Every category where a model named Medallia for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Customer feedback and surveys	Customer	4%	9 of 104	42%	33	criticized challenger
Customer intelligence and data science	GTM data and infrastructure	0%	53 of 158	25%	8	under 10 labels · led by Google Analytics 4 at 16%

Movement

This is the first edition on this tier, so no move can be computed for Medallia yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Medallia across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	2	0	2
GPT-5.4 mini	1	2	0	0	3
Gemini 3.5 Flash	0	1	0	4	5
Perplexity Sonar	1	0	1	1	3
Grok 4.1 Fast	0	1	1	2	4
Mistral Small	0	1	1	0	2
DeepSeek V4 Flash	0	1	0	4	5
Llama 4 Maverick	1	1	1	0	3
Qwen 3.7 Flash	0	1	1	1	3
Kimi K2	1	1	0	3	5
GLM 4.7 FlashX	1	0	1	1	3
MiniMax M2.5	1	1	1	0	3

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct19 labels2

Paraphrase17 labels3

Comparative33 labels8not counted in share

Budget-constrained13 labels2

Scale-constrained18 labels2

Negative27 labelsNone

First choiceAlternativeMentionNegative127 labels in all, every segment counted; 9 of the 17 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Choose Qualtrics or Medallia if you need enterprise-grade CX management, advanced analytics, and large-scale governance.” Perplexity Sonar · Feedback · comparative prompt · first choice

“The best NPS and customer experience survey tools for mid-sized B2B companies include ... Medallia” Llama 4 Maverick · Feedback · paraphrase prompt · first choice

“For Enterprise CX Programs: Qualtrics or Medallia, but budget $50K-$300K+ annually” GLM 4.7 FlashX · Feedback · comparative prompt · first choice

“If you need enterprise depth ($25K–$50K/year): Qualtrics, Medallia, or InMoment” Kimi K2 · Feedback · scale prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Built for global conglomerates. Avoid unless you have a massive CX budget and dedicated platform administrators.” DeepSeek V4 Flash · Feedback · negative prompt · hard negative

“Overhyped Enterprise Tools: Like Medallia/InMoment—expensive, complex for non-experts.” Grok 4.1 Fast · Feedback · negative prompt · hard negative

“Another enterprise giant, Medallia is criticized for prohibitively high costs” GLM 4.7 FlashX · Feedback · negative prompt · hard negative

“pure B2C tools like Medallia unless you have specific enterprise requirements” Kimi K2 · Feedback · paraphrase prompt · hard negative

Named alongside

The products named in the same answers as Medallia, over the 127 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Medallia was named but was not.

ProductSame answerTook the first choice insteadHead to head

Qualtrics120 of 12723Not in the top three

SurveyMonkey69 of 1277Not in the top three

Typeform45 of 1272Not in the top three

InMoment37 of 1270Not in the top three

Survicate34 of 1274Not in the top three

Alchemer30 of 1271Not in the top three

SurveySparrow27 of 1273Not in the top three

CustomerGauge21 of 12713Not in the top three

Chattermill21 of 1270Not in the top three

Pendo21 of 1270Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Medallia. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 24 of the 127 answers that named Medallia and are not a share of its labels.

Domains cited

getperspective.ai11

zonkafeedback.com11

enterpret.com7

customergauge.com6

greatquestion.co6

medallia.comYour site6

typeform.com6

chattermill.com5

deeto.com5

gartner.com5

Sixty-two of the sixty-eight domain citations in answers naming Medallia came from somebody else's page.

Pages cited

getperspective.ai/blog/customer-feedback-management-software-2026-10-platforms-ranked7

greatquestion.co/blog/customer-feedback-tools6

customergauge.com/blog/client-feedback-tool5

deeto.com/blog-post/customer-feedback-platforms-compared5

timetoreply.com/blog/best-customer-feedback-tools5

typeform.com/blog/customer-feedback-tools5

cio.economictimes.indiatimes.com/tools/best-customer-data-platforms/1276110754

enterpret.com/guides/best-customer-feedback-analysis-tools-for-large-companies4

Pages are listed as the models cited them.

The company

Medallia.

Website: medallia.com
Headquarters: Palo Alto, United States
Founded: 2001

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase

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Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Medallia's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Medallia, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at medallia.com is approved on the spot, any other address is reviewed by hand.

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