AI visibility and answer engine tracking tools · October 2026 Edition
HubSpot AEO Grader vs SE Ranking
One of fourteen models named HubSpot AEO Grader first on the direct prompt; one named SE Ranking. HubSpot AEO Grader was named by thirteen of the fourteen models and SE Ranking by ten and HubSpot AEO Grader carries 27 labels and SE Ranking 13, so the shares are not directly comparable.
By HubSpot, Cambridge, United States, founded 2006. Named in two categories this edition.
United States, founded 2012. Named in five categories this edition.
First-choice share9%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate0%15%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#4#7A position in a field of 9; printed, not drawn.
Labels2713A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, HubSpot AEO Grader reading right to left. Rank and label count are printed, not drawn.Peec AI was named alongside these two in nine of the fourteen direct answers. Otterly vs HubSpot AEO Grader · Otterly vs SE Ranking · Peec AI vs HubSpot AEO Grader
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the AI visibility and answer engine tracking tools page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
HubSpot AEO GraderFirst choices, of fourteen modelsSE Ranking
Direct11
Paraphrase20
Comparative10
Budget-constrained211 against SE Ranking
Scale-constrained00
Negative001 against SE Ranking
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where HubSpot AEO Grader and SE Ranking stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | ||||
| GPT-5.4 mini | | | ||||
| Gemini 3.5 Flash | | | ||||
| Perplexity Sonar | | |||||
| Grok 4.1 Fast | | | | |||
| Mistral Small | | | | |||
| DeepSeek V4 Flash | | | | |||
| Llama 4 Maverick | | |||||
| Qwen 3.7 Flash | | | ||||
| Kimi K2 | | | ||||
| GLM 4.7 FlashX | | | ||||
| MiniMax M2.5 | | | ||||
| GPT-6 Luna | | |||||
| Muse Glimmer 30B | | |
HubSpot AEO Grader SE Ranking first choice named as an alternative argued againstblank: not namedEach cell is one answer, HubSpot AEO Grader on the left and SE Ranking on the right.The direct prompt
The plain question, one answer per model, grouped by where HubSpot AEO Grader and SE Ranking stood in it.
HubSpot AEO Grader first, SE Ranking not the choice
1 of 14 modelsSE Ranking was named in the answer but not as the choice, or not at all.DeepSeek V4 FlashHubSpot AEO Grader alternatives: Cognizo, Omnibound, Semrush AI Visibility Toolkit
SE Ranking first, HubSpot AEO Grader not the choice
1 of 14 modelsHubSpot AEO Grader was named in the answer but not as the choice, or not at all.Mistral SmallProfound, SE Ranking alternatives: Peec AI, Qwairy
Neither was the first choice, one was named
5 of 14 modelsThe answer put something else first and named one of the two as an alternative.Claude Haiku 4.5Peec AI, Profound alternatives: HubSpot AEO Grader, Otterly
GPT-5.4 miniProfound alternatives: Bluefish, BrightEdge AI Catalyst, Conductor, HubSpot AEO Grader, Semrush AI Visibility Toolkit, Similarweb AI Search Intelligence
Grok 4.1 FastPeec AI alternatives: AthenaHQ, HubSpot AEO Grader, Profound, Semrush AI Visibility Toolkit
Llama 4 MaverickPeec AI alternatives: HubSpot AEO Grader, Qwairy, SE Ranking
Muse Glimmer 30BPeec AI, Profound alternatives: Qwairy, SE Ranking
Neither was named
7 of 14 modelsThe answer made no first choice from these two in this category.Gemini 3.5 FlashOrchly AI alternatives: Ahrefs Brand Radar, GrackerAI, Peec AI, Profound, Semrush AI Visibility Toolkit
Perplexity SonarProfound, Semrush AI Visibility Toolkit alternatives: Quattr
Qwen 3.7 FlashDeepSmith alternatives: Peec AI, Semrush AI Visibility Toolkit
Kimi K2Peec AI alternatives: Otterly, Searchable
GLM 4.7 FlashXOtterly alternatives: Rankscale, Semrush AI Visibility Toolkit
MiniMax M2.5CrowdReply alternatives: Cognizo
GPT-6 LunaPeec AI alternatives: Otterly, Profound
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
HubSpot AEO Grader leads by sixteen points.
HubSpot AEO Grader16%#2 of 7SE Ranking0%#– of 7Mid-marketThe figures above
HubSpot AEO Grader leads by five points.
HubSpot AEO Grader9%#4 of 9SE Ranking4%#7 of 9Enterprise
SE Ranking is not named for this buyer.
HubSpot AEO Grader0%#8 of 9SE Ranking—not namedWhat the models said about HubSpot AEO Grader
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.
“Best accessible starting point: HubSpot AEO ... "Best for: SMBs and mid-market companies looking for an accessible, affordable way to get started with AEO."” Muse Glimmer 30B · paraphrase prompt · first choice
“For most mid-market B2B companies, I'd recommend HubSpot AEO as the starting point” DeepSeek V4 Flash · direct prompt · first choice
“If you already use HubSpot for CRM and Marketing: Go with HubSpot AEO.” Gemini 3.5 Flash · paraphrase prompt · first choice
What the models said about SE Ranking
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.
“The original in-suite "AI Results Tracker" requires a complex prompt-cap credit model” Gemini 3.5 Flash · negative prompt · soft negative
“typically overkill if you only need AI monitoring” Kimi K2 · budget prompt · soft negative
“### 1. SE Ranking (Best Overall Value)... widely considered the best "budget-friendly" all-in-one SEO suite” Qwen 3.7 Flash · budget prompt · first choice
Also compared
Otterly vs HubSpot AEO GraderOtterly vs SE RankingPeec AI vs HubSpot AEO GraderPeec AI vs SE RankingProfound vs HubSpot AEO GraderProfound vs SE RankingHubSpot AEO Grader vs Semrush AI Visibility ToolkitHubSpot AEO Grader vs RankscaleHubSpot AEO Grader vs ScrunchSemrush AI Visibility Toolkit vs SE RankingRankscale vs SE RankingSE Ranking vs ScrunchAll twenty-eight head-to-head pages and the full AI visibility standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.