Every category where a model named Semrush AI Visibility Toolkit for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
AI visibility and answer engine tracking tools	Marketing	5%	5 of 90	18%	38	accepted challenger	▲+4Since September 2026: 2% → 6%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Local listings management	Marketing	0%	45 of 65	0%	1	under 10 labels · led by BrightLocal at 33%

Movement

Since September 2026, Semrush AI Visibility Toolkit held within the floor in all two categories: no change cleared 11 points.

Best category · AI visibility · by segment

Small business▲+9Since September 2026: 0% → 9%, +9 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

9%from 0% in September 2026

Inside the floor by 2 pointsRank 20 → 4 of 92

Mid-market▲+4Since September 2026: 2% → 6%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

6%from 2% in September 2026

Inside the floor by 7 pointsRank 10 → 5 of 85

Enterprise▲+7Since September 2026: 0% → 7%, +7 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

7%from 0% in September 2026

Inside the floor by 4 pointsRank 16 → 3 of 74

All categories · Mid-market

Category	September 2026	Now	Change	Reading	Rank
AI visibility	2%	6%	▲+4Since September 2026: 2% → 6%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 10 → 5 of 90
Local listings	0%	0%	newNew since September 2026: not ranked then, 0% now.	New this edition	Rank 45 of 65, unchanged

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Semrush AI Visibility Toolkit across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	0	0	1
GPT-5.4 mini	0	2	0	0	2
Gemini 3.5 Flash	0	1	1	1	3
Perplexity Sonar	2	1	0	0	3
Grok 4.1 Fast	2	3	0	0	5
Mistral Small	0	0	1	0	1
DeepSeek V4 Flash	0	3	0	0	3
Llama 4 Maverick	0	0	1	0	1
Qwen 3.7 Flash	0	2	0	2	4
Kimi K2	0	1	1	1	3
GLM 4.7 FlashX	0	2	0	1	3
MiniMax M2.5	0	3	1	0	4
GPT-6 Luna	0	2	0	1	3
Muse Glimmer 30B	0	1	1	1	3

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct20 labels2

Paraphrase20 labels6

Comparative29 labels1not counted in share

Budget-constrained11 labels2

Scale-constrained13 labelsNone

Negative16 labels2not counted in share

First choiceAlternativeMentionNegative109 labels in all, every segment counted; 10 of the 13 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Tools using official APIs (e.g., Conductor, Semrush): More reliable, real-time data” Grok 4.1 Fast · AI visibility · negative prompt · first choice

“I'd recommend Semrush AI Visibility Toolkit if you want the best balance” Perplexity Sonar · AI visibility · paraphrase prompt · first choice

“For a mid-sized B2B company, I'd recommend Semrush's AI Visibility Toolkit.” Grok 4.1 Fast · AI visibility · paraphrase prompt · first choice

“the best all-around choice is usually Semrush” Perplexity Sonar · AI visibility · direct prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Mid-market companies often struggle with "pay-per-keyword" pricing from massive enterprise suites (like Semrush/Ahrefs) which can get astronomically expensive” Qwen 3.7 Flash · AI visibility · scale prompt · soft negative

“Semrush describes its score as a benchmark based on topic coverage and mention consistency... it isn't the same thing as buyer exposure, clicks, or sales.” GPT-6 Luna · AI visibility · negative prompt · soft negative

“A 7 Jan 2026 check of "AI visibility checkers" tested SEMrush, AmIVisibleOnAI, and Neil Patel's Ubersuggest ... The results were described as shocking” Muse Glimmer 30B · AI visibility · negative prompt · soft negative

“Verdict: Caution. Good for monitoring general trends, but potentially overkill and costly for precise answer-engine attribution.” Qwen 3.7 Flash · AI visibility · negative prompt · soft negative

Named alongside

The products named in the same answers as Semrush AI Visibility Toolkit, over the 109 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Semrush AI Visibility Toolkit was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Profound66 of 10925Compare →

Peec AI51 of 1096Compare →

Otterly50 of 10915Compare →

Ahrefs Brand Radar48 of 1091Not among the top eight

HubSpot AEO Grader41 of 1099Compare →

Scrunch19 of 1090Compare →

Rankscale16 of 1094Compare →

Conductor15 of 1095Not among the top eight

AthenaHQ13 of 1094Not among the top eight

AirOps11 of 1091Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Semrush AI Visibility Toolkit. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 105 of the 109 answers that named Semrush AI Visibility Toolkit and are not a share of its labels.

Domains cited

blog.hubspot.com54

semrush.comYour site51

business.com43

airops.com40

tryprofound.com31

wellows.com31

hubspot.com30

conductor.com29

integrate.io24

analyticsinsight.net23

305 of the 356 domain citations in answers naming Semrush AI Visibility Toolkit came from somebody else's page.

Pages cited

business.com/categories/best-ai-visibility43

semrush.com/blog/best-ai-visibility-tools37

airops.com/blog/answer-engine-optimization-tools32

blog.hubspot.com/marketing/answer-engine-optimization-tools30

wellows.com/blog/ai-visibility-tools29

integrate.io/blog/best-ai-visibility-tracking-tools24

blog.hubspot.com/marketing/best-ai-visibility-tools23

analyticsinsight.net/artificial-intelligence/8-best-ai-visibility-tools-for-geo-and-ai-sea21

Pages are listed as the models cited them.

Search and answers

semrush.com is not in Google's top ten for any of the category's searches. In the answers, Semrush AI Visibility Toolkit takes 5% of first choices and Otterly takes 20%.

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In search

Google, US estimates

Position for “ai visibility and answer engine tracking tool”

–

not in the top ten

Position for “best ai visibility and answer engine tracking tool”

–

not in the top ten

Searches for its name, Google: 3,600 a month (“semrush ai visibility toolkit”)
AI search demand for its name, est.: 4 a month
Its company's site: semrush.com shared with Semrush's other products; the figures are the site's
Organic visits to its site: about 2,885,637 a month
Searches its site ranks for: 112,633 · 15,597 in the top three
Sites linking to it: 138,141
Paid Google search: 14 searches its ads show for, about 191 clicks and $1,727 a month (estimate)

Ads on GoogleDetailLess

103+ ads · 97 text, 3 image, 3 video · 103 shown in the last 30 days

First shown January 2023, as Semrush INC, verified. Ads started 2025-10 to 2026-09: 28 in the year, 75 before. 17 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 5 of 90 in AI visibility

Segment leader

20%

Otterly

First choices: 10 across its categories
Named in: 109 answers
Its own site cited: in 105 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as Semrush AI Visibility Toolkit

What the judge wrote, as written, with how often. The vendor table decides that these count as Semrush AI Visibility Toolkit; a claim can dispute any of them.

Semrush 13Semrush AI Toolkit 3SEMrush 2Semrush (AI Visibility Toolkit) 2Semrush (AEO Suite) 1Semrush AI Toolkit / AIO 1Semrush AI Visibility 1Semrush AI Visibility Toolkit / Semrush One 1Semrush One 1Semrush's AI Visibility Toolkit 1

Follow Semrush AI Visibility Toolkit

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Semrush is the company behind Semrush AI Visibility Toolkit.

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On record

Wikidata

Website: semrush.com
Headquarters: Boston, United States
Founded: 2008
Ownership: Public, SEMR on New York Stock Exchange
Also from Semrush: SEMrush SEO Writing Assistant, SEMrush Standard AI Toolkit, Semrush .Trends, Semrush AI PR Pro, Semrush AI PR Toolkit, Semrush AI Visibility Checker, Semrush AIO Enterprise, Semrush Advertising Toolkit and 11 more

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

In its own words

Stated by the vendor, not checked

Positioning: combines classic search engine optimization with measurable visibility in modern AI search and response systems
agencies.semrush.com/seo-and-ai-visibility-by-ewa-solutions-gmbh
For: Companies
agencies.semrush.com/seo-and-ai-visibility-by-ewa-solutions-gmbh
Price stated: $99/mo semrush.com/apps/ai-toolkit
Starting price: $99/mo semrush.com/apps/ai-toolkit
Free plan or trial: Try free for 7 days semrush.com/features/ai-visibility
Integrations claimed: 3 semrush.com/apps/ai-toolkit
Customers named: HotmartSure Oak AgencyCoalition TechnologiesActivate DigitalSure Oak
Not stated on the pages read: Certifications, hosting

What Semrush AI Visibility Toolkit's own pages state, read September 28, 2026: agencies.semrush.com/seo-and-ai-visibility-by-ewa-solutions-gmbh, semrush.com/apps/ai-toolkit, semrush.com/features/ai-visibility, semrush.com/solutions/ai-visibility, semrush.com/free-tools/ai-search-visibility-checker. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Semrush AI Visibility Toolkit's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Semrush AI Visibility Toolkit, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Semrush AI Visibility Toolkit by email, built from the raw record of the edition. It shows:

where Semrush AI Visibility Toolkit is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Semrush AI Visibility Toolkit, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.