AI visibility and answer engine tracking tools · October 2026 Edition
Semrush AI Visibility Toolkit vs SE Ranking
One of fourteen models named Semrush AI Visibility Toolkit first on the direct prompt; one named SE Ranking. Semrush AI Visibility Toolkit was named by thirteen of the fourteen models and SE Ranking by ten and Semrush AI Visibility Toolkit carries 38 labels and SE Ranking 13, so the shares are not directly comparable.
By Semrush, Boston, United States, founded 2008. Named in two categories this edition.
United States, founded 2012. Named in five categories this edition.
First-choice share5%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate18%15%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#5#7A position in a field of 9; printed, not drawn.
Labels3813A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Semrush AI Visibility Toolkit reading right to left. Rank and label count are printed, not drawn.Peec AI was named alongside these two in nine of the fourteen direct answers. Otterly vs Semrush AI Visibility Toolkit · Otterly vs SE Ranking · Peec AI vs Semrush AI Visibility Toolkit
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the AI visibility and answer engine tracking tools page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Semrush AI Visibility ToolkitFirst choices, of fourteen modelsSE Ranking
Direct11
Paraphrase20
Comparative00
Budget-constrained011 against Semrush AI Visibility Toolkit · 1 against SE Ranking
Scale-constrained002 against Semrush AI Visibility Toolkit
Negative104 against Semrush AI Visibility Toolkit · 1 against SE Ranking
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where Semrush AI Visibility Toolkit and SE Ranking stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | |||||
| GPT-5.4 mini | | | | |||
| Gemini 3.5 Flash | | | | |||
| Perplexity Sonar | | | | |||
| Grok 4.1 Fast | | | | | | |
| Mistral Small | | |||||
| DeepSeek V4 Flash | | | | |||
| Llama 4 Maverick | | |||||
| Qwen 3.7 Flash | | | | | | |
| Kimi K2 | | | ||||
| GLM 4.7 FlashX | | | | |||
| MiniMax M2.5 | | | | |||
| GPT-6 Luna | | | | |||
| Muse Glimmer 30B | | | |
Semrush AI Visibility Toolkit SE Ranking first choice named as an alternative argued againstblank: not namedEach cell is one answer, Semrush AI Visibility Toolkit on the left and SE Ranking on the right.The direct prompt
The plain question, one answer per model, grouped by where Semrush AI Visibility Toolkit and SE Ranking stood in it.
Semrush AI Visibility Toolkit first, SE Ranking not the choice
1 of 14 modelsSE Ranking was named in the answer but not as the choice, or not at all.Perplexity SonarProfound, Semrush AI Visibility Toolkit alternatives: Quattr
SE Ranking first, Semrush AI Visibility Toolkit not the choice
1 of 14 modelsSemrush AI Visibility Toolkit was named in the answer but not as the choice, or not at all.Mistral SmallProfound, SE Ranking alternatives: Peec AI, Qwairy
Neither was the first choice, one was named
8 of 14 modelsThe answer put something else first and named one of the two as an alternative.GPT-5.4 miniProfound alternatives: Bluefish, BrightEdge AI Catalyst, Conductor, HubSpot AEO Grader, Semrush AI Visibility Toolkit, Similarweb AI Search Intelligence
Gemini 3.5 FlashOrchly AI alternatives: Ahrefs Brand Radar, GrackerAI, Peec AI, Profound, Semrush AI Visibility Toolkit
Grok 4.1 FastPeec AI alternatives: AthenaHQ, HubSpot AEO Grader, Profound, Semrush AI Visibility Toolkit
DeepSeek V4 FlashHubSpot AEO Grader alternatives: Cognizo, Omnibound, Semrush AI Visibility Toolkit
Llama 4 MaverickPeec AI alternatives: HubSpot AEO Grader, Qwairy, SE Ranking
Qwen 3.7 FlashDeepSmith alternatives: Peec AI, Semrush AI Visibility Toolkit
GLM 4.7 FlashXOtterly alternatives: Rankscale, Semrush AI Visibility Toolkit
Muse Glimmer 30BPeec AI, Profound alternatives: Qwairy, SE Ranking
Neither was named
4 of 14 modelsThe answer made no first choice from these two in this category.Claude Haiku 4.5Peec AI, Profound alternatives: HubSpot AEO Grader, Otterly
Kimi K2Peec AI alternatives: Otterly, Searchable
MiniMax M2.5CrowdReply alternatives: Cognizo
GPT-6 LunaPeec AI alternatives: Otterly, Profound
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Semrush AI Visibility Toolkit leads by eight points.
Semrush AI Visibility Toolkit8%#4 of 7SE Ranking0%#– of 7Mid-marketThe figures above
Semrush AI Visibility Toolkit leads by two points.
Semrush AI Visibility Toolkit5%#5 of 9SE Ranking4%#7 of 9Enterprise
SE Ranking is not named for this buyer.
Semrush AI Visibility Toolkit6%#3 of 9SE Ranking—not namedWhat the models said about Semrush AI Visibility Toolkit
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“Mid-market companies often struggle with "pay-per-keyword" pricing from massive enterprise suites (like Semrush/Ahrefs) which can get astronomically expensive” Qwen 3.7 Flash · scale prompt · soft negative
“Semrush describes its score as a benchmark based on topic coverage and mention consistency... it isn't the same thing as buyer exposure, clicks, or sales.” GPT-6 Luna · negative prompt · soft negative
“A 7 Jan 2026 check of "AI visibility checkers" tested SEMrush, AmIVisibleOnAI, and Neil Patel's Ubersuggest ... The results were described as shocking” Muse Glimmer 30B · negative prompt · soft negative
“Tools using official APIs (e.g., Conductor, Semrush): More reliable, real-time data” Grok 4.1 Fast · negative prompt · first choice
“I'd recommend Semrush AI Visibility Toolkit if you want the best balance” Perplexity Sonar · paraphrase prompt · first choice
“For a mid-sized B2B company, I'd recommend Semrush's AI Visibility Toolkit.” Grok 4.1 Fast · paraphrase prompt · first choice
What the models said about SE Ranking
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.
“The original in-suite "AI Results Tracker" requires a complex prompt-cap credit model” Gemini 3.5 Flash · negative prompt · soft negative
“typically overkill if you only need AI monitoring” Kimi K2 · budget prompt · soft negative
“### 1. SE Ranking (Best Overall Value)... widely considered the best "budget-friendly" all-in-one SEO suite” Qwen 3.7 Flash · budget prompt · first choice
Also compared
Otterly vs Semrush AI Visibility ToolkitOtterly vs SE RankingPeec AI vs Semrush AI Visibility ToolkitPeec AI vs SE RankingProfound vs Semrush AI Visibility ToolkitProfound vs SE RankingHubSpot AEO Grader vs Semrush AI Visibility ToolkitHubSpot AEO Grader vs SE RankingSemrush AI Visibility Toolkit vs RankscaleSemrush AI Visibility Toolkit vs ScrunchRankscale vs SE RankingSE Ranking vs ScrunchAll twenty-eight head-to-head pages and the full AI visibility standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.