Small business▼−9Since September 2026: 20% → 12%, −9 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
12%from 20% in September 2026
Inside the floor by 2 pointsRank 3 → 4 of 66
3 categories · RankedAwario
66Judge labels
21First choices
4Negative labels
14 / 14Models named it
3Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
12% in PR for small business buyers
Rank 7 of 47 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 8% of its 12 labels there were negative.
What the models named instead of Awario →By buyer segmentStrongest at small business.
Small business4 of 70
12%23 labels
accepted challenger
Mid-market7 of 47
9%12 labels
accepted challenger
Enterprise41 of 47
0%3 labels
under the label threshold
In pr · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Awario for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| PR and media monitoring | Marketing | 9% | 7 of 47 | 8% | 12 | accepted challenger | ▼−6Since September 2026: 16% → 10%, −6 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Audience and consumer insights platforms | Marketing | 7% | 6 of 155 | 0% | 5 | under 10 labels · led by SparkToro at 19% | |
| Market intelligence platforms | GTM data and infrastructure | 2% | 18 of 172 | 0% | 4 | under 10 labels · led by Apollo.io at 17% |
Movement
Since September 2026, Awario held within the floor in all three categories: no change cleared 11 points.
Best category · PR · by segment
Mid-market▼−6Since September 2026: 16% → 10%, −6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
10%from 16% in September 2026
Inside the floor by 5 pointsRank 3 → 6 of 45
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 34 → 39 of 45
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Audience insights | 0% | 9% | newNew since September 2026: not ranked then, 9% now. | New this edition | Rank 6 of 155, unchanged |
| PR | 16% | 10% | ▼−6Since September 2026: 16% → 10%, −6 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 3 → 7 of 47 |
| Market intelligence | 0% | 2% | newNew since September 2026: not ranked then, 2% now. | New this edition | Rank 18 of 172, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Awario across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Awario across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 1 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 1 | 0 | 0 | 0 | 1 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.20 | 1 | 0 | 1 | 0 | 2 |
| Mistral Small | 3 | 0 | 0 | 0 | 3 |
| DeepSeek V4 Flash | 1 | 2 | 0 | 0 | 3 |
| Llama 4 Maverick | 1 | 0 | 2 | 0 | 3 |
| Qwen 3.7 Flash | 2 | 0 | 0 | 0 | 2 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 2 | 0 | 0 | 2 |
| MiniMax M2.5 | 1 | 0 | 0 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 1 | 0 | 0 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct3 labelsNone
Paraphrase3 labels1
Comparative12 labels6not counted in share
Budget-constrained37 labels20
Scale-constrained0 labelsNone
Negative11 labelsNone
First choiceAlternativeMentionNegative66 labels in all, every segment counted; 21 of the 27 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“The best audience insights platform for a company with a limited budget is Awario, which starts at $29 per month.” Llama 4 Maverick · Audience insights · budget prompt · first choice
“Best Overall Value (Monitoring & Insights): Awario ... often considered the best budget-friendly option.” Qwen 3.7 Flash · PR · budget prompt · first choice
“Best for Social Monitoring & Competitors: Awario ... provides the most features for the lowest price” Qwen 3.7 Flash · Audience insights · budget prompt · first choice
“If you just want to track where you are mentioned for the lowest cost: Go with Awario (~$29/mo)” Gemini 3.5 Flash · PR · budget prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“analytics are shallow and coverage has gaps on some platforms, which is the trade you make at this price” Claude Haiku 4.5 · PR · budget prompt · soft negative
Named alongside
The products named in the same answers as Awario, over the 66 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Awario was named but was not.ShowHide
Named alongside
The products named in the same answers as Awario, over the 66 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Awario was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Awario. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 66 of the 66 answers that named Awario and are not a share of its labels.
Domains cited
brand24.com31
guideflow.com29
g2.com28
meltwater.com24
onclusive.com20
shadow.inc20
dashsocial.com19
geekflare.com17
learn.g2.com16
newsdata.io16
220 of the 220 domain citations in answers naming Awario came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
awario.com is not in Google's top ten for any of the category's searches. In the answers, Awario takes 9% of first choices and Muck Rack takes 30%.ShowHide
Search and answers
awario.com is not in Google's top ten for any of the category's searches. In the answers, Awario takes 9% of first choices and Muck Rack takes 30%.
ShowHideIn search
Google, US estimatesPosition for “pr and media monitoring platform”
–
not in the top ten
Position for “best pr and media monitoring platform”
–
not in the top ten
- Searches for its name, Google
- 590 a month (“awario”)
- AI search demand for its name, est.
- 11 a month
- Organic visits to its site
- about 37,633 a month
- Searches its site ranks for
- 5,553 · 76 in the top three
- Sites linking to it
- 4,507
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
Ads on Google
None found in Google's ad transparency records for the US
In answers
This editionShare of first choices
9%
rank 7 of 47 in PR
Segment leader
30%
Muck Rack
- First choices
- 21 across its categories
- Named in
- 66 answers
- Its own site cited
- in 66 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on awario.com
1,730
subdomains included
Content
585
counted in the table below
Documentation
518
Product · Integration
0 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 489 | 0 | 2026-04-21 | SEO, Social media | |
| Report or ebook | 33 | 0 | 2019-07-08 | ||
| Case study | 19 | 0 | 2017-07-12 | ||
| Comparison | 16 | 0 | 2026-01-24 | ||
| Glossary or explainer | 12 | undated | |||
| Webinar or virtual event | 6 | undated | Direct mail | ||
| News or press | 4 | undated | |||
| Conference or event | 3 | undated | |||
| Podcast or video | 2 | undated | |||
| Template or tool | 1 | undated |
Most recent
- 2026-04-21Social listening and traffic blog
- 2026-03-19Download pinterest videos blog
- 2026-01-30Sentiment analysis tools blog
- 2026-01-25Best social listening tools blog
- 2026-01-25Social media monitoring tools top blog
- 2026-01-24Best google alerts alternatives comparison
How it is countedHide how it is counted
Every page awario.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Awario
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Awario.ShowHide
The company
Awario.
ShowHideOn record
Wikidata- Website
- awario.com
- Founded
- 2016
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- Brand monitoring tool to analyze all brand mentions on the web
- For
- businesses
- Price stated
- Starter $49/mo billed annually; $29/mo billed monthly. Pro $149/mo billed annually; $89/mo billed monthly. Enterprise $399/mo billed annually; $249/mo billed monthly. Custom solution available. awario.com/pricing
- Starting price
- 29/mo awario.com/pricing
- Free plan or trial
- Start brand monitoring for free! awario.com
- Customers named
- Sulit.phDesign & DevelopContent AmplifiedUpJourneyGeekwise AcademyRingBoostSeraphVolterra
- Not stated on the pages read
- Integrations, certifications, hosting
What Awario's own pages state, read October 5, 2026: awario.com, awario.com/pricing, awario.com/features, awario.com/case-studies. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Awario's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Awario, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Awario by email, built from the raw record of the edition. It shows:
- where Awario is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Awario, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.