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GTM AI Index
Index › Products › YouGov Profiles › Alternatives · October 2026 Edition
One category · what the models named instead

Alternatives to YouGov Profiles, as AI models named them

In the October 2026 Edition, 236 of the 252 answers collected in the one category where YouGov Profiles holds a standing named it neither as a first choice nor as an alternative. These are the products those answers put first, category by category and buyer by buyer. The output is the models' output.

Named instead, most often
First choices in the 236 answers that did not name YouGov Profiles, every category and segment above added together; a product can be counted in several. Each category below keeps its own denominator.

Audience and consumer insights platforms

Marketing. Six framings, fourteen models, one answer each per buyer segment; an answer counts here when YouGov Profiles is not its first choice or an alternative in it.
Small businessYouGov Profiles holds 5 labels here, under the 10-label cutoff, so it is unranked.

Eighty-two of the eighty-four answers did not name YouGov Profiles; it was the first choice in zero. The first choices in those eighty-two answers, twenty-nine products in all, the eight most named:

SparkToro20 of 82
GWI11 of 82
Delve AI6 of 82
Awario5 of 82
Apollo.io4 of 82
Audiense3 of 82
21 more in the record.The full small business standing →
Mid-marketYouGov Profiles is #7 of 11 here at 0% of first choices, 13 labels.

Seventy-seven of the eighty-four answers did not name YouGov Profiles; it was the first choice in three. The first choices in those seventy-seven answers, twenty-two products in all, the eight most named:

SparkToro10 of 77
GWI7 of 77
Wynter6 of 77
ZoomInfo5 of 77
Awario4 of 77
6sense2 of 77
Apollo.io2 of 77
14 more in the record.The full mid-market standing →
EnterpriseYouGov Profiles is #10 of 14 here at 0% of first choices, 13 labels.

Seventy-seven of the eighty-four answers did not name YouGov Profiles; it was the first choice in three. The first choices in those seventy-seven answers, twenty-one products in all, the eight most named:

GWI15 of 77
Qualtrics11 of 77
6sense5 of 77
Demandbase5 of 77
Audiense3 of 77
Talkwalker2 of 77
ZoomInfo2 of 77
13 more in the record.The full enterprise standing →

How to read this

A category is asked six ways of each of fourteen models on behalf of each buyer segment, so a segment is eighty-four answers. An answer belongs on this page when the judge labeled YouGov Profiles neither its first choice nor an alternative in it; the products listed are the first choices those answers made, counted once per answer. An answer that named nothing first, or named YouGov Profiles only in passing, is in the denominator and adds to no product. The counts are not the category standing, which is on the category page with its share and rank; they are the same record read from YouGov Profiles's side.

Every answer and every label behind these figures is in the record, sent on request. The output is the models' output; nothing here is a recommendation by the index, and a product named instead of YouGov Profiles was named by a model, not endorsed by anyone.