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PR and media monitoring · October 2026 Edition

Semrush AI PR Toolkit vs Mention

One of fourteen models named Semrush AI PR Toolkit first on the direct prompt; zero named Mention. Semrush AI PR Toolkit was named by thirteen of the fourteen models and Mention by thirteen and Semrush AI PR Toolkit carries 45 labels and Mention 33, so the shares are not directly comparable.

Semrush AI PR Toolkit

accepted challenger

By Semrush, Boston, United States, founded 2008. Named in one category this edition.

Mention

accepted challenger

Named in five categories this edition.

First-choice share14%11%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate2%12%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#4A position in a field of 13; printed, not drawn.
Labels4533A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Semrush AI PR Toolkit reading right to left. Rank and label count are printed, not drawn.Muck Rack was named alongside these two in twelve of the fourteen direct answers. Muck Rack vs Semrush AI PR Toolkit · Muck Rack vs Mention · Semrush AI PR Toolkit vs Brand24

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the PR and media monitoring page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Semrush AI PR ToolkitFirst choices, of fourteen modelsMention
Direct10
Paraphrase41
Comparative00
Budget-constrained251 against Semrush AI PR Toolkit · 3 against Mention
Scale-constrained10
Negative001 against Mention
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, Semrush AI PR Toolkit and Mention were named in the same answer fifty-one times, of the 98 answers naming Semrush AI PR Toolkit and the 124 naming Mention. In those answers Mention took the first choice sixteen times and Semrush AI PR Toolkit eleven.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Semrush AI PR Toolkit and Mention stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Semrush AI PR Toolkit Mention first choice named as an alternative argued againstblank: not namedEach cell is one answer, Semrush AI PR Toolkit on the left and Mention on the right.

The direct prompt

The plain question, one answer per model, grouped by where Semrush AI PR Toolkit and Mention stood in it.

Semrush AI PR Toolkit first, Mention not the choice

1 of 14 modelsMention was named in the answer but not as the choice, or not at all.
Kimi K2Semrush AI PR Toolkit alternatives: Agility PR Solutions, Prezly

Neither was the first choice, one was named

8 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5Agility PR Solutions alternatives: Brand24, Mention, Muck Rack
Gemini 3.5 FlashMuck Rack alternatives: Meltwater, Semrush AI PR Toolkit
Perplexity SonarMuck Rack alternatives: Meltwater, Semrush AI PR Toolkit
Grok 4.20Brand24 alternatives: Mention, Muck Rack
DeepSeek V4 FlashMuck Rack alternatives: Brand24, Meltwater, Semrush AI PR Toolkit
Llama 4 MaverickAgility PR Solutions alternatives: Brand24, Mention, Semrush AI PR Toolkit
GLM 4.7 FlashXMuck Rack alternatives: Onclusive, Prezly, Semrush, Semrush AI PR Toolkit
Muse Glimmer 30BMeltwater alternatives: Agility PR Solutions, Cision One, Muck Rack, Semrush AI PR Toolkit

Neither was named

5 of 14 modelsThe answer made no first choice from these two in this category.
GPT-5.4 miniMuck Rack alternatives: CisionOne, Meltwater
Mistral SmallMuck Rack alternatives: Agility PR Solutions, Semrush
Qwen 3.7 FlashAgility PR Solutions alternatives: Meltwater, Muck Rack
MiniMax M2.5Brand24, Muck Rack alternatives: Agility PR Solutions
GPT-6 LunaMuck Rack alternatives: Meltwater

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Semrush AI PR Toolkit leads by five points.
Semrush AI PR Toolkit22%#2 of 11
Mention17%#3 of 11
The full small business standing →
Mid-marketThe figures above
Semrush AI PR Toolkit leads by four points.
Semrush AI PR Toolkit14%#2 of 13
Mention11%#4 of 13
The full mid-market standing →
Enterprise
Level: the same share of first choices.
Semrush AI PR Toolkit0%#– of 8
Mention0%#– of 8
The full enterprise standing →

What the models said about Semrush AI PR Toolkit

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.

“another strong choice, but it is notably more expensive, starting around $258–$369/month” Perplexity Sonar · budget prompt · soft negative
“I'd recommend Prowly (now enhanced as part of Semrush's AI PR Toolkit) as a strong, balanced choice” Grok 4.20 · paraphrase prompt · first choice
“you're in the sweet spot for platforms like Meltwater, Agility, or Prowly” DeepSeek V4 Flash · scale prompt · first choice
“The best PR and media monitoring platform for a company with a limited budget is Prowly” Llama 4 Maverick · budget prompt · first choice

What the models said about Mention

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.

“it now starts at ~$599/month — it's no longer a viable option for small budgets.” DeepSeek V4 Flash · budget prompt · hard negative
“Mention is now enterprise-only, so it is no longer a limited-budget choice.” Muse Glimmer 30B · budget prompt · hard negative
“Now ~$599/month (discontinued cheaper plans in 2026)” Kimi K2 · budget prompt · hard negative
“Respona (for outreach) and Mention or Awario (for monitoring) are excellent choices” Mistral Small · paraphrase prompt · first choice
“I'd pick Mention for most small teams, because it is explicitly positioned as affordable” Perplexity Sonar · budget prompt · first choice
“Add Mention ($29/month) if you want real-time social + news monitoring in one place” GLM 4.7 FlashX · budget prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.