GTM AI Index
Index Marketing PR › Brand24 vs Mention
PR and media monitoring · September 2026 Edition

Brand24 vs Mention

One of twelve models named Brand24 first on the direct prompt; zero named Mention. Brand24 was named by twelve of the twelve models and Mention by eleven and Brand24 carries 41 labels and Mention 24, so the shares are not directly comparable.

Brand24

accepted challenger

Wrocław, Poland, founded 2011. Named in four categories this edition.

Mention

accepted challenger

Named in three categories this edition.

First-choice share14%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate2%17%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#4#6A position in a field of 13; printed, not drawn.
Labels4124A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Brand24 reading right to left. Rank and label count are printed, not drawn.Muck Rack was named alongside these two in ten of the twelve direct answers. Muck Rack vs Brand24 · Muck Rack vs Mention · Semrush AI PR Toolkit vs Brand24

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the PR and media monitoring page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
Brand24First choices, of twelve modelsMention
Direct10
Paraphrase10
Comparative00
Budget-constrained522 against Mention
Scale-constrained00
Negative311 against Brand24 · 2 against Mention
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Across every category in the September 2026 Edition, Brand24 and Mention were named in the same answer seventy-three times, of the 122 answers naming Brand24 and the 81 naming Mention. In those answers Mention took the first choice three times and Brand24 twenty-one.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where Brand24 and Mention stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
Brand24 Mention first choice named as an alternative argued againstblank: not namedEach cell is one answer, Brand24 on the left and Mention on the right.

The direct prompt

The plain question, one answer per model, grouped by where Brand24 and Mention stood in it.

Brand24 first, Mention an alternative

1 of 12 modelsMention was named in the answer but not as the choice, or not at all.
MiniMax M2.5Agility PR Solutions, Brand24 alternatives: Critical Mention, Mention, Respona

Neither was the first choice, one was named

5 of 12 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5Muck Rack alternatives: Brand24, Cision, Meltwater, Mention
Perplexity SonarSemrush AI PR Toolkit alternatives: Brand24, Cision, Meltwater
Grok 4.1 FastMuck Rack alternatives: Agility PR Solutions, Brand24, Semrush AI PR Toolkit
Mistral SmallMuck Rack alternatives: Brand24, CisionOne, Onclusive, Semrush, Semrush AI PR Toolkit
Kimi K2Meltwater, Muck Rack alternatives: Brand24, Mention, Semrush AI PR Toolkit, Talkwalker

Neither was named

6 of 12 modelsThe answer made no first choice from these two in this category.
GPT-5.4 miniMuck Rack alternatives: CisionOne, Meltwater
Gemini 3.5 FlashMuck Rack alternatives: Meltwater, Propel PRM, Semrush AI PR Toolkit
DeepSeek V4 FlashMuck Rack alternatives: Agility PR Solutions, Meltwater, Semrush AI PR Toolkit
Llama 4 MaverickAgility PR Solutions alternatives: Muck Rack, Semrush
Qwen 3.7 FlashAgility PR Solutions, Muck Rack alternatives: Semrush AI PR Toolkit
GLM 4.7 FlashXAgility PR Solutions alternatives: Muck Rack, Semrush AI PR Toolkit

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Brand24 leads by twenty-two points.
Brand2431%#1 of 11
Mention8%#4 of 11
The full small business standing →
Mid-marketThe figures above
Brand24 leads by ten points.
Brand2414%#4 of 13
Mention4%#6 of 13
The full mid-market standing →
Enterprise
Brand24 leads by six points.
Brand246%#3 of 9
Mention0%#– of 9
The full enterprise standing →

What the models said about Brand24

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.

“One cited warning is no mobile alerts.” Perplexity Sonar · negative prompt · soft negative
“The research consistently highlights Brand24 and Prowly as the top budget-friendly choices” Kimi K2 · budget prompt · first choice
“Brand24 is the better pick if your priority is cheaper monitoring only” Perplexity Sonar · budget prompt · first choice
“Budget monitoring | Brand24, Mention, Awario | $29-$199/mo” Kimi K2 · negative prompt · first choice

What the models said about Mention

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“it has since eliminated its affordable plans (now ~$599/mo minimum). Most older articles recommending it are outdated.” DeepSeek V4 Flash · budget prompt · hard negative
“Was budget-friendly but shifted enterprise. Skip unless sales quotes a deal.” Grok 4.1 Fast · budget prompt · hard negative
“auto-deletion after 12 months and unclear data sovereignty concerns” Perplexity Sonar · negative prompt · soft negative
“Mention - This affordable tool for PR professionals tracks brand callouts across social platforms and the web” Claude Haiku 4.5 · budget prompt · first choice
“Best overall for a limited budget: Mention or Brand24” GPT-5.4 mini · budget prompt · first choice
“Budget monitoring | Brand24, Mention, Awario” Kimi K2 · negative prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.