2 categories · Named, not rankedKantar
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Audience and consumer insights platforms | Marketing | 0% | 24 of 155 | 0% | 6 | under 10 labels · led by SparkToro at 19% | |
| Market intelligence platforms | GTM data and infrastructure | 0% | 67 of 172 | 0% | 2 | under 10 labels · led by Apollo.io at 17% |
Movement
By model
How each model treated Kantar across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.1 Fast | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 1 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 1 | 1 | 0 | 2 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 1 | 0 | 1 |
| MiniMax M2.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 1 | 0 | 0 | 1 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“For brand equity and strategic consumer understanding: Kantar leads with attitudinal and behavioral frameworks.” MiniMax M2.5 · Audience insights · comparative prompt · alternative
“the default choice for consumer goods companies measuring brand health, ad effectiveness and category share” Muse Glimmer 30B · Audience insights · comparative prompt · alternative
“Historically strongest in brand health, advertising effectiveness, and consumer psychology” Qwen 3.7 Flash · Audience insights · comparative prompt · alternative
“Choose Nielsen or Kantar if you're in media planning/buying” DeepSeek V4 Flash · Audience insights · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
Named alongside
The products named in the same answers as Kantar, over the 19 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Kantar was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 18 of the 19 answers that named Kantar and are not a share of its labels.
Domains cited
Fifty-five of the fifty-five domain citations in answers naming Kantar came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
What it publishes
ShowHide
What it publishes
ShowHide| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| News or press | 281 | undated | |||
| Podcast or video | 222 | undated | |||
| Webinar or virtual event | 101 | undated | |||
| Blog | 66 | undated | |||
| Report or ebook | 32 | undated | |||
| Glossary or explainer | 25 | 0 | 2025-11-06 | ||
| Conference or event | 9 | undated | |||
| Comparison | 6 | undated | |||
| Case study | 2 | undated | |||
| Template or tool | 2 | undated |
Most recent
- 2025-11-06What is an omnibus survey pf glossary or explainer
How it is countedHide how it is counted
Every page kantar.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Kantar
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Kantar Group is the company behind Kantar.ShowHide
The company
On record
Wikidata- Website
- kantar.com
- Headquarters
- London, Brazil
- Founded
- 1963
- Employees
- about 25,500
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Kantar's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Kantar, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Kantar by email, built from the raw record of the edition. It shows:
- where Kantar is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Kantar, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.