Small business▼−5Since September 2026: 27% → 21%, −5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
21%from 27% in September 2026
Inside the floor by 6 pointsRank 2 of 66, unchanged
Semrush · 1 category · RankedSemrush AI PR Toolkit
98Judge labels
21First choices
7Negative labels
14 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
22% in PR for small business buyers
Rank 2 of 47 in the mid-market standingaccepted challenger
1 of 14 models made it the first choice on the direct prompt; 2% of its 45 labels there were negative.
What the models named instead of Semrush AI PR Toolkit →By buyer segmentStrongest at small business.
Small business2 of 70
22%45 labels
accepted challenger
Mid-market2 of 47
14%45 labels
accepted challenger
Enterprise44 of 47
0%8 labels
under the label threshold
In pr · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Semrush AI PR Toolkit for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| PR and media monitoring | Marketing | 14% | 2 of 47 | 2% | 45 | accepted challenger | ▼−8Since September 2026: 20% → 12%, −8 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Semrush AI PR Toolkit held within the floor in its one category: no change cleared 11 points.
Best category · PR · by segment
Mid-market▼−8Since September 2026: 20% → 12%, −8 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
12%from 20% in September 2026
Inside the floor by 3 pointsRank 2 of 45, unchanged
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 38 → 42 of 45
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| PR | 20% | 12% | ▼−8Since September 2026: 20% → 12%, −8 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 2 of 47, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Semrush AI PR Toolkit across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Semrush AI PR Toolkit across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 2 | 0 | 0 | 2 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 1 | 2 | 2 | 0 | 5 |
| Perplexity Sonar | 0 | 2 | 1 | 1 | 4 |
| Grok 4.20 | 1 | 0 | 1 | 0 | 2 |
| Mistral Small | 0 | 1 | 1 | 0 | 2 |
| DeepSeek V4 Flash | 1 | 4 | 0 | 0 | 5 |
| Llama 4 Maverick | 1 | 1 | 1 | 0 | 3 |
| Qwen 3.7 Flash | 0 | 3 | 0 | 0 | 3 |
| Kimi K2 | 2 | 2 | 1 | 0 | 5 |
| GLM 4.7 FlashX | 0 | 3 | 1 | 0 | 4 |
| MiniMax M2.5 | 0 | 1 | 2 | 0 | 3 |
| GPT-6 Luna | 1 | 2 | 0 | 0 | 3 |
| Muse Glimmer 30B | 1 | 3 | 0 | 0 | 4 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct19 labels4
Paraphrase22 labels12
Comparative22 labels3not counted in share
Budget-constrained16 labels2
Scale-constrained13 labels3
Negative6 labels2not counted in share
First choiceAlternativeMentionNegative98 labels in all, every segment counted; 21 of the 26 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“I'd recommend Prowly (now enhanced as part of Semrush's AI PR Toolkit) as a strong, balanced choice” Grok 4.20 · PR · paraphrase prompt · first choice
“you're in the sweet spot for platforms like Meltwater, Agility, or Prowly” DeepSeek V4 Flash · PR · scale prompt · first choice
“The best PR and media monitoring platform for a company with a limited budget is Prowly” Llama 4 Maverick · PR · budget prompt · first choice
“Best overall for a budget-conscious company: Semrush AI PR Toolkit Pro” GPT-6 Luna · PR · budget prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“another strong choice, but it is notably more expensive, starting around $258–$369/month” Perplexity Sonar · PR · budget prompt · soft negative
Named alongside
The products named in the same answers as Semrush AI PR Toolkit, over the 98 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Semrush AI PR Toolkit was named but was not.ShowHide
Named alongside
The products named in the same answers as Semrush AI PR Toolkit, over the 98 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Semrush AI PR Toolkit was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Semrush AI PR Toolkit. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 97 of the 98 answers that named Semrush AI PR Toolkit and are not a share of its labels.
Domains cited
brand24.com61
meltwater.com55
pr.co50
g2.com49
shadow.inc47
guideflow.com46
prowly.com45
onclusive.com39
learn.g2.com38
prlab.co35
465 of the 465 domain citations in answers naming Semrush AI PR Toolkit came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Semrush AI PR Toolkit stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where Semrush AI PR Toolkit stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimates- Searches for its name, Google
- 40 a month (“semrush ai pr toolkit”)
- AI search demand for its name, est.
- 0 a month
- Its own site
- It sits on Semrush's site (semrush.com), so there are no site figures for it alone
In answers
This editionShare of first choices
14%
rank 2 of 47 in PR
Segment leader
30%
Muck Rack
- First choices
- 21 across its categories
- Named in
- 98 answers
- Its own site cited
- in 97 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Semrush AI PR Toolkit
What the judge wrote, as written, with how often. The vendor table decides that these count as Semrush AI PR Toolkit; a claim can dispute any of them.
Prowly 37Prowly (by Semrush) 3Prowly (Semrush AI PR Toolkit) 1Prowly / Prezly 1Prowly / Semrush AI PR Toolkit 1Semrush AI PR Toolkit (formerly Prowly) 1Semrush AI PR Toolkit Pro 1
Follow Semrush AI PR Toolkit
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Semrush is the company behind Semrush AI PR Toolkit.ShowHide
The company
Semrush is the company behind Semrush AI PR Toolkit.
ShowHideOn record
Wikidata- Website
- semrush.com
- Headquarters
- Boston, United States
- Founded
- 2008
- Ownership
- Public, SEMR on New York Stock Exchange
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- This crash course shows you exactly how to use Semrush's AI PR Toolkit to find the right journalists, craft pitches that land, and monitor every brand mention — so you stop guessing and start getting covered.
- For
- Business owners, marketers, and PR pros who want to earn media coverage without the guesswork.
- Price stated
- Enroll for free semrush.com/academy/courses/ai-pr-toolkit-crash-course
- Free plan or trial
- Try Semrush free for seven days. Cancel anytime. semrush.com/academy/courses/ai-pr-toolkit-crash-course
- Certifications
- Earn Your Certificate from Semrush Academy
- Not stated on the pages read
- Starting price, integrations, hosting, customers
What Semrush AI PR Toolkit's own pages state, read September 28, 2026: semrush.com/academy/courses/ai-pr-toolkit-crash-course. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Semrush AI PR Toolkit's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Semrush AI PR Toolkit, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Semrush AI PR Toolkit by email, built from the raw record of the edition. It shows:
- where Semrush AI PR Toolkit is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Semrush AI PR Toolkit, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Semrush AI PR Toolkit is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where Semrush AI PR Toolkit is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideSemrush AI PR Toolkit is among the products AI models recommend first in PR and media monitoring this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.