AI visibility and answer engine tracking tools · October 2026 Edition
SE Ranking vs Scrunch
One of fourteen models named SE Ranking first on the direct prompt; zero named Scrunch. SE Ranking was named by ten of the fourteen models and Scrunch by eight and SE Ranking carries 13 labels and Scrunch 11, so the shares are not directly comparable.
United States, founded 2012. Named in five categories this edition.
Named in one category this edition.
First-choice share4%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate15%18%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#7#8A position in a field of 9; printed, not drawn.
Labels1311A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, SE Ranking reading right to left. Rank and label count are printed, not drawn.Peec AI was named alongside these two in nine of the fourteen direct answers. Otterly vs SE Ranking · Otterly vs Scrunch · Peec AI vs SE Ranking
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the AI visibility and answer engine tracking tools page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
SE RankingFirst choices, of fourteen modelsScrunch
Direct10
Paraphrase011 against Scrunch
Comparative00
Budget-constrained101 against SE Ranking
Scale-constrained00
Negative001 against SE Ranking · 1 against Scrunch
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where SE Ranking and Scrunch stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | |||||
| GPT-5.4 mini | | | ||||
| Gemini 3.5 Flash | | | ||||
| Perplexity Sonar | ||||||
| Grok 4.1 Fast | | | ||||
| Mistral Small | | |||||
| DeepSeek V4 Flash | | | ||||
| Llama 4 Maverick | | |||||
| Qwen 3.7 Flash | | |||||
| Kimi K2 | | | ||||
| GLM 4.7 FlashX | ||||||
| MiniMax M2.5 | | |||||
| GPT-6 Luna | | |||||
| Muse Glimmer 30B | | |
SE Ranking Scrunch first choice named as an alternative argued againstblank: not namedEach cell is one answer, SE Ranking on the left and Scrunch on the right.The direct prompt
The plain question, one answer per model, grouped by where SE Ranking and Scrunch stood in it.
SE Ranking first, Scrunch not the choice
1 of 14 modelsScrunch was named in the answer but not as the choice, or not at all.Mistral SmallProfound, SE Ranking alternatives: Peec AI, Qwairy
Neither was the first choice, one was named
2 of 14 modelsThe answer put something else first and named one of the two as an alternative.Llama 4 MaverickPeec AI alternatives: HubSpot AEO Grader, Qwairy, SE Ranking
Muse Glimmer 30BPeec AI, Profound alternatives: Qwairy, SE Ranking
Neither was named
11 of 14 modelsThe answer made no first choice from these two in this category.Claude Haiku 4.5Peec AI, Profound alternatives: HubSpot AEO Grader, Otterly
GPT-5.4 miniProfound alternatives: Bluefish, BrightEdge AI Catalyst, Conductor, HubSpot AEO Grader, Semrush AI Visibility Toolkit, Similarweb AI Search Intelligence
Gemini 3.5 FlashOrchly AI alternatives: Ahrefs Brand Radar, GrackerAI, Peec AI, Profound, Semrush AI Visibility Toolkit
Perplexity SonarProfound, Semrush AI Visibility Toolkit alternatives: Quattr
Grok 4.1 FastPeec AI alternatives: AthenaHQ, HubSpot AEO Grader, Profound, Semrush AI Visibility Toolkit
DeepSeek V4 FlashHubSpot AEO Grader alternatives: Cognizo, Omnibound, Semrush AI Visibility Toolkit
Qwen 3.7 FlashDeepSmith alternatives: Peec AI, Semrush AI Visibility Toolkit
Kimi K2Peec AI alternatives: Otterly, Searchable
GLM 4.7 FlashXOtterly alternatives: Rankscale, Semrush AI Visibility Toolkit
MiniMax M2.5CrowdReply alternatives: Cognizo
GPT-6 LunaPeec AI alternatives: Otterly, Profound
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Level: the same share of first choices.
SE Ranking0%#– of 7Scrunch0%#– of 7Mid-marketThe figures above
Enterprise
SE Ranking is not named for this buyer.
SE Ranking—not namedScrunch0%#7 of 9What the models said about SE Ranking
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.
“The original in-suite "AI Results Tracker" requires a complex prompt-cap credit model” Gemini 3.5 Flash · negative prompt · soft negative
“typically overkill if you only need AI monitoring” Kimi K2 · budget prompt · soft negative
“### 1. SE Ranking (Best Overall Value)... widely considered the best "budget-friendly" all-in-one SEO suite” Qwen 3.7 Flash · budget prompt · first choice
What the models said about Scrunch
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.
“General Red Flags Across Many Tools (e.g., Otterly.ai, Peec AI, Scrunch, Geneo, Rankscale):” Grok 4.1 Fast · negative prompt · soft negative
“Better at filtering irrelevant prompts than tools like Scrunch AI” MiniMax M2.5 · paraphrase prompt · soft negative
“I'd generally recommend Scrunch if your goal is to track brand visibility in AI answers and turn that into action” GPT-5.4 mini · paraphrase prompt · first choice
“Scrunch AI is a specialized AI visibility platform launched in 2024 that focuses on tracking how your brand appears across AI answer engines” Muse Glimmer 30B · comparative prompt · alternative
“Multi-LLM monitoring + auditing, optimization recommendations ... Best for: Agencies/enterprises needing end-to-end AEO” Grok 4.1 Fast · comparative prompt · alternative
Also compared
Otterly vs SE RankingOtterly vs ScrunchPeec AI vs SE RankingPeec AI vs ScrunchProfound vs SE RankingProfound vs ScrunchHubSpot AEO Grader vs SE RankingHubSpot AEO Grader vs ScrunchSemrush AI Visibility Toolkit vs SE RankingSemrush AI Visibility Toolkit vs ScrunchRankscale vs SE RankingRankscale vs ScrunchAll twenty-eight head-to-head pages and the full AI visibility standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.