Every category where a model named SparkToro for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Audience and consumer insights platforms	Marketing	19%	1 of 155	0%	29	accepted challenger
Data management platforms	GTM data and infrastructure	0%	93 of 159	0%	1	under 10 labels · led by Segment at 37%	newNew since September 2026: not ranked then, 0% now.
Market intelligence platforms	GTM data and infrastructure	0%	124 of 172	0%	1	under 10 labels · led by Apollo.io at 17%

Movement

This is the first edition on this tier, so no move can be computed for SparkToro yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated SparkToro across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Labels
Claude Haiku 4.5	0	2	0	2
GPT-5.4 mini	1	0	0	1
Gemini 3.5 Flash	4	1	0	5
Perplexity Sonar	1	1	0	2
Grok 4.20	0	0	3	3
Mistral Small	0	0	0	0
DeepSeek V4 Flash	0	2	1	3
Llama 4 Maverick	0	1	0	1
Qwen 3.7 Flash	1	2	0	3
Kimi K2	0	1	1	2
GLM 4.7 FlashX	0	1	1	2
MiniMax M2.5	0	1	1	2
GPT-6 Luna	2	1	0	3
Muse Glimmer 30B	1	1	0	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct9 labels5

Paraphrase9 labels5

Comparative14 labels5not counted in share

Budget-constrained29 labels11

Scale-constrained10 labels3

Negative4 labels2not counted in share

First choiceAlternativeMentionNegative75 labels in all, every segment counted; 24 of the 31 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Choose SparkToro if: You want a fast, highly intuitive tool to find what websites, podcasts, and social accounts your target audience pays attention to.” Gemini 3.5 Flash · Audience insights · scale prompt · first choice

“Best for Strategic Audience Research: SparkToro ... widely considered the industry standard for this specific niche” Qwen 3.7 Flash · Audience insights · budget prompt · first choice

“Choose SparkToro if you want to know what channels, podcasts, and media to invest in for your next marketing campaign.” Gemini 3.5 Flash · Audience insights · paraphrase prompt · first choice

“SparkToro is the gold standard... SparkToro ($38–$50/mo): To understand the audience you *want* to get” Gemini 3.5 Flash · Audience insights · budget prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as SparkToro, over the 75 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and SparkToro was named but was not.

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ProductSame answerTook the first choice insteadHead to head

GWI37 of 758Compare →

Audiense29 of 750Not among the top eight

Meltwater24 of 750Not among the top eight

Brandwatch Consumer Intelligence23 of 750Not among the top eight

Google Analytics 420 of 756Compare →

Similarweb15 of 750Not among the top eight

Delve AI13 of 752Not among the top eight

YouGov Profiles12 of 752Not among the top eight

Awario11 of 754Not among the top eight

6sense10 of 752Compare →

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named SparkToro. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 70 of the 75 answers that named SparkToro and are not a share of its labels.

Domains cited

guideflow.com40

youscan.io32

us.fitgap.com31

g2.com27

learn.g2.com24

sparktoro.comYour site23

pulsarplatform.com19

britopian.com18

articos.com17

delve.ai17

225 of the 248 domain citations in answers naming SparkToro came from somebody else's page.

Pages cited

guideflow.com/blog/best-audience-intelligence-platforms35

youscan.io/blog/audience-analysis-tools32

us.fitgap.com/search/audience-intelligence-platforms/small-business24

learn.g2.com/best-audience-intelligence-platforms22

delve.ai/blog/audience-insights-tools17

sparktoro.com/pricing17

articos.com/blog/best-audience-research-tools16

pulsarplatform.com/guides/best-audience-analysis-tools-202616

Pages are listed as the models cited them.

Search and answers

Where SparkToro stands in Google search beside where it stands in the models' answers.

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In search

Google, US estimates

Position for “audience insights platform”

–

not in the top ten

Position for “best audience insights platform”

–

not in the top ten

Searches for its name, Google: 2,900 a month (“sparktoro”)
AI search demand for its name, est.: 47 a month
Organic visits to its site: about 8,686 a month
Searches its site ranks for: 16,519 · 60 in the top three
Sites linking to it: 15,636
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on Google

None found in Google's ad transparency records for the US

In answers

This edition

Share of first choices

19%

rank 1 of 155 in audience insights

First choices

across its categories

Named in: 75 answers
Its own site cited: in 70 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on sparktoro.com

611

subdomains included

Content

521

counted in the table below

Documentation

Product · Integration

0 · 0

Kind	Pages	Last 90 days	Latest	Categories named
Blog	458	9	2026-09-23	SEO
Comparison	20	0	2026-06-18
Case study	17	undated
Podcast or video	15	0	2026-04-21
Conference or event	6	undated
Report or ebook	4	undated
Webinar or virtual event	1	0	2026-04-03

Most recent

2026-09-23Algorithms dont just happen to us we train them blog
2026-08-26How wed market a 400 skincare device before black friday blog
2026-08-18The best persona tool on the web is now live blog
2026-08-14Does your website still matter in the zero click era blog
2026-08-05The brand new v3 of sparktoro is here blog
2026-07-28New brand affinity is now live in sparktoro reports blog

How it is countedHide how it is counted

Every page sparktoro.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name SEO (19); 0 name its categories the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Follow SparkToro

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

SparkToro is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: Audience Research at Your Fingertips
sparktoro.com
For: marketers
sparktoro.com
Price stated: Free $ 0 /mo; Personal Only available as an annual plan; Business $ 150 /mo; Agency $ 300 /mo sparktoro.com/pricing
Starting price: 0 sparktoro.com/pricing
Free plan or trial: Try it Free; Create your free report sparktoro.com
Customers named: Clarity Coverdale FuryMilestone, Inc.Perfect Pixel MarketingSEO ClarityMitsubishi Heavy Industries AmericaMarcum LLPRise Marketing GroupSparkToro Customer
Not stated on the pages read: Integrations, certifications, hosting

What SparkToro's own pages state, read October 5, 2026: sparktoro.com, sparktoro.com/pricing, sparktoro.com/case-studies. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when SparkToro's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as SparkToro, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for SparkToro by email, built from the raw record of the edition. It shows:

where SparkToro is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name SparkToro, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.

Badges

Wins only: a badge exists where SparkToro is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.

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AI models recommend SparkToro first in Audience and consumer insights platforms this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges

Show the code

<a href="https://gtm-ai-index.com/marketing/audience-and-consumer-insights/"><img src="https://gtm-ai-index.com/badges/2026-10/sparktoro--audience-and-consumer-insights-wide.svg" alt="AI models' first choice in Audience and consumer insights platforms, October 2026 Edition, GTM AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the Audience and consumer insights platforms standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides

Show the code

<a href="https://gtm-ai-index.com/marketing/audience-and-consumer-insights/"><img src="https://gtm-ai-index.com/badges/2026-10/sparktoro--audience-and-consumer-insights-square.svg" alt="AI models' first choice in Audience and consumer insights platforms, October 2026 Edition, GTM AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the Audience and consumer insights platforms standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer

Show the code

<a href="https://gtm-ai-index.com/marketing/audience-and-consumer-insights/"><img src="https://gtm-ai-index.com/badges/2026-10/sparktoro--audience-and-consumer-insights-compact.svg" alt="AI models' first choice in Audience and consumer insights platforms, October 2026 Edition, GTM AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the Audience and consumer insights platforms standing, where the claim can be checked.

Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.