PR and media monitoring · October 2026 Edition
Meltwater vs Awario
One of fourteen models named Meltwater first on the direct prompt; zero named Awario. Meltwater was named by fourteen of the fourteen models and Awario by ten and Meltwater carries 67 labels and Awario 12, so the shares are not directly comparable.
By Meltwater Group, San Francisco, founded 2001. Named in ten categories this edition.
founded 2016. Named in three categories this edition.
First-choice share9%9%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate30%8%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#6#7A position in a field of 13; printed, not drawn.
Labels6712A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Meltwater reading right to left. Rank and label count are printed, not drawn.Muck Rack was named alongside these two in twelve of the fourteen direct answers. Muck Rack vs Meltwater · Muck Rack vs Awario · Semrush AI PR Toolkit vs Meltwater
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the PR and media monitoring page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
MeltwaterFirst choices, of fourteen modelsAwario
Direct103 against Meltwater
Paraphrase113 against Meltwater
Comparative70
Budget-constrained046 against Meltwater · 1 against Awario
Scale-constrained30
Negative208 against Meltwater
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where Meltwater and Awario stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | |||
| GPT-5.4 mini | | | | |||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | |||||
| Grok 4.1 Fast | | | | | | |
| Mistral Small | | | | |||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | | | | | | |
| Kimi K2 | | | | | ||
| GLM 4.7 FlashX | | | | | | |
| MiniMax M2.5 | | | | |||
| GPT-6 Luna | | | | | ||
| Muse Glimmer 30B | | | | | | |
Meltwater Awario first choice named as an alternative argued againstblank: not namedEach cell is one answer, Meltwater on the left and Awario on the right.The direct prompt
The plain question, one answer per model, grouped by where Meltwater and Awario stood in it.
Meltwater first, Awario not the choice
1 of 14 modelsAwario was named in the answer but not as the choice, or not at all.Muse Glimmer 30BMeltwater alternatives: Agility PR Solutions, Cision One, Muck Rack, Semrush AI PR Toolkit
Neither was the first choice, one was named
6 of 14 modelsThe answer put something else first and named one of the two as an alternative.GPT-5.4 miniMuck Rack alternatives: CisionOne, Meltwater
Gemini 3.5 FlashMuck Rack alternatives: Meltwater, Semrush AI PR Toolkit
Perplexity SonarMuck Rack alternatives: Meltwater, Semrush AI PR Toolkit
DeepSeek V4 FlashMuck Rack alternatives: Brand24, Meltwater, Semrush AI PR Toolkit
Qwen 3.7 FlashAgility PR Solutions alternatives: Meltwater, Muck Rack
GPT-6 LunaMuck Rack alternatives: Meltwater
Neither was named
7 of 14 modelsThe answer made no first choice from these two in this category.Claude Haiku 4.5Agility PR Solutions alternatives: Brand24, Mention, Muck Rack
Grok 4.1 FastBrand24 alternatives: Mention, Muck Rack
Mistral SmallMuck Rack alternatives: Agility PR Solutions, Semrush
Llama 4 MaverickAgility PR Solutions alternatives: Brand24, Mention, Semrush AI PR Toolkit
Kimi K2Semrush AI PR Toolkit alternatives: Agility PR Solutions, Prezly
GLM 4.7 FlashXMuck Rack alternatives: Onclusive, Prezly, Semrush, Semrush AI PR Toolkit
MiniMax M2.5Brand24, Muck Rack alternatives: Agility PR Solutions
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Awario leads by twelve points.
Awario12%#4 of 11Meltwater0%#11 of 11Mid-marketThe figures above
Level: the same share of first choices.
Meltwater9%#6 of 13Awario9%#7 of 13Enterprise
The order flips: Meltwater leads at enterprise.
Meltwater46%#1 of 8Awario0%#– of 8What the models said about Meltwater
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.
“one of the most frequently criticized platforms in the PR community... The "Relentless" Sales Culture... The Auto-Renewal Trap” Gemini 3.5 Flash · negative prompt · hard negative
“Why to avoid: ... Many users feel it is "overpriced" and that it offers "no semblance of quality monitoring results"” GLM 4.7 FlashX · negative prompt · hard negative
“Avoid for mid-market: Enterprise heavies like Meltwater/Cision (powerful but pricey, $10K+/month, overkill” Grok 4.1 Fast · direct prompt · hard negative
“Choose Meltwater if you need the broadest coverage, AI visibility tracking, and comprehensive media intelligence across all channels” Kimi K2 · comparative prompt · first choice
“Meltwater leads the category conversation and owns breadth, integrated intelligence, and crisis-monitoring credibility.” Claude Haiku 4.5 · comparative prompt · first choice
“Meltwater: Strong on global media intelligence and analytics; best for media-heavy organizations” Qwen 3.7 Flash · scale prompt · first choice
What the models said about Awario
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.
“analytics are shallow and coverage has gaps on some platforms, which is the trade you make at this price” Claude Haiku 4.5 · budget prompt · soft negative
“Best Overall Value (Monitoring & Insights): Awario ... often considered the best budget-friendly option.” Qwen 3.7 Flash · budget prompt · first choice
“If you just want to track where you are mentioned for the lowest cost: Go with Awario (~$29/mo)” Gemini 3.5 Flash · budget prompt · first choice
Also compared
Muck Rack vs MeltwaterMuck Rack vs AwarioSemrush AI PR Toolkit vs MeltwaterSemrush AI PR Toolkit vs AwarioBrand24 vs MeltwaterBrand24 vs AwarioMention vs MeltwaterMention vs AwarioAgility PR Solutions vs MeltwaterAgility PR Solutions vs AwarioMeltwater vs Google AlertsAwario vs Google AlertsAll twenty-eight head-to-head pages and the full PR standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.