1 category · RankedBrandwatch Consumer Intelligence
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Audience and consumer insights platforms | Marketing | 0% | 23 of 155 | 24% | 17 | accepted challenger |
Movement
By model
How each model treated Brandwatch Consumer Intelligence across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 2 | 0 | 1 | 3 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 2 | 0 | 2 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 1 | 1 | 1 | 3 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 2 | 0 | 2 | 4 |
| Kimi K2 | 0 | 1 | 1 | 0 | 2 |
| GLM 4.7 FlashX | 0 | 0 | 1 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 1 | 0 | 1 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Choose Brandwatch or Pulsar if: You need to monitor real-time conversations, track brand sentiment over time” Gemini 3.5 Flash · Audience insights · scale prompt · alternative
“Choose Brandwatch, Meltwater, or Talkwalker if your priority is real-time social listening” DeepSeek V4 Flash · Audience insights · comparative prompt · alternative
“An enterprise-grade social listening and consumer intelligence platform.” Gemini 3.5 Flash · Audience insights · comparative prompt · alternative
“Often considered the gold standard for deep semantic analysis.” Qwen 3.7 Flash · Audience insights · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Many platform users report steep learning curves (e.g., Brandwatch's Boolean queries, Adobe's complexity)” DeepSeek V4 Flash · Audience insights · scale prompt · soft negative
“Boolean-Heavy Social Listening Tools (e.g., Brandwatch/Cision): ... "overwhelms new users,"” Qwen 3.7 Flash · Audience insights · negative prompt · soft negative
“Unlike expensive enterprise tools (like GWI or Brandwatch) that cost thousands a month” Qwen 3.7 Flash · Audience insights · budget prompt · soft negative
“often out of reach, as they can cost tens of thousands of dollars annually” Gemini 3.5 Flash · Audience insights · budget prompt · soft negative
Named alongside
The products named in the same answers as Brandwatch Consumer Intelligence, over the 61 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Brandwatch Consumer Intelligence was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 57 of the 61 answers that named Brandwatch Consumer Intelligence and are not a share of its labels.
Domains cited
239 of the 239 domain citations in answers naming Brandwatch Consumer Intelligence came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
brandwatch.com is not in Google's top ten for any of the category's searches. In the answers, Brandwatch Consumer Intelligence takes 0% of first choices and SparkToro takes 19%.ShowHide
Search and answers
In search
Google, US estimates- Searches for its name, Google
- 40 a month (“brandwatch consumer intelligence”)
- AI search demand for its name, est.
- 0 a month
- Organic visits to its site
- about 119,214 a month
- Searches its site ranks for
- 22,389 · 580 in the top three
- Sites linking to it
- 26,367
- Paid Google search
- 4 searches its ads show for, about 28 clicks and $585 a month (estimate)
In answers
This edition- First choices
- 0 across its categories
- Named in
- 61 answers
- Its own site cited
- in 57 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHide| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 976 | 8 | 2026-09-28 | Social media, SEO | |
| Report or ebook | 274 | 0 | 2025-10-10 | Social media | |
| Webinar or virtual event | 271 | 1 | 2026-07-15 | Social media | |
| News or press | 124 | 0 | 2026-04-01 | Content marketing, Influencer | |
| Case study | 96 | 2 | 2026-09-16 | ||
| Comparison | 10 | 0 | 2025-12-09 | ||
| Glossary or explainer | 9 | 0 | 2025-11-05 | ||
| Conference or event | 6 | 0 | 2020-08-10 | ||
| Podcast or video | 2 | undated |
Most recent
- 2026-09-285 social media news stories you need to read this week blog
- 2026-09-24Consumer intelligence wins blog
- 2026-09-16Mymichigan health case study
- 2026-09-09Prosci case study
- 2026-08-14Campaign measurement social search signals blog
- 2026-08-13Why enterprises need purpose built ai blog
How it is countedHide how it is counted
Every page brandwatch.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name social media (11); 0 name the category the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Brandwatch Consumer Intelligence
Follow Brandwatch Consumer Intelligence
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Brandwatch is the company behind Brandwatch Consumer Intelligence.ShowHide
The company
On record
Wikidata- Website
- brandwatch.com
- Headquarters
- Brighton and Hove, United Kingdom
- Founded
- 2005
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Brandwatch Consumer Intelligence's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Brandwatch Consumer Intelligence, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Brandwatch Consumer Intelligence by email, built from the raw record of the edition. It shows:
- where Brandwatch Consumer Intelligence is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Brandwatch Consumer Intelligence, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.