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GTM AI Index
Index › Products › Medallia · October 2026 Edition
3 categories · Named, not ranked

Medallia

15Judge labels
1First choices
5Negative labels
10 / 14Models named it
3Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Standing
3 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Medallia was named 3 times in Audience insights and 2 other categories, where SparkToro led with 19%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
In audience insights · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Medallia for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Audience and consumer insights platformsMarketing0%77 of 1550%1under 10 labels · led by SparkToro at 19%
Contact center quality assuranceCustomer0%71 of 810%1under 10 labels · led by EvaluAgent at 28%
Customer success platformsCustomer0%45 of 49100%1under 10 labels · led by ChurnZero at 42%newNew since September 2026: not ranked then, 0% now.

Movement

This is the first edition on this tier, so no move can be computed for Medallia yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Medallia across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500000
GPT-5.4 mini00000
Gemini 3.5 Flash00000
Perplexity Sonar01001
Grok 4.2000000
Mistral Small00000
DeepSeek V4 Flash00000
Llama 4 Maverick00000
Qwen 3.7 Flash00011
Kimi K200000
GLM 4.7 FlashX00000
MiniMax M2.500101
GPT-6 Luna00000
Muse Glimmer 30B00000

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct0 labelsNone
Paraphrase3 labels1
Comparative7 labelsNone
Budget-constrained0 labelsNone
Scale-constrained0 labelsNone
Negative5 labelsNone
First choiceAlternativeMentionNegative15 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Medallia is better when you need deep signal capture across multiple touchpoints” Perplexity Sonar · Audience insights · paraphrase prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Does not manage renewal pipelines or daily CSM tasks out-of-the-box.” Qwen 3.7 Flash · Customer success · comparative prompt · soft negative

Named alongside

The products named in the same answers as Medallia, over the 15 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Medallia was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Qualtrics12 of 151Not among the top eight
GWI6 of 150Not among the top eight
Brandwatch Consumer Intelligence5 of 151Not among the top eight
Kantar5 of 150Not among the top eight
Sprinklr Insights5 of 150Not among the top eight
SurveyMonkey4 of 151Not among the top eight
NielsenIQ4 of 150Not among the top eight
Attest3 of 151Not among the top eight
Talkwalker2 of 151Not among the top eight
Wynter2 of 151Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Medallia. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 15 of the 15 answers that named Medallia and are not a share of its labels.

Domains cited

g2.com9
guideflow.com6
birdeye.com5
conveo.ai5
enterpret.com4
gartner.com4
gitnux.org4
lotame.com4
meltwater.com4
worldmetrics.org4

Forty-nine of the forty-nine domain citations in answers naming Medallia came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

medallia.com is not in Google's top ten for any of the category's searches. In the answers, Medallia takes 0% of first choices and SparkToro takes 19%.
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In search

Google, US estimates
Position for “audience insights platform”
–
not in the top ten
Position for “best audience insights platform”
–
not in the top ten
Searches for its name, Google
18,100 a month (“medallia”)
AI search demand for its name, est.
525 a month
Organic visits to its site
about 187,636 a month
Searches its site ranks for
6,185 · 1,357 in the top three
Sites linking to it
12,462
Paid Google search
No ads found in the estimate; that does not mean it runs none
Ads on GoogleDetailLess
65 ads · 47 text, 10 image, 8 video · 11 shown in the last 30 days

First shown March 2024, as Medallia, Inc., verified. Ads started 2025-10 to 2026-09: 22 in the year, 43 before.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
0%
rank 77 of 155 in audience insights
Segment leader
19%
SparkToro
First choices
1 across its categories
Named in
15 answers
Its own site cited
in 15 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide
Addresses on medallia.com
4,820
subdomains included
Content
1,207
counted in the table below
Documentation
3,047
Product · Integration
69 · 2
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
News or press450undated
Glossary or explainer373undated
Blog189undated
Case study107undated
Report or ebook43undated
Conference or event29undated
Webinar or virtual event7undated
Comparison7undated
Template or tool2undated

Events in person

Upcoming
Last twelve months

As the event pages on medallia.com state them, read September 28, 2026.

How it is countedHide how it is counted

Every page medallia.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Follow Medallia

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Medallia.
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On record

Wikidata
Headquarters
Palo Alto, United States
Founded
2001

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase

In its own words

Stated by the vendor, not checked
Positioning
Experience Management Software Platform
For
enterprises
Price stated
flexible pricing medallia.com
Certifications
CSA STAR Level 1APEC CBPRAPEC PRPCCPAFedRAMP HighGDPRHIPAAHITRUST
Customers named
Volvo CarsPacific LifeAirbnb3MJohnson & JohnsonBest WesternH&R BlockJ&J
Not stated on the pages read
Starting price, free plan or trial, integrations, hosting

What Medallia's own pages state, read September 28, 2026: medallia.com, medallia.com/pricing, trust.medallia.com, medallia.com/platform, medallia.com/customers. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Medallia's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Medallia, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Medallia by email, built from the raw record of the edition. It shows:

  • where Medallia is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Medallia, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at medallia.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.