1 category · RankedYouGov Profiles
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Audience and consumer insights platforms | Marketing | 0% | 21 of 155 | 0% | 13 | accepted challenger |
Movement
By model
How each model treated YouGov Profiles across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 0 | 1 |
| Perplexity Sonar | 1 | 0 | 0 | 0 | 1 |
| Grok 4.1 Fast | 0 | 0 | 1 | 0 | 1 |
| Mistral Small | 1 | 0 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 1 | 0 | 1 | 0 | 2 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 1 | 0 | 1 |
| Muse Glimmer 30B | 0 | 1 | 1 | 0 | 2 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Choose GWI or YouGov if you need deep audience profiling, psychographics, and attitudinal data” DeepSeek V4 Flash · Audience insights · comparative prompt · first choice
“consistently rated as top-tier for broad, reliable consumer insights and audience data” Mistral Small · Audience insights · negative prompt · first choice
“Choose GWI or YouGov for *consumer research*.” Perplexity Sonar · Audience insights · comparative prompt · first choice
“YouGov tracks brand sentiment continuously. It is excellent for measuring the immediate impact of a marketing campaign or PR crisis.” Gemini 3.5 Flash · Audience insights · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
Named alongside
The products named in the same answers as YouGov Profiles, over the 31 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and YouGov Profiles was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 30 of the 31 answers that named YouGov Profiles and are not a share of its labels.
Domains cited
107 of the 107 domain citations in answers naming YouGov Profiles came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
yougov.com is not in Google's top ten for any of the category's searches. In the answers, YouGov Profiles takes 0% of first choices and SparkToro takes 19%.ShowHide
Search and answers
In search
Google, US estimates- Searches for its name, Google
- 90 a month (“yougov profiles”)
- AI search demand for its name, est.
- 0 a month
- Organic visits to its site
- about 3,370,329 a month
- Searches its site ranks for
- 88,313 · 10,084 in the top three
- Sites linking to it
- 71,906
- Paid Google search
- 1 searches its ads show for, about 3 clicks and $9 a month (estimate)
In answers
This edition- First choices
- 0 across its categories
- Named in
- 31 answers
- Its own site cited
- in 30 of the answers that named it
Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHide| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 37,914 | undated | SEO, CRM | ||
| Report or ebook | 1,013 | undated | ABM | ||
| Comparison | 198 | undated | Direct mail | ||
| Webinar or virtual event | 190 | undated | ABM | ||
| Case study | 126 | undated | SEO | ||
| Podcast or video | 116 | undated | SEO | ||
| Conference or event | 71 | undated | |||
| Glossary or explainer | 67 | undated | |||
| Template or tool | 5 | undated |
How it is countedHide how it is counted
Every page yougov.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name SEO (163); 0 name the category the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as YouGov Profiles
Follow YouGov Profiles
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when YouGov Profiles's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as YouGov Profiles, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for YouGov Profiles by email, built from the raw record of the edition. It shows:
- where YouGov Profiles is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name YouGov Profiles, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.