HubSpot AEO Grader vs Semrush AI Visibility Toolkit
One of twelve models named HubSpot AEO Grader first on the direct prompt; one named Semrush AI Visibility Toolkit. HubSpot AEO Grader was named by nine of the twelve models and Semrush AI Visibility Toolkit by twelve and HubSpot AEO Grader carries 18 labels and Semrush AI Visibility Toolkit 30, so the shares are not directly comparable.
By HubSpot, Cambridge, United States, founded 2006. Named in one category this edition.
By Semrush, Boston, United States, founded 2008. Named in two categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the AI visibility and answer engine tracking tools page.
By framing
HubSpot AEO GraderFirst choices, of twelve modelsSemrush AI Visibility Toolkit
Across every category in the September 2026 Edition, HubSpot AEO Grader and Semrush AI Visibility Toolkit were named in the same answer twenty-four times, of the 49 answers naming HubSpot AEO Grader and the 87 naming Semrush AI Visibility Toolkit. In those answers Semrush AI Visibility Toolkit took the first choice zero times and HubSpot AEO Grader four.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | ||||||
| GPT-5.4 mini | | | | |||
| Gemini 3.5 Flash | | | | | ||
| Perplexity Sonar | | |||||
| Grok 4.1 Fast | | | | | ||
| Mistral Small | | | | |||
| DeepSeek V4 Flash | | | | |||
| Llama 4 Maverick | | |||||
| Qwen 3.7 Flash | | | | | ||
| Kimi K2 | | | | | ||
| GLM 4.7 FlashX | | | | |||
| MiniMax M2.5 | | | |
HubSpot AEO Grader Semrush AI Visibility Toolkit first choice named as an alternative argued againstblank: not namedEach cell is one answer, HubSpot AEO Grader on the left and Semrush AI Visibility Toolkit on the right.The direct prompt
HubSpot AEO Grader first, Semrush AI Visibility Toolkit not the choice
1 of 12 modelsSemrush AI Visibility Toolkit was named in the answer but not as the choice, or not at all.Semrush AI Visibility Toolkit first, HubSpot AEO Grader not the choice
1 of 12 modelsHubSpot AEO Grader was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
2 of 12 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
8 of 12 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
HubSpot AEO Grader4%#4 of 9Semrush AI Visibility Toolkit0%#7 of 9HubSpot AEO Grader4%#7 of 11Semrush AI Visibility Toolkit2%#8 of 11HubSpot AEO Grader0%#– of 9Semrush AI Visibility Toolkit0%#7 of 9What the models said about HubSpot AEO Grader
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.
“it currently holds very few independent reviews (approx. 2 verified reviews on major platforms like G2 as of mid-2026)” Qwen 3.7 Flash · negative prompt · soft negative
“though its coverage is narrower than some alternatives” GPT-5.4 mini · direct prompt · soft negative
“If you already use HubSpot: Go with HubSpot AEO. At $50/mo, it allows your current marketing team to act on AI visibility gaps immediately” Gemini 3.5 Flash · direct prompt · first choice
“Choose HubSpot AEO if budget is the main constraint” GPT-5.4 mini · budget prompt · first choice
“Free Alternatives Before You Pay - HubSpot AEO Grader — one-time snapshot of how AI describes your brand” Kimi K2 · negative prompt · alternative
What the models said about Semrush AI Visibility Toolkit
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of six in this category shown.
“Semrush is the safer bet only if you are already deeply invested in the Semrush ecosystem” Qwen 3.7 Flash · direct prompt · soft negative
“they should be treated with caution as your primary AI visibility solution.” Qwen 3.7 Flash · negative prompt · soft negative
“but it's likely more than a tight-budget team needs” GPT-5.4 mini · budget prompt · soft negative
“For most mid-market B2B companies, Semrush AI Toolkit offers the best balance of features, pricing, and integration capabilities.” GLM 4.7 FlashX · direct prompt · first choice
“The best tools to use are Mentionova, Profound, AthenaHQ, and Semrush.” Llama 4 Maverick · negative prompt · first choice
“Enterprise SEO team: Semrush or Ahrefs.” GPT-5.4 mini · comparative prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.