Muck Rack vs Semrush AI PR Toolkit
Eight of fourteen models named Muck Rack first on the direct prompt; one named Semrush AI PR Toolkit. Muck Rack was named by thirteen of the fourteen models and Semrush AI PR Toolkit by thirteen and Muck Rack carries 50 labels and Semrush AI PR Toolkit 45, so the shares are not directly comparable.
New York City, United States, founded 2009. Named in one category this edition.
By Semrush, Boston, United States, founded 2008. Named in one category this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the PR and media monitoring page.
By framing
Muck RackFirst choices, of fourteen modelsSemrush AI PR Toolkit
Across every category in the October 2026 Edition, Muck Rack and Semrush AI PR Toolkit were named in the same answer sixty-three times, of the 133 answers naming Muck Rack and the 98 naming Semrush AI PR Toolkit. In those answers Semrush AI PR Toolkit took the first choice twenty times and Muck Rack seventeen.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | | ||
| GPT-5.4 mini | | | | |||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | |||
| Grok 4.20 | | | | | ||
| Mistral Small | | | | |||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | | ||||
| Qwen 3.7 Flash | | | | | ||
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | | |||
| MiniMax M2.5 | | | | | ||
| GPT-6 Luna | | | | | | |
| Muse Glimmer 30B | | | | | |
Muck Rack Semrush AI PR Toolkit first choice named as an alternative argued againstblank: not namedEach cell is one answer, Muck Rack on the left and Semrush AI PR Toolkit on the right.The direct prompt
Muck Rack first, Semrush AI PR Toolkit an alternative
8 of 14 modelsSemrush AI PR Toolkit was named in the answer but not as the choice, or not at all.Semrush AI PR Toolkit first, Muck Rack not the choice
1 of 14 modelsMuck Rack was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
5 of 14 modelsThe answer put something else first and named one of the two as an alternative.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
Semrush AI PR Toolkit22%#2 of 11Muck Rack8%#5 of 11Muck Rack30%#1 of 13Semrush AI PR Toolkit14%#2 of 13Muck Rack12%#3 of 8Semrush AI PR Toolkit0%#– of 8What the models said about Muck Rack
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“(Approach with Financial Caution)... you should still be cautious about their sales structure and technical requirements” Gemini 3.5 Flash · negative prompt · soft negative
“Tools such as Muck Rack and BuzzSumo are strong for tracking your own coverage but lack robust competitive benchmarking” Mistral Small · negative prompt · soft negative
“Muck Rack — be cautious if you need deep monitoring/reporting, especially for paywalled or niche coverage.” GPT-6 Luna · negative prompt · soft negative
“I'd recommend starting with Muck Rack (if journalist outreach is priority) or Brand24 (if monitoring and sentiment are priority)” MiniMax M2.5 · direct prompt · first choice
“For most mid-market B2B companies, Muck Rack offers the best balance of journalist database quality, monitoring depth, and pricing” GLM 4.7 FlashX · direct prompt · first choice
“Muck Rack and Agility PR Solutions - strong for mid-sized PR teams, online + print monitoring, PR CRM and outreach in one.” Muse Glimmer 30B · scale prompt · first choice
What the models said about Semrush AI PR Toolkit
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.
“another strong choice, but it is notably more expensive, starting around $258–$369/month” Perplexity Sonar · budget prompt · soft negative
“I'd recommend Prowly (now enhanced as part of Semrush's AI PR Toolkit) as a strong, balanced choice” Grok 4.20 · paraphrase prompt · first choice
“you're in the sweet spot for platforms like Meltwater, Agility, or Prowly” DeepSeek V4 Flash · scale prompt · first choice
“The best PR and media monitoring platform for a company with a limited budget is Prowly” Llama 4 Maverick · budget prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.