avoid: Enterprise platforms like Meltwater, Cision, or Muck Rack” Kimi K2 · budget prompt · hard negative
“Other options include Muck Rack, Meltwater, and Agility PR, but they are more expensive and may be more suitable for larger companies.” Llama 4 Maverick · paraphrase prompt · soft negative
“Its journalist database skews toward business, technology, and trade press, and it lacks strong competitor benchmarking.” Perplexity Sonar · negative prompt · soft negative
“Muck Rack is a media relations platform ... popular with mid-market agencies and in-house teams that prioritize media relations workflow efficiency” Claude Haiku 4.5 · direct prompt · first choice
“Widely considered the most modern and intuitive UI... Highly recommended if pitching and relationship management are your main goals.” Gemini 3.5 Flash · scale prompt · first choice
“identify Agility PR Solutions and Muck Rack as the two strongest contenders for the mid-market segment” Qwen 3.7 Flash · direct prompt · first choice
What the models said about Awario
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.
“Lowest rated among common monitoring tools (3.9/5 on G2)” MiniMax M2.5 · negative prompt · soft negative
“Awario is the cheapest fully-featured listening tool on the market. ... Choose Awario if you have a micro-budget and want the most robust ... listening tool possible.” Gemini 3.5 Flash · budget prompt · first choice
“The best PR and media monitoring platform for a company with a limited budget is Awario, which starts at $29/month” Llama 4 Maverick · budget prompt · first choice
“Frequently recommended as best value for small businesses... then upgrade to Awario ($29/mo)” MiniMax M2.5 · budget prompt · first choice
Comparisons are drawn for the top three products in each category. The output is the models' output; nothing here is a recommendation by the index.