Every category where a model named Sprinklr Insights for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Audience and consumer insights platforms	Marketing	0%	40 of 155	0%	3	under 10 labels · led by SparkToro at 19%

Movement

This is the first edition on this tier, so no move can be computed for Sprinklr Insights yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Sprinklr Insights across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Labels
Claude Haiku 4.5	0	0	0
GPT-5.4 mini	0	0	0
Gemini 3.5 Flash	0	0	0
Perplexity Sonar	0	0	0
Grok 4.20	0	0	0
Mistral Small	0	0	0
DeepSeek V4 Flash	0	1	1
Llama 4 Maverick	0	0	0
Qwen 3.7 Flash	1	0	1
Kimi K2	1	0	1
GLM 4.7 FlashX	0	0	0
MiniMax M2.5	0	0	0
GPT-6 Luna	0	0	0
Muse Glimmer 30B	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct1 labelNone

Paraphrase3 labelsNone

Comparative10 labelsNone

Budget-constrained6 labels1

Scale-constrained1 labelNone

Negative6 labelsNone

First choiceAlternativeMentionNegative27 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“If you need to handle a PR crisis or find micro-influencers: Choose Brandwatch or Sprinklr.” Qwen 3.7 Flash · Audience insights · comparative prompt · alternative

“Best for: Enterprise unified customer experience” Kimi K2 · Audience insights · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Sprinklr Insights, over the 27 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Sprinklr Insights was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Brandwatch Consumer Intelligence19 of 271Not among the top eight

Meltwater17 of 272Not among the top eight

GWI16 of 276Not among the top eight

Qualtrics12 of 273Not among the top eight

Talkwalker12 of 271Not among the top eight

Audiense10 of 271Not among the top eight

YouGov Profiles7 of 272Not among the top eight

Kantar7 of 270Not among the top eight

NielsenIQ6 of 270Not among the top eight

Medallia5 of 271Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Sprinklr Insights. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 25 of the 27 answers that named Sprinklr Insights and are not a share of its labels.

Domains cited

g2.com14

guideflow.com14

britopian.com10

learn.g2.com10

pulsarplatform.com10

gartner.com9

youscan.io9

meltwater.com8

sprinklr.comYour site8

gitnux.org7

Ninety-one of the ninety-nine domain citations in answers naming Sprinklr Insights came from somebody else's page.

Pages cited

britopian.com/wp-content/uploads/2025/04/Top-10-Audience-Intelligence-Platforms.pdf9

pulsarplatform.com/guides/best-audience-analysis-tools-20269

youscan.io/blog/audience-analysis-tools9

gartner.com/reviews/market/audience-intelligence-platforms8

guideflow.com/blog/best-audience-intelligence-platforms8

learn.g2.com/best-audience-intelligence-platforms8

meltwater.com/en/blog/top-consumer-insights-tools-companies6

g2.com/categories/audience-intelligence-platforms/enterprise5

Pages are listed as the models cited them.

Search and answers

sprinklr.com is not in Google's top ten for any of the category's searches. In the answers, Sprinklr Insights takes 0% of first choices and SparkToro takes 19%.

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In search

Google, US estimates

Position for “audience insights platform”

–

not in the top ten

Position for “best audience insights platform”

–

not in the top ten

Searches for its name, Google: 30 a month (“sprinklr insights”)
AI search demand for its name, est.: 0 a month
Its company's site: sprinklr.com shared with Sprinklr's other products; the figures are the site's
Organic visits to its site: about 331,213 a month
Searches its site ranks for: 33,325 · 2,048 in the top three
Sites linking to it: 21,185
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

12 ads · 12 text · 4 shown in the last 30 days

First shown October 2022, as Sprinklr, verified. Ads started 2025-10 to 2026-09: 8 in the year, 4 before. 1 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 40 of 155 in audience insights

Segment leader

19%

SparkToro

First choices: 1 across its categories
Named in: 27 answers
Its own site cited: in 25 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as Sprinklr Insights

What the judge wrote, as written, with how often. The vendor table decides that these count as Sprinklr Insights; a claim can dispute any of them.

Sprinklr 2

Follow Sprinklr Insights

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Sprinklr is the company behind Sprinklr Insights.

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On record

Wikidata

Website: sprinklr.com
Headquarters: New York City, United States
Founded: 2009
Ownership: Public, CXM on New York Stock Exchange

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase

In its own words

Stated by the vendor, not checked

Positioning: See how Sprinklr Insights leads brands by turning customer data into actionable insights and new opportunities at scale.
sprinklr.com/demo-sprinklr-insights
For: brands
sprinklr.com/demo-sprinklr-insights
Price stated: Get Pricing & Personalized Demo sprinklr.com/demo-sprinklr-insights
Free plan or trial: kostenlosen, personalisierten Demo von Sprinklr Insights sprinklr.com/de/demo-sprinklr-insights
Certifications: Sprinklr named a Leader in the 2026 Gartner® Magic Quadrant™ for Social Media Management & Listening.Sprinklr Recognized as a Leader in the 2025 Gartner® Magic Quadrant™ for Voice of Customer PlatformsSprinklr Insights is Top Rated on TrustRadius.Sprinklr、2025 Gartner® Magic Quadrant™ for Voice of Customer Platformsでリーダーに選出Sprinklr InsightsがTrustRadiusで最高評価を獲得
Not stated on the pages read: Starting price, integrations, hosting, customers

What Sprinklr Insights's own pages state, read October 5, 2026: sprinklr.com/demo-sprinklr-insights, sprinklr.com/de/demo-sprinklr-insights, sprinklr.com/fr/demo-sprinklr-insights, sprinklr.com/ar/demo-sprinklr-insights, sprinklr.com/jp/demo-sprinklr-insights. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Sprinklr Insights's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Sprinklr Insights, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Sprinklr Insights by email, built from the raw record of the edition. It shows:

where Sprinklr Insights is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Sprinklr Insights, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.