PR and media monitoring · October 2026 Edition
Muck Rack vs Google Alerts
Eight of fourteen models named Muck Rack first on the direct prompt; zero named Google Alerts. Muck Rack was named by thirteen of the fourteen models and Google Alerts by ten and Muck Rack carries 50 labels and Google Alerts 18, so the shares are not directly comparable.
New York City, United States, founded 2009. Named in one category this edition.
By Google, Mountain View, California, United States, founded 1998. Named in six categories this edition.
First-choice share30%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate14%17%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#8A position in a field of 13; printed, not drawn.
Labels5018A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Muck Rack reading right to left. Rank and label count are printed, not drawn.Muck Rack vs Semrush AI PR Toolkit · Muck Rack vs Brand24 · Muck Rack vs Mention
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the PR and media monitoring page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Muck RackFirst choices, of fourteen modelsGoogle Alerts
Direct80
Paraphrase701 against Google Alerts
Comparative10
Budget-constrained022 against Muck Rack
Scale-constrained20
Negative105 against Muck Rack · 2 against Google Alerts
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where Muck Rack and Google Alerts stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | | ||
| GPT-5.4 mini | | | | |||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | |||
| Grok 4.1 Fast | | | | | | |
| Mistral Small | | | | |||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | | | | | ||
| Kimi K2 | | | | |||
| GLM 4.7 FlashX | | | | | | |
| MiniMax M2.5 | | | | |||
| GPT-6 Luna | | | | | ||
| Muse Glimmer 30B | | | | |
Muck Rack Google Alerts first choice named as an alternative argued againstblank: not namedEach cell is one answer, Muck Rack on the left and Google Alerts on the right.The direct prompt
The plain question, one answer per model, grouped by where Muck Rack and Google Alerts stood in it.
Muck Rack first, Google Alerts not the choice
8 of 14 modelsGoogle Alerts was named in the answer but not as the choice, or not at all.GPT-5.4 miniMuck Rack alternatives: CisionOne, Meltwater
Gemini 3.5 FlashMuck Rack alternatives: Meltwater, Semrush AI PR Toolkit
Perplexity SonarMuck Rack alternatives: Meltwater, Semrush AI PR Toolkit
Mistral SmallMuck Rack alternatives: Agility PR Solutions, Semrush
DeepSeek V4 FlashMuck Rack alternatives: Brand24, Meltwater, Semrush AI PR Toolkit
GLM 4.7 FlashXMuck Rack alternatives: Onclusive, Prezly, Semrush, Semrush AI PR Toolkit
MiniMax M2.5Brand24, Muck Rack alternatives: Agility PR Solutions
GPT-6 LunaMuck Rack alternatives: Meltwater
Neither was the first choice, one was named
4 of 14 modelsThe answer put something else first and named one of the two as an alternative.Claude Haiku 4.5Agility PR Solutions alternatives: Brand24, Mention, Muck Rack
Grok 4.1 FastBrand24 alternatives: Mention, Muck Rack
Qwen 3.7 FlashAgility PR Solutions alternatives: Meltwater, Muck Rack
Muse Glimmer 30BMeltwater alternatives: Agility PR Solutions, Cision One, Muck Rack, Semrush AI PR Toolkit
Neither was named
2 of 14 modelsThe answer made no first choice from these two in this category.Llama 4 MaverickAgility PR Solutions alternatives: Brand24, Mention, Semrush AI PR Toolkit
Kimi K2Semrush AI PR Toolkit alternatives: Agility PR Solutions, Prezly
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Muck Rack leads by eight points.
Muck Rack8%#5 of 11Google Alerts0%#6 of 11Mid-marketThe figures above
Muck Rack leads by twenty-seven points.
Muck Rack30%#1 of 13Google Alerts4%#8 of 13Enterprise
Muck Rack leads by twelve points.
Muck Rack12%#3 of 8Google Alerts0%#– of 8What the models said about Muck Rack
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“(Approach with Financial Caution)... you should still be cautious about their sales structure and technical requirements” Gemini 3.5 Flash · negative prompt · soft negative
“Tools such as Muck Rack and BuzzSumo are strong for tracking your own coverage but lack robust competitive benchmarking” Mistral Small · negative prompt · soft negative
“Muck Rack — be cautious if you need deep monitoring/reporting, especially for paywalled or niche coverage.” GPT-6 Luna · negative prompt · soft negative
“I'd recommend starting with Muck Rack (if journalist outreach is priority) or Brand24 (if monitoring and sentiment are priority)” MiniMax M2.5 · direct prompt · first choice
“For most mid-market B2B companies, Muck Rack offers the best balance of journalist database quality, monitoring depth, and pricing” GLM 4.7 FlashX · direct prompt · first choice
“Muck Rack and Agility PR Solutions - strong for mid-sized PR teams, online + print monitoring, PR CRM and outreach in one.” Muse Glimmer 30B · scale prompt · first choice
What the models said about Google Alerts
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.
“Avoid free/low-tier options like Google Alerts for anything beyond casual use—they miss depth” Grok 4.1 Fast · negative prompt · hard negative
“While free, Google Alerts is generally considered too basic for professional PR monitoring.” GLM 4.7 FlashX · negative prompt · hard negative
“basic tools (like Google Alerts and Excel sheets) aren't robust enough” Gemini 3.5 Flash · paraphrase prompt · soft negative
“the best starting point is often free or very low-cost tools like Google Alerts... Test Google Alerts first.” Grok 4.1 Fast · budget prompt · first choice
Also compared
Muck Rack vs Semrush AI PR ToolkitMuck Rack vs Brand24Muck Rack vs MentionMuck Rack vs Agility PR SolutionsMuck Rack vs MeltwaterMuck Rack vs AwarioSemrush AI PR Toolkit vs Google AlertsBrand24 vs Google AlertsMention vs Google AlertsAgility PR Solutions vs Google AlertsMeltwater vs Google AlertsAwario vs Google AlertsAll twenty-eight head-to-head pages and the full PR standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.