Otterly vs Semrush AI Visibility Toolkit
One of fourteen models named Otterly first on the direct prompt; one named Semrush AI Visibility Toolkit. Otterly was named by thirteen of the fourteen models and Semrush AI Visibility Toolkit by thirteen and Otterly carries 36 labels and Semrush AI Visibility Toolkit 38, so the shares are not directly comparable.
Named in one category this edition.
By Semrush, Boston, United States, founded 2008. Named in two categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the AI visibility and answer engine tracking tools page.
By framing
OtterlyFirst choices, of fourteen modelsSemrush AI Visibility Toolkit
Across every category in the October 2026 Edition, Otterly and Semrush AI Visibility Toolkit were named in the same answer fifty times, of the 103 answers naming Otterly and the 109 naming Semrush AI Visibility Toolkit. In those answers Semrush AI Visibility Toolkit took the first choice three times and Otterly fifteen.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | | ||
| GPT-5.4 mini | | | | | ||
| Gemini 3.5 Flash | | | | | ||
| Perplexity Sonar | | | | | ||
| Grok 4.20 | | | | | | |
| Mistral Small | | |||||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | | | | | ||
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | | | ||
| MiniMax M2.5 | | | | |||
| GPT-6 Luna | | | | | | |
| Muse Glimmer 30B | | | | |
Otterly Semrush AI Visibility Toolkit first choice named as an alternative argued againstblank: not namedEach cell is one answer, Otterly on the left and Semrush AI Visibility Toolkit on the right.The direct prompt
Otterly first, Semrush AI Visibility Toolkit an alternative
1 of 14 modelsSemrush AI Visibility Toolkit was named in the answer but not as the choice, or not at all.Semrush AI Visibility Toolkit first, Otterly not the choice
1 of 14 modelsOtterly was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
8 of 14 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
4 of 14 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
Otterly31%#1 of 7Semrush AI Visibility Toolkit8%#4 of 7Otterly20%#1 of 9Semrush AI Visibility Toolkit5%#5 of 9Semrush AI Visibility Toolkit6%#3 of 9Otterly0%#9 of 9What the models said about Otterly
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.
“OtterlyAI (~$29-49/month) The concern: "A mirror, not a GPS"... weak actionable recommendations” Kimi K2 · negative prompt · soft negative
“General Red Flags Across Many Tools (e.g., Otterly.ai, Peec AI, Scrunch, Geneo, Rankscale):” Grok 4.20 · negative prompt · soft negative
“Otterly AI at $29/month or Rankscale AI at $20/month offer the best value, with Otterly AI being particularly attractive due to its quick implementation” Claude Haiku 4.5 · budget prompt · first choice
“Otterly AI at $29/mo is the practical minimum viable option for daily, multi-engine AI visibility tracking” Muse Glimmer 30B · budget prompt · first choice
“the best AI visibility and answer engine tracking tool for a mid-market B2B company is Otterly.AI” GLM 4.7 FlashX · direct prompt · first choice
What the models said about Semrush AI Visibility Toolkit
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“Mid-market companies often struggle with "pay-per-keyword" pricing from massive enterprise suites (like Semrush/Ahrefs) which can get astronomically expensive” Qwen 3.7 Flash · scale prompt · soft negative
“Semrush describes its score as a benchmark based on topic coverage and mention consistency... it isn't the same thing as buyer exposure, clicks, or sales.” GPT-6 Luna · negative prompt · soft negative
“A 7 Jan 2026 check of "AI visibility checkers" tested SEMrush, AmIVisibleOnAI, and Neil Patel's Ubersuggest ... The results were described as shocking” Muse Glimmer 30B · negative prompt · soft negative
“Tools using official APIs (e.g., Conductor, Semrush): More reliable, real-time data” Grok 4.20 · negative prompt · first choice
“I'd recommend Semrush AI Visibility Toolkit if you want the best balance” Perplexity Sonar · paraphrase prompt · first choice
“For a mid-sized B2B company, I'd recommend Semrush's AI Visibility Toolkit.” Grok 4.20 · paraphrase prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.