HubSpot AEO Grader vs Semrush AI Visibility Toolkit
One of fourteen models named HubSpot AEO Grader first on the direct prompt; one named Semrush AI Visibility Toolkit. HubSpot AEO Grader was named by thirteen of the fourteen models and Semrush AI Visibility Toolkit by thirteen and HubSpot AEO Grader carries 27 labels and Semrush AI Visibility Toolkit 38, so the shares are not directly comparable.
By HubSpot, Cambridge, United States, founded 2006. Named in two categories this edition.
By Semrush, Boston, United States, founded 2008. Named in two categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the AI visibility and answer engine tracking tools page.
By framing
HubSpot AEO GraderFirst choices, of fourteen modelsSemrush AI Visibility Toolkit
Across every category in the October 2026 Edition, HubSpot AEO Grader and Semrush AI Visibility Toolkit were named in the same answer forty-one times, of the 80 answers naming HubSpot AEO Grader and the 109 naming Semrush AI Visibility Toolkit. In those answers Semrush AI Visibility Toolkit took the first choice one time and HubSpot AEO Grader nine.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | |||
| GPT-5.4 mini | | | ||||
| Gemini 3.5 Flash | | | | |||
| Perplexity Sonar | | | | |||
| Grok 4.20 | | | | | | |
| Mistral Small | | | ||||
| DeepSeek V4 Flash | | | | | ||
| Llama 4 Maverick | | |||||
| Qwen 3.7 Flash | | | | | ||
| Kimi K2 | | | ||||
| GLM 4.7 FlashX | | | | | ||
| MiniMax M2.5 | | | | |||
| GPT-6 Luna | | | | |||
| Muse Glimmer 30B | | | |
HubSpot AEO Grader Semrush AI Visibility Toolkit first choice named as an alternative argued againstblank: not namedEach cell is one answer, HubSpot AEO Grader on the left and Semrush AI Visibility Toolkit on the right.The direct prompt
HubSpot AEO Grader first, Semrush AI Visibility Toolkit an alternative
1 of 14 modelsSemrush AI Visibility Toolkit was named in the answer but not as the choice, or not at all.Semrush AI Visibility Toolkit first, HubSpot AEO Grader not the choice
1 of 14 modelsHubSpot AEO Grader was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
7 of 14 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
5 of 14 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
HubSpot AEO Grader16%#2 of 7Semrush AI Visibility Toolkit8%#4 of 7HubSpot AEO Grader9%#4 of 9Semrush AI Visibility Toolkit5%#5 of 9Semrush AI Visibility Toolkit6%#3 of 9HubSpot AEO Grader0%#8 of 9What the models said about HubSpot AEO Grader
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.
“Best accessible starting point: HubSpot AEO ... "Best for: SMBs and mid-market companies looking for an accessible, affordable way to get started with AEO."” Muse Glimmer 30B · paraphrase prompt · first choice
“For most mid-market B2B companies, I'd recommend HubSpot AEO as the starting point” DeepSeek V4 Flash · direct prompt · first choice
“If you already use HubSpot for CRM and Marketing: Go with HubSpot AEO.” Gemini 3.5 Flash · paraphrase prompt · first choice
What the models said about Semrush AI Visibility Toolkit
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“Mid-market companies often struggle with "pay-per-keyword" pricing from massive enterprise suites (like Semrush/Ahrefs) which can get astronomically expensive” Qwen 3.7 Flash · scale prompt · soft negative
“Semrush describes its score as a benchmark based on topic coverage and mention consistency... it isn't the same thing as buyer exposure, clicks, or sales.” GPT-6 Luna · negative prompt · soft negative
“A 7 Jan 2026 check of "AI visibility checkers" tested SEMrush, AmIVisibleOnAI, and Neil Patel's Ubersuggest ... The results were described as shocking” Muse Glimmer 30B · negative prompt · soft negative
“Tools using official APIs (e.g., Conductor, Semrush): More reliable, real-time data” Grok 4.20 · negative prompt · first choice
“I'd recommend Semrush AI Visibility Toolkit if you want the best balance” Perplexity Sonar · paraphrase prompt · first choice
“For a mid-sized B2B company, I'd recommend Semrush's AI Visibility Toolkit.” Grok 4.20 · paraphrase prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.