Otterly vs Semrush AI Visibility Toolkit
Zero of twelve models named Otterly first on the direct prompt; one named Semrush AI Visibility Toolkit. Both were named by all twelve models and Otterly carries 43 labels and Semrush AI Visibility Toolkit 30, so the shares are not directly comparable.
Named in one category this edition.
By Semrush, Boston, United States, founded 2008. Named in two categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the AI visibility and answer engine tracking tools page.
By framing
OtterlyFirst choices, of twelve modelsSemrush AI Visibility Toolkit
Across every category in the September 2026 Edition, Otterly and Semrush AI Visibility Toolkit were named in the same answer fifty-one times, of the 110 answers naming Otterly and the 87 naming Semrush AI Visibility Toolkit. In those answers Semrush AI Visibility Toolkit took the first choice three times and Otterly seventeen.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | |||
| GPT-5.4 mini | | | | |||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | |||
| Grok 4.1 Fast | | | | | | |
| Mistral Small | | | | |||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | |||||
| Qwen 3.7 Flash | | | | | ||
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | | | ||
| MiniMax M2.5 | | | |
Otterly Semrush AI Visibility Toolkit first choice named as an alternative argued againstblank: not namedEach cell is one answer, Otterly on the left and Semrush AI Visibility Toolkit on the right.The direct prompt
Semrush AI Visibility Toolkit first, Otterly an alternative
1 of 12 modelsOtterly was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
7 of 12 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
4 of 12 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
Otterly47%#1 of 9Semrush AI Visibility Toolkit0%#7 of 9Otterly20%#1 of 11Semrush AI Visibility Toolkit2%#8 of 11Otterly0%#9 of 9Semrush AI Visibility Toolkit0%#7 of 9What the models said about Otterly
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“Peec AI, Otterly AI, AthenaHQ: Frequent complaints on plan limits ... synthetic data flaws” Grok 4.1 Fast · negative prompt · hard negative
“Too limited for serious use: Lite plan includes only 15 prompts across 3 engines” Kimi K2 · negative prompt · hard negative
“Tools like Otterly AI or pure monitoring versions of Peec AI provide excellent data but lack built-in workflows” Qwen 3.7 Flash · negative prompt · soft negative
“the best starting point is usually Otterly.AI... Best overall low-budget pick: Otterly.AI” Perplexity Sonar · budget prompt · first choice
“Otterly.AI stands out as the best starting option for AI visibility and answer engine tracking.” Grok 4.1 Fast · budget prompt · first choice
“Best Overall Budget Option: Otterly.ai offers AI search monitoring starting at $29/month” Claude Haiku 4.5 · budget prompt · first choice
What the models said about Semrush AI Visibility Toolkit
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of six in this category shown.
“Semrush is the safer bet only if you are already deeply invested in the Semrush ecosystem” Qwen 3.7 Flash · direct prompt · soft negative
“they should be treated with caution as your primary AI visibility solution.” Qwen 3.7 Flash · negative prompt · soft negative
“but it's likely more than a tight-budget team needs” GPT-5.4 mini · budget prompt · soft negative
“For most mid-market B2B companies, Semrush AI Toolkit offers the best balance of features, pricing, and integration capabilities.” GLM 4.7 FlashX · direct prompt · first choice
“The best tools to use are Mentionova, Profound, AthenaHQ, and Semrush.” Llama 4 Maverick · negative prompt · first choice
“Enterprise SEO team: Semrush or Ahrefs.” GPT-5.4 mini · comparative prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.