Every category where a model named Semrush AI PR Toolkit for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
PR and media monitoring	Marketing	20%	2 of 65	5%	38	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Semrush AI PR Toolkit yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Semrush AI PR Toolkit across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0	0
GPT-5.4 mini	0	0	0	0	0
Gemini 3.5 Flash	1	2	1	0	4
Perplexity Sonar	3	0	1	1	5
Grok 4.1 Fast	1	2	0	1	4
Mistral Small	0	2	2	0	4
DeepSeek V4 Flash	1	3	1	0	5
Llama 4 Maverick	1	1	0	0	2
Qwen 3.7 Flash	0	3	0	0	3
Kimi K2	2	3	1	0	6
GLM 4.7 FlashX	1	3	0	0	4
MiniMax M2.5	0	0	1	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct17 labels5

Paraphrase18 labels13

Comparative18 labels3not counted in share

Budget-constrained17 labels2

Scale-constrained10 labels3

Negative17 labels1not counted in share

First choiceAlternativeMentionNegative97 labels in all, every segment counted; 23 of the 27 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Go with Prowly ... It is the most practical and high-ROI choice for a growing mid-sized B2B marketing department.” Gemini 3.5 Flash · PR · paraphrase prompt · first choice

“The research consistently highlights Brand24 and Prowly as the top budget-friendly choices” Kimi K2 · PR · budget prompt · first choice

“The best press outreach and media monitoring tool for a mid-sized B2B company would be Prowly.” Llama 4 Maverick · PR · paraphrase prompt · first choice

“the best overall choice is usually Prowly if you want an all-in-one PR platform” Perplexity Sonar · PR · budget prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Poor real-time alerts | Useless for crises | Hourly tools like BuzzSumo, Prowly, CoverageBook” Grok 4.1 Fast · PR · negative prompt · soft negative

“It is online-only and is not suited for broadcast coverage.” Perplexity Sonar · PR · negative prompt · soft negative

Named alongside

The products named in the same answers as Semrush AI PR Toolkit, over the 93 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Semrush AI PR Toolkit was named but was not.

ProductSame answerTook the first choice insteadHead to head

Brand2475 of 9323Not in the top three

Meltwater70 of 933Not in the top three

Muck Rack64 of 9311Compare →

Cision61 of 931Not in the top three

Mention48 of 935Not in the top three

Google Alerts39 of 932Not in the top three

Awario37 of 9315Compare →

Agility PR Solutions28 of 933Not in the top three

Brandwatch23 of 930Not in the top three

Prezly17 of 931Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Semrush AI PR Toolkit. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 15 of the 93 answers that named Semrush AI PR Toolkit and are not a share of its labels.

Domains cited

improvado.io11

prlab.co11

gartner.com10

guideflow.com10

prowly.com9

onclusive.com8

pr.co8

brand24.com7

prezly.com7

cloro.dev6

Eighty-seven of the eighty-seven domain citations in answers naming Semrush AI PR Toolkit came from somebody else's page.

Pages cited

improvado.io/blog/best-digital-pr-tools-and-software11

gartner.com/reviews/market/pr-and-media-monitoring-tools10

prlab.co/blog/the-best-media-monitoring-tools-for-news-and-social-media9

brand24.com/blog/media-monitoring-tools7

cloro.dev/blog/media-monitoring-tools6

guideflow.com/blog/best-pr-analytics-software-tools6

prlab.co/blog/best-pr-tools6

prowly.com/magazine/best-media-monitoring-tools6

Pages are listed as the models cited them.

Names read as Semrush AI PR Toolkit

What the judge wrote, as written, with how often. The vendor table decides that these count as Semrush AI PR Toolkit; a claim can dispute any of them.

Prowly 32Prowly (Semrush AI PR Toolkit) 2Prowly (by Semrush) 2Prowly (Semrush PR Toolkit) 1

The company

Semrush is the company behind Semrush AI PR Toolkit.

Website: semrush.com
Headquarters: Boston, United States
Founded: 2008
Ownership: Public, SEMR on New York Stock Exchange

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Semrush AI PR Toolkit's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Semrush AI PR Toolkit, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at semrush.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.