Small business▼−19Since September 2026: 47% → 28%, −19 points. Past the 11-point floor: movement. Read over the models both editions asked.
28%from 47% in September 2026
Cleared the floor by 8 pointsRank 1 of 92, unchanged
1 category · RankedOtterly
103Judge labels
27First choices
13Negative labels
14 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
31% in AI visibility for small business buyers
Rank 1 of 90 in the mid-market standingaccepted challenger
1 of 14 models made it the first choice on the direct prompt; 6% of its 36 labels there were negative.
What the models named instead of Otterly →By buyer segmentA small-business product: leader at small business, not named at enterprise.
Small business1 of 94
31%49 labels
endorsed leader
Mid-market1 of 90
20%36 labels
accepted challenger
Enterprise77 of 79
0%18 labels
criticized challenger
In ai visibility · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Otterly for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| AI visibility and answer engine tracking tools | Marketing | 20% | 1 of 90 | 6% | 36 | accepted challenger | ▼−1Since September 2026: 20% → 19%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Otterly held within the floor in its one category: no change cleared 11 points.
Best category · AI visibility · by segment
Mid-market▼−1Since September 2026: 20% → 19%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.
19%from 20% in September 2026
Inside the floor by 10 pointsRank 1 of 85, unchanged
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 102 → 63 of 74
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| AI visibility | 20% | 19% | ▼−1Since September 2026: 20% → 19%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 1 of 90, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Otterly across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Otterly across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 2 | 2 | 0 | 0 | 4 |
| GPT-5.4 mini | 2 | 1 | 0 | 0 | 3 |
| Gemini 3.5 Flash | 0 | 2 | 0 | 0 | 2 |
| Perplexity Sonar | 1 | 0 | 0 | 0 | 1 |
| Grok 4.1 Fast | 1 | 1 | 1 | 1 | 4 |
| Mistral Small | 0 | 1 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 1 | 2 | 0 | 0 | 3 |
| Llama 4 Maverick | 0 | 0 | 2 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 1 | 3 | 0 | 1 | 5 |
| GLM 4.7 FlashX | 3 | 0 | 0 | 0 | 3 |
| MiniMax M2.5 | 0 | 2 | 0 | 0 | 2 |
| GPT-6 Luna | 1 | 2 | 0 | 0 | 3 |
| Muse Glimmer 30B | 1 | 1 | 1 | 0 | 3 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct15 labels6
Paraphrase14 labels4
Comparative25 labels8not counted in share
Budget-constrained25 labels17
Scale-constrained11 labelsNone
Negative13 labels2not counted in share
First choiceAlternativeMentionNegative103 labels in all, every segment counted; 27 of the 37 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Otterly AI at $29/month or Rankscale AI at $20/month offer the best value, with Otterly AI being particularly attractive due to its quick implementation” Claude Haiku 4.5 · AI visibility · budget prompt · first choice
“Otterly AI at $29/mo is the practical minimum viable option for daily, multi-engine AI visibility tracking” Muse Glimmer 30B · AI visibility · budget prompt · first choice
“the best AI visibility and answer engine tracking tool for a mid-market B2B company is Otterly.AI” GLM 4.7 FlashX · AI visibility · direct prompt · first choice
“Otterly AI is generally the best starting point, with plans starting at $29/month” Kimi K2 · AI visibility · budget prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“OtterlyAI (~$29-49/month) The concern: "A mirror, not a GPS"... weak actionable recommendations” Kimi K2 · AI visibility · negative prompt · soft negative
“General Red Flags Across Many Tools (e.g., Otterly.ai, Peec AI, Scrunch, Geneo, Rankscale):” Grok 4.1 Fast · AI visibility · negative prompt · soft negative
Named alongside
The products named in the same answers as Otterly, over the 103 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Otterly was named but was not.ShowHide
Named alongside
The products named in the same answers as Otterly, over the 103 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Otterly was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Otterly. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 103 of the 103 answers that named Otterly and are not a share of its labels.
Domains cited
blog.hubspot.com52
business.com39
otterly.aiYour site39
airops.com38
semrush.com37
wellows.com31
hubspot.com29
tryprofound.com27
conductor.com25
rankability.com21
299 of the 338 domain citations in answers naming Otterly came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Otterly stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where Otterly stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimatesPosition for “ai visibility and answer engine tracking tool”
–
not in the top ten
Position for “best ai visibility and answer engine tracking tool”
–
not in the top ten
- Searches for its name, Google
- 880 a month (“otterly”)
- AI search demand for its name, est.
- 5 a month
- Organic visits to its site
- about 1,612 a month
- Searches its site ranks for
- 300 · 13 in the top three
- Sites linking to it
- 3,384
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
20%
rank 1 of 90 in AI visibility
First choices
27
across its categories
- Named in
- 103 answers
- Its own site cited
- in 103 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on otterly.ai
612
subdomains included
Content
353
counted in the table below
Documentation
173
Product · Integration
6 · 1
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 315 | 79 | 2026-09-28 | SEO, CRM | |
| Comparison | 17 | 2 | 2026-08-10 | SEO | |
| Case study | 7 | 3 | 2026-09-03 | ||
| Glossary or explainer | 6 | 4 | 2026-09-15 | ||
| Podcast or video | 5 | 0 | 2024-12-04 | SEO | |
| News or press | 2 | 0 | 2026-06-01 | ||
| Report or ebook | 1 | 0 | 2026-05-14 |
Most recent
- 2026-09-28Openai searchindex blog
- 2026-09-24Publication date ai citations experiment blog
- 2026-09-22Ai search updates september blog
- 2026-09-15What is the member and the admin role glossary or explainer
- 2026-09-12Geo experiment seo glossary pages blog
- 2026-09-11Ai search visibility stability blog
How it is countedHide how it is counted
Every page otterly.ai exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name SEO (12); 0 name the category the models place it in. Read September 29, 2026.
Names read as Otterly
What the judge wrote, as written, with how often. The vendor table decides that these count as Otterly; a claim can dispute any of them.
Otterly.AI 17Otterly.ai 7OtterlyAI 6Otterly AI 5OtterlyAI Lite 1
Follow Otterly
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Otterly is its own company.ShowHide
The company
Otterly is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- AI Search Monitoring and Generative Engine Optimization platform
- For
- SEO marketers, brand managers, and business leaders; marketing teams and brands
- Price stated
- pricing starts at $29/month otterly.ai
- Starting price
- 29 otterly.ai
- Free plan or trial
- 14-day free trial; 7-day free trial otterly.ai
- Integrations claimed
- 4 otterly.ai/pricing · 6 otterly.ai/features/mcp pages disagree
- Certifications
- fully compliant with GDPR regulationsRecognized as a Cool Vendor in the 2025 Gartner® Cool Vendors™ for AI in MarketingG2 High Performer in Answer Engine OptimizationOMR Top Rated Generative Engine Optimization ToolOMR Leader in AI Search OptimizationTekpon Top SEO Software Q4 2025Loved by Users on G2SOC 1 and SOC 2/SSAE16/ISAE 3402
- Hosting
- United StatesUnited KingdomAustraliaGermanyNetherlandsSwitzerlandAustriaEU-central-1 (Frankfurt)
- Customers named
- AdidasBaculaInstantStella RisingRebecca AndersonForm.ioHaven Strategy GroupVideoloft
What Otterly's own pages state, read September 28, 2026: otterly.ai, otterly.ai/pricing, otterly.ai/security, otterly.ai/features/mcp, otterly.ai/case-studies. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Otterly's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Otterly, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Otterly by email, built from the raw record of the edition. It shows:
- where Otterly is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Otterly, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Otterly is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where Otterly is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideAI models recommend Otterly first in AI visibility and answer engine tracking tools this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.