One of twelve models named Semrush AI PR Toolkit first on the direct prompt; one named Meltwater. Semrush AI PR Toolkit was named by ten of the twelve models and Meltwater by twelve and Semrush AI PR Toolkit carries 38 labels and Meltwater 56, so the shares are not directly comparable.
By Semrush, Boston, United States, founded 2008. Named in one category this edition.
By Meltwater Group, San Francisco, founded 2001. Named in four categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the PR and media monitoring page.
Across every category in the September 2026 Edition, Semrush AI PR Toolkit and Meltwater were named in the same answer seventy times, of the 93 answers naming Semrush AI PR Toolkit and the 208 naming Meltwater. In those answers Meltwater took the first choice three times and Semrush AI PR Toolkit twenty-two.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | ||||||
| GPT-5.4 mini | ||||||
| Gemini 3.5 Flash | ||||||
| Perplexity Sonar | ||||||
| Grok 4.1 Fast | ||||||
| Mistral Small | ||||||
| DeepSeek V4 Flash | ||||||
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | ||||||
| Kimi K2 | ||||||
| GLM 4.7 FlashX | ||||||
| MiniMax M2.5 |
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.
“Poor real-time alerts | Useless for crises | Hourly tools like BuzzSumo, Prowly, CoverageBook” Grok 4.1 Fast · negative prompt · soft negative
“It is online-only and is not suited for broadcast coverage.” Perplexity Sonar · negative prompt · soft negative
“Go with Prowly ... It is the most practical and high-ROI choice for a growing mid-sized B2B marketing department.” Gemini 3.5 Flash · paraphrase prompt · first choice
“The research consistently highlights Brand24 and Prowly as the top budget-friendly choices” Kimi K2 · budget prompt · first choice
“The best press outreach and media monitoring tool for a mid-sized B2B company would be Prowly.” Llama 4 Maverick · paraphrase prompt · first choice
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“Meltwater is notorious for its aggressive auto-renewal clauses... they will legally lock you into another full year” Gemini 3.5 Flash · negative prompt · hard negative
“rely on opaque pricing, aggressive contract terms, and bundling to maximize revenue... avoid the all-in-one suites” Kimi K2 · negative prompt · hard negative
“Avoid Meltwater and Cision unless you have specific needs that outweigh their significant contract risks” Mistral Small · negative prompt · hard negative
“Enterprise PR + social in one place → Meltwater or Cision ... Standout Strength: Widest source coverage and best PR-social integration” DeepSeek V4 Flash · comparative prompt · first choice
“Often considered the industry leader for pure media monitoring... Best archive of TV, Radio, and Print news.” Qwen 3.7 Flash · comparative prompt · first choice
“Meltwater | Enterprise brands needing deep social listening | 300K+ news sources, AI-powered insights” GLM 4.7 FlashX · comparative prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.